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'Tis the season for spicy lattes, fast food turkey sandwiches and pumpkin-flavored everything.If you're a fan, you'd better act fast: They won't be around for long.That's by design. Seasonal items are an important marketing tool for the food industry, according to Alexander Chernev, a professor of marketing at Northwestern University's Kellogg School of Management.Limited releases almost give consumers a Pavlovian response. For example, when the weather turns colder, Starbucks customers habitually get excited about Pumpkin Spice Lattes. In November, customers come in to check out the new holiday cups."When you have these exclusive products, which exist for a short period of time, it gives people a reason to come to the store," Chernev explained.It's not just Starbucks that comes out with seasonal specials: Dunkin' Donuts announced a whole slew of pumpkin-flavored treats in August. McDonald's is getting ready for winter with the McRib. As the holiday season gets into full swing, we'll be sure to see Santa on Coca Cola bottles, turkey sandwiches from Subway and more. In the spring, it'll be Girl Scout cookie time.Related: The McRib is back at McDonald's For fast food chains in particular, which rely on familiarity, holiday items can offer consumers some variety."You need consistency because that's the brand mantra," said Chernev. "But no matter how much you like something, consuming something different ... increases the enjoyment of what you consumed before."Chernev says it's a neat marketing ploy: Although a specialty item may be exciting on its own, it can also remind consumers how much they like the basics.Seasonal offerings can also give brands a chance to test a new product. When Starbucks announced the return of the Pumpkin Spice Latte this year, it also unveiled the Teavana Pumpkin Spice Chai Tea Latte.And Chernev pointed out that seasonal menu items mean brands have something new to talk about every quarter.Starbucks says that's part of the rationale behind its seasonal drinks"We strive to provide our customers with unique, seasonal offerings to celebrate each season, and customer response has been extremely positive to that," a company spokesman said.Related: Hey, latte fans: Maple is having a moment this fallThere are some basic supply-and-demand economics behind limited-time releases too: Scarcity can build hype."It's a way to create excitement for the menu," said R.J. Hottovy, a consumer strategist for Morningstar.Items that might be popular for a few months probably wouldn't generate enough year-round demand.For example, when the McRib debuted in 1981, it was a dud. McDonald's pulled it from its menu four years later. Though it never achieved nationwide success, there were parts of the country where the McRib generated a solid enough fan base to bring it back every now and then."There's a lot of mystery around why the McRib comes and goes, but to be honest it's a local option based on consumer demand," a McDonald's spokesman said.The McRib works very well in the Midwest, but doesn't necessarily work as well in the coastal areas, Hottovy noted. That's why it makes sense to restrict the amount of McRibs that go on sale.Hottovy explained that sales typically rise for a short time when companies unveil seasonal items. But after a few weeks, that demand drops off after the core fans of the limited time product are satisfied.So enjoy your Pumpkin Spice Latte while it lasts. And let's be honest, you probably wouldn't want one in April.The-CNN-Wire 3526
Time's "Person of the Year" for 2018 was revealed on the "Today" show Tuesday morning.The publication named "The Guardians" as their Person of the Year, choosing to spotlight killed and imprisoned journalists, such as The Washington Post columnist Jamal Khashoggi, who was killed at the Saudi Arabian consulate in Istanbul in October, and the journalists from the Capital Gazette in Annapolis, Maryland. Five of their employees were killed in a shooting earlier this year. 490
Those looking to get out of their homes Labor Day weekend appear to be favoring remote locations, according to travel site Airbnb.Of homes and living spaces booked on the site for Labor Day Weekend, 30 percent are in remote and out-of-the-way places, Airbnb said in a recent report. This is almost double the percentage of remote bookings over the holiday weekend in 2019.The most popular getaway locations in the US over the holiday weekend are ones with water access or traditional fall foliage; including Hilton Head Island, South Carolina, Big Bear Lake, California, Wilmington, North Carolina, Scranton, Pennsylvania, and Orange Beach, Alabama.After a slow summer travel season, with road trips and flights down year-over-year, AAA is reporting many will be heading out of town over the Labor Day Weekend. Although the number of travelers will be down compared to previous years, low gas prices and last-minute trips will put many of them on the roads.Once Labor Day Weekend is over, Airbnb is reporting guests are looking to stay longer. Many are looking for months-long stays into the fall, as work and schools remain closed with the coronavirus pandemic."There's this really new trend where traveling and living are starting to blur together," the company's CEO, Brian Chesky, told CNN Business' Richard Quest. "People are booking for weeks at a time or even months at a time."Airbnb reports the number of reviews that mention “remote working” or “work remotely” since March has nearly tripled from the first half of 2019. 1539
This image provided by Oakley shows sketches of the new face shield designed by Oakley. With NFL training camps set to start at the end of the month, the league believes it is closer to one answer when it comes to player safety in the midst of the coronavirus pandemic. Face shields for the players' helmets. (Oakley via AP) 333
This year, the "Annual Salute to Women in Sports" is going virtual.For the first time, the event will be streamed online for free. Those who will be recognized this year include the athletes and leaders who are using their voices and platforms to push for equality and justice.Alana Nichols is no stranger to adversity."I started off on a rocky foot, and I had every opportunity to go off the beaten path," Nichols said. "Whether that be drugs and alcohol or whatever that looked like or just hanging out with the wrong people."But Nichols says, every time, sports would reel her right back in. She was a fastpitch softball star and was on her way to play in college when a snowboarding accident left her paralyzed."In a moment my life was changed completely. I was hoping to go to college on a softball college scholarship; I had the world at my fingertips, and all of a sudden, I'm 17 years old and paralyzed," Nichols said.For a short time, Nichols lost her way without sports. Then, she discovered wheelchair basketball and says that's when she found herself again."That's one of the beauties and the magic about sport, is it makes you feel good," she said. "It makes you feel good to move, and everybody, regardless of their ability, should have the right and the opportunity to figure out how to move and to play."Fast forward to today, and Nichols' athletic resume is stacked: A three-time gold medalist, a dual-sport athlete in wheelchair basketball and alpine skiing, the first female American to win gold in both the summer and winter Paralympic Games."Sports absolutely changed my life, and it continues to benefit me in so many ways," Nichols said.Nichols is also a mother and is the current president of the Women's Sports Foundation, an organization that works to give everyone a chance to play."A lot of what we do is look at the general landscape of what's going on for girls and women in sports and asses the needs of what is not being met and help promote equality and justice in the sports world for girls and women," she said.This year's theme for the Annual Salute to Women in Sports is "Speak with Sport," which 2014 Olympic Ice Dance Champion Meryl Davis describes as celebrating what sports can do for the world."The world of sport, women in sport is so important and so getting a chance to come together and celebrate what sport can do for the world, uniting us and inspiring us is particularly important right now," Davis said. "I'm thrilled we'll get together virtually and do that."Davis started ice skating when she was five. After her Olympic win, she's spent her time traveling, touring and advocating for sports and women in sports.Like Nichols, she'll be part of the virtual salute, which supports the Women in Sports Foundation and many programs that expand access and opportunities for all girls and women in sports."We're hoping to raise .3 million, of course, but this gives us an opportunity to reach so many young women that wouldn't have ever been able to see what the women's sports foundation is about," she said.Nichols says it's the biggest night for Women in Sports, and it's a chance to celebrate the voice they're giving to the voiceless.The event will take place live on Yahoo Sports on Oct. 14. 3253