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BEIJING, Jan. 23 (Xinhua) -- Three years ago when Jason Shen stood on the Times Square for the first time, he didn't expect that a video clip he produced could be shown at the "Crossroads of the World"."In the eyes of an advertisement specialist, Times Square is a dream, where the biggest screen was as tall as a four-storey building and every day about 70,000 passengers could see the ads," said the chief executive officer of Shanghai Lowe & Partners advertising company.The company won the bidding of producing China's national publicity video in November 2009."Our biggest challenge was how to show a real China within just 60 seconds," he recalled.After brainstorming, his team agreed that the main theme should be human beings."The persons appearing in the video clip were like messengers to convey China's friendliness to the world," he said.The video was a step China takes in its foreign relations efforts, and a chance for Shen individually to fulfill a dream.Working as the chief executive producer, Shen gave some details in the filming of the video."Famous actress Zhang Ziyi was a very amiable person," he said. "She was very cooperative and the dress she wore was decided by arranged by our team."John Woo was excited hearing about the plan to make such a national publicity video work. "He told me that it was like reviewing the excitement when hearing China won the bidding of the 2008 Beijing Olympics."Deng Yaping, the four-time Olympic table tennis champion, was not sure how to pose in front of the camera."I told her that she just need to smile like when Ex-Olympic Chief Juan Antonio Samaranch put the gold medal around her neck," Shen said.All celebrities agreed to appear in the video free-of-charge.The smiling faces at the end of the 60-second video were gathered at the Shanghai World Expo, when it was hot and the temperature reached 40 degrees Celsius.But Shen and his team were left with some pity. "It was not easy to have six astronauts including Yang Liwei in the filming. But we could have made the video more lively by asking them to change more poses," he said.After the video was aired, Shen was sometimes questioned if the 59 persons in the short video could represent the entire of China."A good advertisement should give audiences strong visual impact and be enlightening," he said. "I believe that the celebrities and ordinary people from all walks of life could represent a mild and elegant image of China."The 60-second national publicity video is shown 15 times every hour on the Times Square from January 17 to February 14. It is expected to be aired on CNN from January 17 to February 13.A 15-minute documentary produced by the team, which is to be used at important events of Chinese embassies, was also finished. It will show the beautiful scenery of China.

BEIJING, Jan. 23 (Xinhua) -- Three years ago when Jason Shen stood on the Times Square for the first time, he didn't expect that a video clip he produced could be shown at the "Crossroads of the World"."In the eyes of an advertisement specialist, Times Square is a dream, where the biggest screen was as tall as a four-storey building and every day about 70,000 passengers could see the ads," said the chief executive officer of Shanghai Lowe & Partners advertising company.The company won the bidding of producing China's national publicity video in November 2009."Our biggest challenge was how to show a real China within just 60 seconds," he recalled.After brainstorming, his team agreed that the main theme should be human beings."The persons appearing in the video clip were like messengers to convey China's friendliness to the world," he said.The video was a step China takes in its foreign relations efforts, and a chance for Shen individually to fulfill a dream.Working as the chief executive producer, Shen gave some details in the filming of the video."Famous actress Zhang Ziyi was a very amiable person," he said. "She was very cooperative and the dress she wore was decided by arranged by our team."John Woo was excited hearing about the plan to make such a national publicity video work. "He told me that it was like reviewing the excitement when hearing China won the bidding of the 2008 Beijing Olympics."Deng Yaping, the four-time Olympic table tennis champion, was not sure how to pose in front of the camera."I told her that she just need to smile like when Ex-Olympic Chief Juan Antonio Samaranch put the gold medal around her neck," Shen said.All celebrities agreed to appear in the video free-of-charge.The smiling faces at the end of the 60-second video were gathered at the Shanghai World Expo, when it was hot and the temperature reached 40 degrees Celsius.But Shen and his team were left with some pity. "It was not easy to have six astronauts including Yang Liwei in the filming. But we could have made the video more lively by asking them to change more poses," he said.After the video was aired, Shen was sometimes questioned if the 59 persons in the short video could represent the entire of China."A good advertisement should give audiences strong visual impact and be enlightening," he said. "I believe that the celebrities and ordinary people from all walks of life could represent a mild and elegant image of China."The 60-second national publicity video is shown 15 times every hour on the Times Square from January 17 to February 14. It is expected to be aired on CNN from January 17 to February 13.A 15-minute documentary produced by the team, which is to be used at important events of Chinese embassies, was also finished. It will show the beautiful scenery of China.

SHANGHAI, Jan. 29 (Xinhua) -- Three Carrefour stores were fined 500,000 yuan (75,988 U.S. dollars) each on Saturday for overcharging customers in east China's metropolitan Shanghai, said municipal price regulators.The fine is the highest for such wrongdoing, with the tickets being issued Saturday morning.The three stores were also ordered to correct their illegal pricing and refund overcharged customers, said the regulators.A hearing will be held to decide the final amount of the fine. Carrefour representatives will be able to respond to the charges at the hearing, according to regulators.China's price regulator announced last week that it had found several retailers cheating customers, which included 11 of Carrefour's China stores.Carrefour China promised customers Saturday that it would provide refunds of five times the difference between advertised prices and incorrect prices charged at registers, after it was blacklisted by Chinese authorities due to deceptive pricing.Chen Bo, spokesperson with Carrefour China, apologized to Chinese customers during an exclusive interview with Xinhua.Chen said the company has started to work on this pricing issue.Carrefour China has established both short-term and long-term measures to resolve the issue, Chen added."We will have our special control group conduct internal price inspections, with wide coverage and high frequency," Chen said.Chen said the refund policy would be permanently implemented at Carrefour's 182 outlets in China, with non-implementation of the policy being regarded as a violation of company rules.The National Development and Reform Commission, China's top economic planner, also urged authorities to step up price checks ahead of the Spring Festival, which falls on Feb. 3 this year.The Spring Festival holiday is usually the busiest shopping season, as the public makes large purchases of food and gifts for families and friends.

SAN FRANCISCO, March 20 (Xinhua) -- Boeing's 747-8 Intercontinental took to the sky for the first time on Sunday, a milestone for the U.S. aviation giant's latest and biggest passenger plane.Live webcast by Boeing showed that a 747-8 Intercontinental touched down at around 2:25 p.m. PST (2125 GMT) Sunday at the Boeing Field airport in Seattle in the U.S. states of Washington, after wrapping up the airplane's inaugural flight that lasted about four and half hours.During the test flight, the pilots did some system and function checks and everything went fine, according to the webcast.The new 747-8 Intercontinental can carry 467 passengers in a three-class configuration, said Boeing, which touted the new wide- body jet airliner as the only airplane in the 400-500 seat market.The Boeing 747-8 Intercontinental takes off on its maiden flight from Paine Field, in Everett, Washington, March 20, 2011. The 747-8 Intercontinental willseat 467 passengers, 51 more than the latest model of the classic 747, and burn less fuel while offering passengers more comfort, the U.S. planemaker says.Using 787-technology GEnx engines, the airplane will be quieter, produce lower emissions and achieve better fuel economy for airlines, Boeing said.The airplane also features a new wing design and an upgraded flight deck. Its interior incorporates features from the Boeing 787 Dreamliner including a new curved, upswept architecture that will give passengers a greater sense of space and comfort, while adding more room for personal belongings.Boeing has noted that compared with its predecessor, the 747- 400, the 747-8 Intercontinental provides 16 percent better fuel economy, 16 percent less carbon emissions per passenger and generates 30 percent smaller noise footprint, while carries 51 more passengers.Boeing in February said that Korean Air, VIP customers and launch customer Lufthansa have ordered a total of 33 747-8 passenger planes, with the first delivery scheduled for the fourth quarter of this year.It is reported that the 747-8 Intercontinental has a list price of about 317 million U.S. dollars.Earlier in March, Boeing announced that it has signed an agreement with Air China for the purchase of five 747-8 Intercontinental jetliners.

WASHINGTON, April 20 (Xinhua) -- Those childhood music lessons could pay off decades later -- even for those who no longer play an instrument -- by keeping the mind sharper as people age, according to a preliminary study published by the American Psychological Association (APA).The study recruited 70 healthy adults age 60 to 83 who were divided into groups based on their levels of musical experience. The musicians performed better on several cognitive tests than individuals who had never studied an instrument or learned how to read music, according to the research findings published Wednesday online in the APA journal Neuropsychology."Musical activity throughout life may serve as a challenging cognitive exercise, making your brain fitter and more capable of accommodating the challenges of aging," said lead researcher Brenda Hanna-Pladdy, a clinical neuropsychologist at the University of Kansas Medical Center. "Since studying an instrument requires years of practice and learning, it may create alternate connections in the brain that could compensate for cognitive declines as we get older."The three groups of study participants included individuals with no musical training; with one to nine years of musical study; or with at least 10 years of musical training. All of the participants had similar levels of education and fitness and didn' t show any evidence of Alzheimer's disease.All of the musicians were amateurs who began playing an instrument at about 10 years of age. More than half played the piano while approximately a quarter had studied woodwind instruments such as the flute or clarinet. Smaller numbers performed with stringed instruments, percussion or brass instruments.The high-level musicians who had studied the longest performed the best on the cognitive tests, followed by the low-level musicians and non-musicians, revealing a trend relating to years of musical practice. The high-level musicians had statistically significant higher scores than the non-musicians on cognitive tests relating to visuospatial memory, naming objects and cognitive flexibility, or the brain's ability to adapt to new information.The brain functions measured by the tests typically decline as the body ages and more dramatically deteriorate in neurodegenerative conditions such as Alzheimer's disease. The results "suggest a strong predictive effect of high musical activity throughout the lifespan on preserved cognitive functioning in advanced age," the study stated.Half of the high-level musicians still played an instrument at the time of the study, but they didn't perform better on the cognitive tests than the other advanced musicians who had stopped playing years earlier. This suggests that the duration of musical study was more important than whether musicians continued playing at an advanced age, Hanna-Pladdy says."Based on previous research and our study results, we believe that both the years of musical participation and the age of acquisition are critical," Hanna-Pladdy says. "There are crucial periods in brain plasticity that enhance learning, which may make it easier to learn a musical instrument before a certain age and thus may have a larger impact on brain development."The preliminary study was correlational, meaning that the higher cognitive performance of the musicians couldn't be conclusively linked to their years of musical study. More research is needed to explore that possible link.