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Experts predict over billion worth of campaign political ads will be produced in 2020. So, what are the campaigns doing to influence your vote? THE EXPERTS To find out the tactics used by campaigns, we reached out to Sara Cutter, a Republican ad maker, and Julian Mulvey, a Democratic ad maker. SECRET #1: FONTPay attention to font. Mulvey says Democrats will use a lot of red lettering in commercials against President Donald Trump. That's because it instills some fear and catches your eye. "It's what I call a black, white and red ad. Which you see a lot in negative adverting. Those are sort of the primal colors and the first color you ever see in your life is red," Mulvey said. Mulvey pointed to an ad by the Lincoln Project as an example of red lettering. SECRET #2: VOICEPay attention to the voice. Sometimes, Cutter says, ad makers will use a female voice when they are worried a claim may be too over-the-top. "There can be more fear in a females voice without it seeming to be too much. There can also be more urgency in a female's voice," Cutter said. SECRET #3: JOURNALISTS Pay attention to journalists appearing in a campaign commercial. While journalists hate appearing in ads, Mulvey says they can't sue to get their face out of them. It's also become more popular in recent years as they test well in focus groups. "Local anchors are trusted individuals," Mulvey said, defending the tactic. SECRET #4: DISTORTED PHOTOSSometimes photos of candidates are altered. A recent ad by individuals trying to re-elect Senator David Perdue made Perdue's opponent's nose look bigger. 1604

Every 40 seconds someone in the U.S. experiences a heart attack. According to the CDC, that's nearly 800,000 heart attacks per year.A woman’s viral tweet is pointing out the signs of a heart attack, which can be much different for women and men."I am alive because I called 911. I never had chest pain. It wasn't what you read in pamphlets. I had it off and on for weeks,” the woman posted on social media.Her symptoms were not what she expected. She reported having pain across her upper back, shoulders, and arms. Other symptoms included burning, aching, sweating, vomiting and feelings of what felt like a strained muscle.She later learned 95 percent of one of her main arteries was blocked.A survey by CVS Health shows 60 percent of women don't know critical components about their cardiac health.According to the American Heart Association, for both men and women, the most common signs that you’re having a heart attack are: 938

Everyone in America, myself included, is devastated by the news of this latest attack in El Paso. Sadly, after each of these tragedies the Senate does nothing. That has got to change.— Bernie Sanders (@BernieSanders) August 3, 2019 245

Facebook CEO Mark Zuckerberg has arrived on Capitol Hill. What happens next could be big.Zuckerberg will spend two days answering lawmakers' questions about the powerful social network he helped create more than a decade ago, and whether the company is doing enough to protect users' privacy.It's the first time Zuckerberg will personally sit for questions from Congress, instead of sending a deputy. 408

ESCONDIDO (CNS) - An argument between two men at a northern San Diego County gym Tuesday turned into a baseball bat assault that sent one of them to a hospital, authorities said.A bystander made a 911 call shortly after 9 a.m. to report the fracas outside LA Fitness in the 300 block of West El Norte Parkway in Escondido, according to police.Witnesses told officers the dispute started as a quarrel inside the business, Sgt. Mike Graesser said.The bickering men eventually made their way outside the gym, at which point one of them went to his car, retrieved a bat and attacked the victim with it, hitting him on the head at least once, Graesser said. The attacker then got into the vehicle, a black sedan, and drove off.Medics took the victim to a hospital for treatment of injuries that were not believed to be life-threatening.The assailant remained at large Tuesday afternoon, though police had "a pretty good idea who he is," according to Graesser, who noted that a witness videotaped the assault."We have some good leads," the sergeant said. 1056