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Secret, a sponsor of the US Women's National Soccer team, is now supporting its members' fight for pay equity as well.The deodorant brand plans to make a "tangible commitment" to the team's demand for equal pay, it told CNN Business, contributing 9,000 to the US Women's National Team Players Association.In a full-page ad printed in Sunday's New York Times, Secret says it will donate ,000 for each of the 23 players on the World Cup winning team to help close the pay gap. Secret also urges the organization to "be on the right side of history.""Let's take this moment of celebration to propel women's sports forward," Secret says in the ad. "We urge the US Soccer Federation to be a beacon of strength and end gender pay inequality once and for all."Twenty-eight members of the USWNT sued the US Soccer Federation in March for alleged gender discrimination. The suit claims the federation pays the women less than members of the men's national team "for substantially equal work and by denying them at least equal playing, training, and travel conditions; equal promotion of their games; equal support and development for their games; and other terms and conditions of employment equal to the MNT."In one hypothetical case cited in the lawsuit, if the women's and men's teams both won 20 straight games in a season, the women would make 38% what the men do."What the USWNT players want more than anything is real, meaningful change," Becca Roux, the executive director of the US Women's National Team Players Association, told CNN Business.Secret, the first USWNT sponsor to publicly support the team's fight, also uses the ad to challenges other brands to support the team's quest for equal pay.When asked if it supports the team's demands for pay equity, a spokesperson for Budweiser maker Anheuser-Busch, another USWNT partner, said it "believes in equal pay for equal work."Nike, US Soccer's biggest partner, also says it's a strong advocate for pay equity. "Regarding gender equality, Nike has been an advocate for women and girls in the US and around the world," a spokesperson said.Minutes after the USWNT's World Cup win on July 7, Nike ran a 60-second ad celebrating the team's victory, centering on the concept that the USWNT's win is about more than just winning a soccer title. However, Nike itself has been criticized for reducing athletes' pay during their pregnancies -- a practice it said in May it would discontinue.Procter & Gamble, Secret's parent company, has a history of using advertising to highlight social causes, including the Always' "Like a Girl" campaign challenging gender stereotypes, Pantene's "Strong is Beautiful" campaign showing NFL players braiding their daughters' hair, and Gillette's "We Believe" ad examining "toxic masculinity."Secret 2802

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Short-video social media app TikTok is known for videos of dancing, singing and jokes. The app’s popularity has skyrocketed this year, especially with kids and teens."It’s mostly younger kids,” Kendall Wheeler explained. Wheeler, who has been dancing since she was 3 years old, has more than 440,000 followers on the app. The 17-year-old dancer downloaded the app when she was 15 as a way to share dance — and other — videos. Now, her content has expanded to acting, trends and other topics, and her image is attracting companies looking to sponsor or advertise their products with her.“A lot more companies have been reaching out to me,” she said. “I’ve made a pretty good amount of money from just going live.”Going live on the app and interacting with followers is the easiest way to make money on TikTok, and it allows for direct audience engagement. “My friends are pretty much from TikTok and I FaceTime them all the time,” she explained. “My social circle is on TikTok.”A 991