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BEIJING, July 19 (Xinhuanet) -- Expo 2010 Shanghai is proving to be a boon for successful Chinese entrepreneurs eager to tap into the global market.The 184-day event, which is predicted to attract an estimated 4 million foreign visitors along with global media coverage, is considered to be a golden opportunity for Chinese companies to raise their brands to an international level and explore business opportunities.According to survey released last year by the information office of Shanghai Municipal Government, more than a quarter of the respondents were hoping to visit Shanghai during the Expo to seek future business.The online survey polled 503 foreigners in 44 countries and regions across the world, 30 percent of whom were senior corporate executives.Of the Expo's 58 partners and official sponsors, 47 are Chinese companies, 25 are from Shanghai, 15 are from Beijing and seven from other parts of the country. They contributed a total of more than 7 billion yuan ( billion) in sponsorship fees to the event, averaging more than 100 million each.While the sums are large, the contributors represent only a small portion of the number Chinese firms that want a slice of the Expo pie. Those who are not qualified to partner an official sponsor have sought other means of gaining brand exposure."The Expo is a once-in-a-century opportunity for us to promote our brand on an international scale," said Zhang Yingguang, a public relations manager for Tsingdao Beer, the Chinese industry leader based in Qingdao, Shandong province.The company launched a flurry of billboard advertisements on the city's busiest streets, as well as in metro stations and commercial areas. The ads targeted foreigners by trying to teach them Chinese phrases about drinking.It also made a presence in the Zero Carbon Pavilion at the Expo, where it contributed lamps made out of beer bottles and launched a gourmet TV show with a local TV station.
BEIJING, Aug. 5 (Xinhua) -- China's National Meteorological Center forecast Thursday that heavy rains would continue during the next 24 hours in northeast China, a region already soaked following weeks of torrential rains.The observatory continued to issue an orange rain alert, the second most serious level, on Thursday, warning that rainstorms would hit most parts of the provinces of Liaoning, Jilin and Helongjiang over the next 24 hours, adding pressure to the country's efforts to combat floods.Rain-triggered floods have left 1,072 people dead and 619 others missing this year in China. Economic losses were estimated at 210 billion yuan (31.34 billion U.S. dollars), Shu Qingpeng, deputy director of the Office of State Flood Control and Drought Relief Headquarters, said Wednesday.Meanwhile, the observatory forecast that heat would continue in south China during the next 24 hours.Temperatures are likely to hit 35 to 38 degrees Celsius in southeast Shaanxi Province, some parts of Sichuan and Guizhou provinces and areas along the Huaihe River. Also, Hunan and Jiangxi provinces may see maximum temperatures reach 40 degrees Celsius within the next 24 hours.

BEIJING, July 7 (Xinhua) -- China's Ministry of Health issued a circular Wednesday advising the nation's medical facilities to gear up for a rise in the number of people suffering from heat-stroke and other heat related ailments given the recent hot temperatures.The number of people suffering from heat-stroke and related disorders has risen sharply over the last few days, reads the circular without giving specific figures.Beijing-based Chaoyang hospital reported a significant increase of cases showing heat-induced symptoms such as dizziness, according to the Health News, the health ministry-run newspaper.The hospital has 450 such cases in emergency care each day now, compared to 360 cases just a few days ago.The ministry ordered hospitals across the nation to make sure people suffering from heat stroke get timely and proper treatment.Beijing reported an average temperature of 40.3 degrees Celsius at 4 p.m. Monday, the highest temperature in the first 10 days of July in 50 years.The capital city cooled a little bit Wednesday, and rains are expected for China eastern regions starting Thursday, offering some respite.
BEIJING, June 14 (Xinhua) -- China's State Flood Control and Drought Relief Headquarters (SFDH) has sent four working teams Monday to help flood control in provinces and regions pounded by heavy rains that triggered floods and mud slides.The flood control authority held a meeting Monday night with the Ministry of Water Resources agreeing to dispatch one more working team to central Hunan Province to help consolidate river banks along the upper reaches of the Xiangjiang River and ensure the safety of reservoirs.Three other teams were separately sent Monday afternoon to Xinjiang Uygur Autonomous Region, Guangxi Zhuang Autonomous Region and the eastern province of Fujian.From 8 a.m. to 6 p.m. Monday, torrential rains pelted Guangxi, provinces of Guangdong, Fujian, Hunan and Jiangxi. Some regions even saw rainstorms, according to the SFDH.At least 24 people are missing after flash floods and landslides triggered by heavy rains engulfed two vehicles in Fujian Province Monday, according to a local official.The authority asked the Guangxi team to help with floods control and mud slides prevention work there. It ordered the team sent to Fujian to help with rescue work.The team for Xinjiang will help investigate the collapse of a reservoir dam in Xinjiang on Monday morning after heavy rains on the previous night.The local government had evacuated more than 200 families living downstream the reservoir. No casualties are reported so far.
来源:资阳报