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Coca-Cola wants Americans to give Coke Energy a shot.The beverage company will start selling four varieties of its energy drink — Coca-Cola Energy, Coca-Cola Energy Zero Sugar, Coca-Cola Energy Cherry and Coca-Cola Energy Cherry Zero Sugar — in the United States in mid-January. Coke Energy and Coke Energy Zero Sugar are already available internationally, but the cherry flavor is new.The new product is designed to help Coke to introduce Coca-Cola drinkers, who may not consume energy drinks, to a growing category. It's also a way for the company to make sure that its core Coca-Cola brand remains fresh.But first, Coca-Cola has to make sure drinkers understand just what Coke Energy is.A boost of energyCoca-Cola Energy has 114 mg of caffeine in each 12-ounce serving.That's nearly four times the caffeine in a can of regular Coca-Cola (34 mg), and three times the caffeine in a can of Diet Coke (46 mg).It will be more expensive, too: Coca-Cola Energy will have a recommended price of .49 per 12-ounce container. Similarly-sized regular Cokes are generally sold in packs of 12, and cost about per package (about 33 cents each).In the United States, total energy drink and energy shot sales reached about .5 billion in 2018, up 30% from 2013, according to a report from research group Mintel. The sector could have sales of about billion in 2023, Mintel projects.Coke drinkers aren't really in on the trend, according to Coca-Cola Brand Director Janki Gambhir."Many consumers that drink Coke don't engage in the energy category today," she told CNN Business, noting that they still may be interested. "A lot of the work that we will do will be focused around educating consumers," she said.To figure out how to make Coke Energy work in the United States, the company spoke with more than 1,100 people — including energy drink consumers and those that don't regularly drink the beverage — to make sure that it delivers what people want. The company plans to introduce the product by advertising it through television commercials and billboards, as well as handing out samples.With Coca-Cola Energy, the company hopes to boost sales within the Coke brand rather than steal share from other energy drinks or Coke flavors. Coca-Cola owns about 18% of Monster Energy, and has a strategic partnership with the company.In addition to giving Coca-Cola another way into the energy sector, Coke Energy can help make sure people don't stop drinking Coke.Keeping Coke currentCoca-Cola has ambitions of being a "global beverage company." It sells iced tea, juice, water, coffee and smoothies. But Coke is its core business, and only a few years ago the Coke brand was stagnating.To boost the brand, Coca-Cola has given Diet Coke a millennial-friendly makeover, launched a new flavor and, for a limited time, brought back New Coke in partnership with Netflix's "Stranger Things." Coca-Cola Energy and Coca-Cola Plus Coffee, which is for now only available internationally, are more ways to keep people excited about cola.So far, Coca-Cola's efforts to revitalize its core brand seem to be working. Second quarter sales were driven in part by 4% global growth in trademark Coca-Cola, the company said. And international sales of Coke Energy are "encouraging," said CEO James Quincey in a July call discussing the quarter's financial results .Coca-Cola hopes that Coke Energy will be a continued source of long term growth, said Gambhir, adding that there is a "pipeline full of new flavors" and other innovations for the platform. 3543

Doctors described what they believe are the first known cases of meningitis due to reactivation of chickenpox vaccine in two 14-year-old boys who received both recommended doses, according to a paper published Wednesday in the journal 247

Dennis Rodman is accused of slapping a man at his own birthday party in Delray Beach on May 17, according to a police report.According to a police report obtained by WPTV, the incident happened at Buddah Sky Bar where Rodman was celebrating his 58th birthday.WPTV reporter Andrew Lofholm 300

Drone footage emerged on Tuesday of a large shark swimming very near a surfer off Werri Beach in New South Wales, Australia.The surfer is seen turning his board to make for the shore as the shark gets closer.The surfer heard an alert message from the drone operator, blaring out "Shark! Shark! Shark! Evacuate the water immediately!"According to 358

Democrats on the House Judiciary Committee said Wednesday that they will investigate President Donald Trump's proposal to hold next year's Group of Seven summit with world leaders at his Trump National Doral resort in Miami.In a statement, committee Chairman Jerry Nadler of New York and Rep. Steve Cohen of Tennessee, who chairs the Subcommittee on the Constitution, Civil Rights and Civil Liberties, said they would schedule a September hearing to examine the plan."The President's personal financial interests are clearly shaping decisions about official U.S. government activities, and this is precisely the type of risk that the Constitution's Emoluments Clauses were intended to prevent," the lawmakers wrote. "This week's revelation about efforts to select the Trump National Doral Miami as the site of the 46th G7 summit is only the latest in a troubling pattern of corruption and self-dealing by the President."Nadler and Cohen said the move would improperly benefit Trump, as foreign governments would have to pay his private business, the resort, in order to participate in the summit."The Constitution demands that President Trump's private interests and official conduct remain separate, and this latest announcement demands scrutiny by Congress," they added, promising to look into the matter as part of the Judiciary Committee's ongoing impeachment investigation.Trump has promoted the idea publicly since the 45th G7 summit ended earlier this week, saying on Monday that his aides "went to places all over the country" before coming back from his Miami resort and telling him, "This is where we'd like it to be.""It's not about me. It's about getting the right location," he said of choosing the Doral. "I think it's very important."But the administration has not made a final decision on the location, according to a White House official, and officials are also considering potential sites in several other states, including California, Colorado, Michigan and Hawaii.Republicans, meanwhile, don't share Democrats' ethical concerns about the prospect. "I'm not sure it's profits-driven," Sen. Marco Rubio of Florida told reporters at the Capitol on Tuesday."I think it's a great idea," he added -- although he did raise fears about traffic jams that could result. 2291

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