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Enterprise is the latest company committing to causes that will help improve racial equity and fight hunger.The company's ROAD Forward initiative was developed in response to the death of George Floyd. Through it, the company's foundation will give million to four nonprofits.The company says it chose the nonprofits, because they work to address social gaps in three critical areas: early childhood development, youth health and wellness, and career or college prep.The organizations had no idea these donations were in the works.“It's an amazing affirmation of what we do and what we've been doing and where we hope to go,” said Constance Gully, President and CEO of Parents as Teachers.Parents as Teachers uses home visits to help families of color with newborns through kindergarten entry. Its plan is to use the funds to fill gaps in their framework.“We see them now. We see people, so that's what I think the corporate community can do is see and hear people and communities that have unfortunately been literally invisible,” said Gully.Another recipient is Girls Inc., which offers social and emotional support to mostly minority and low-income families outside of school.“These are the girls who need the most support, but they also have an incredible amount of potential,” said Stephanie Hull, President and CEO of Girls Inc. “Girls will be important in the future, girls in these communities will be important in shaping the future and an investment in these girls right now is a significant step toward a better tomorrow.”The initiative will also commit million to fight food insecurity and global operating teams will allocate million to local charities. 1685

ESCONDIDO, Calif. (KGTV) — First it was toilet paper and now there are reports of a shortage of outdoor recreational equipment, specifically kayaks. But one local business owner says San Diego is ready to meet the demand during the COVID pandemic. Bruce Damon, the owner of Nomad Ventures in Escondido, says after a 10-week shutdown they are back serving outdoor enthusiasts."We're just hoping that people can get out and enjoy themselves safely, and kayaking was one of the first things that I understood was considered a safe endeavor," says Damon.In what came as a surprise to Damon, he saw media reports saying kayaks were in short supply due to the COVID-19 pandemic. That hasn't been the case at Nomad Ventures"We've had the busiest year as far as I can remember in terms of kayaks selling a lot of kayaks here," Damon said. So to say there is a kayak shortage, at least in San Diego, would not be accurate as far as Damon is concerned."Our shutdown was right when we were at complete inventory," Damon said. "Stock levels were high, and when we reopened, we had stock."He was quite alarmed when customers were steered towards shopping online when his shop was completely full of outdoor products. "We have back stock in storage units that we pull from to restock the store. We just picked up a new load of five kayaks, so we are fortunate that we have product," Damon said.His message to customers in the market for a new kayak is quite simple, shop small business and local."We've been in business 40 years, so we felt it was important to get our message out. We are open and we have product," says Damon. 1622

ESCONDIDO, Calif. (KGTV)— Dozens of Veterans and their families attended the 2018 Veterans Forum, "Uncommon Heroes, Common Virtues." Those in attendance were honored for their service and learned about the importance of identifying and treating PTSD. They also celebrated the Marine Corps’ 243rd Birthday. 10News asked veterans about the mass shooting in Thousand Oaks.  388

Facebook users in the United States who want to run certain ads on the platform will need to hand over the last four digits of their social security number and a picture of a government-issued ID.The social network now requires anyone who wants to run ads related to political campaigns, civil rights, immigration, guns, economy, and other issues, to prove they're in the United States. Part of the proof required is the last four digits of your Social Security number.The move is part of a series of initiatives by Facebook to increase transparency on the platform after a Russian government-linked troll group spent thousands of rubles?on Facebook ads targeting Americsans ahead of the 2016 presidential election.In addition to a Social Security number, users wishing to buy ads will need to provide a picture of a government-issued ID and a US mailing address. Once Facebook verifies the information submitted, the company will mail a code to the provided address to authorize the user's Facebook account to buy ads.Facebook declined to share what services it uses to verify Social Security numbers and other personal details. The company said it will delete the information after verification."This normally happens within six weeks," the company says on its website.Related: Ahead of US midterms, tech companies stumble in Irish abortion voteQualifying ads will include a "paid for by" tag and will be saved in a political ad archive. As recently as last month,Facebook said ads would also include the tag "Political Ad." This is no longer the case.The change, Facebook told CNN, is because advertisers that might not traditionally be considered "political" will also be subject to the new rules.It's not only ads advocating for or against a political candidate that qualify for the archive. Any ad mentioning a candidate will be subject to the new rules.In April, Facebook released a list of 20 "issues" -- including as abortion, education, guns, health, immigration, military and terrorism -- that apply to the new approval process.The last issue on Facebook's list is "values," which the company considers "issues that discuss the values used in determining societal standards, such as patriotism."The new rules mean many marketing campaigns will be subject to the new guidelines. For instance, Super Bowl ads that have in recent years taken on a more socially conscious tone. Some companies run sponsored digital versions of their ads on Facebook after they air on television.Related: Facebook's new rules for Pages are a big deal, but there are major questionsSome news publishers, which promote articles via Facebook ads, have taken issue with the rules.The News Media Alliance, a trade group that represents publishers including the Wall Street Journal and The New York Times, wrote to Facebook last Friday asking for an exemption from the rules.The group is concerned that the inclusion of news stories alongside partisan political ads conflates the two."Newsgathering and reporting about politics is not the same thing as advocacy or politics," the letter said.The News Media Alliance did not outline how Facebook should decide what qualifies as a news outlet.In response to the letter, Campbell Brown, Facebook's head of news partnerships, said in a statement, "We recognize the news content about politics is different and we are working with publishers to develop the right approach."Last week, CNN reviewed the active Facebook ad campaigns of more than a dozen US and international news outlets popular on the social networking site.Only The New York Times and online video publisher NowThis News were running ads on Thursday, according to Facebook's "view ads" feature — a tool the company is testing in Ireland and Canada, and allows users to see what pages are running ads.CNN sent Facebook a selection of those ads to ask what the company would deem political."The principal architect behind the 9/11 attacks has something he wants to tell senators about President Trump's CIA pick," said the text of one ad, which linked to a The New York Times article.Facebook told CNN the ad "would be deemed political content as it references President Trump."This means the ad would include details about who paid for it and be included in the political ad archive.Another ad run by The New York Times included the following text: "Back in 1992, 'the idea that a thrilling sexual, openly gay and very butch woman would become a pop idol was seismic," and linked to an article headlined "K.D. Lang Doesn't Have to Indulge Your Constant Cravings."Facebook said ads about civil rights will be subject to its stricter rules but the company told CNN this particular ad "would not be deemed political or issue content as it focuses on the journey of an individual rather than a civil rights discussion."CNN also asked Facebook if the same ad was running in a state where there was a ballot initiative on civil rights would it then be considered an issue or political ad. The company did not provide a response.Facebook says it plans to hire up to 4,000 more people to review and verify political ads. Their role will likely include navigating the nuance of what is and isn't political.Antonio Garcia-Martinez, a former product manger on the Facebook ad team, said that he believes the company is hoping to get ahead of any potential regulation of ads on social media.He said he thought verifying ad-buyers was a good idea, but added "there's this law of Facebook outrage.""No matter which choice they make they're going to have a howling chorus of people complaining about it," Garcia-Martinez said. 5657

ENCINITAS, Calif. (KGTV) - Rare succulents grown along California's coastlines are under attack from poachers. Last week three South Korean nationals were charged with attempting to illegally export to Asia more than 0,000 in live Dudleya succulent plants. Federal authorities say the men pulled the plants out of the ground at remote state parks in Northern California and then brought them to a Vista nursery operated by one of the men. "What your seeing now, which is really detrimental, is that people are actually making so much money off of this stuff in some cases, that they're going out to habitat and just wholesale taking everything, just wreaking havoc," said Tony Gurnoe, Director of Horticulture at San Diego Botanic Garden.Part of the mission at San Diego Botanic Garden is to conserve rare and endangered plants and their ecosystems to preserve biodiversity."The natural world is under a lot of stress right now," says Ari Novy, President & CEO of San Diego Botanic Garden. Novy says the rare California succulents are a coveted treasure in several Asian countries. "Unfortunately in Asia there are a lot of really wonderful plant collectors, but there's a small minority that will go to any length to get plants they don't have, including imperiling plants in the wild and violating the law," said Novy. Two of the defendants have since fled the United States, according to the U.S. Attorney's Office. If convicted on all counts, the defendants face up to 10 years in federal prison.The stolen succulents are now being reestablished in their habitat by California Plant Rescue. 1609

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