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Facebook users in the United States who want to run certain ads on the platform will need to hand over the last four digits of their social security number and a picture of a government-issued ID.The social network now requires anyone who wants to run ads related to political campaigns, civil rights, immigration, guns, economy, and other issues, to prove they're in the United States. Part of the proof required is the last four digits of your Social Security number.The move is part of a series of initiatives by Facebook to increase transparency on the platform after a Russian government-linked troll group spent thousands of rubles?on Facebook ads targeting Americsans ahead of the 2016 presidential election.In addition to a Social Security number, users wishing to buy ads will need to provide a picture of a government-issued ID and a US mailing address. Once Facebook verifies the information submitted, the company will mail a code to the provided address to authorize the user's Facebook account to buy ads.Facebook declined to share what services it uses to verify Social Security numbers and other personal details. The company said it will delete the information after verification."This normally happens within six weeks," the company says on its website.Related: Ahead of US midterms, tech companies stumble in Irish abortion voteQualifying ads will include a "paid for by" tag and will be saved in a political ad archive. As recently as last month,Facebook said ads would also include the tag "Political Ad." This is no longer the case.The change, Facebook told CNN, is because advertisers that might not traditionally be considered "political" will also be subject to the new rules.It's not only ads advocating for or against a political candidate that qualify for the archive. Any ad mentioning a candidate will be subject to the new rules.In April, Facebook released a list of 20 "issues" -- including as abortion, education, guns, health, immigration, military and terrorism -- that apply to the new approval process.The last issue on Facebook's list is "values," which the company considers "issues that discuss the values used in determining societal standards, such as patriotism."The new rules mean many marketing campaigns will be subject to the new guidelines. For instance, Super Bowl ads that have in recent years taken on a more socially conscious tone. Some companies run sponsored digital versions of their ads on Facebook after they air on television.Related: Facebook's new rules for Pages are a big deal, but there are major questionsSome news publishers, which promote articles via Facebook ads, have taken issue with the rules.The News Media Alliance, a trade group that represents publishers including the Wall Street Journal and The New York Times, wrote to Facebook last Friday asking for an exemption from the rules.The group is concerned that the inclusion of news stories alongside partisan political ads conflates the two."Newsgathering and reporting about politics is not the same thing as advocacy or politics," the letter said.The News Media Alliance did not outline how Facebook should decide what qualifies as a news outlet.In response to the letter, Campbell Brown, Facebook's head of news partnerships, said in a statement, "We recognize the news content about politics is different and we are working with publishers to develop the right approach."Last week, CNN reviewed the active Facebook ad campaigns of more than a dozen US and international news outlets popular on the social networking site.Only The New York Times and online video publisher NowThis News were running ads on Thursday, according to Facebook's "view ads" feature — a tool the company is testing in Ireland and Canada, and allows users to see what pages are running ads.CNN sent Facebook a selection of those ads to ask what the company would deem political."The principal architect behind the 9/11 attacks has something he wants to tell senators about President Trump's CIA pick," said the text of one ad, which linked to a The New York Times article.Facebook told CNN the ad "would be deemed political content as it references President Trump."This means the ad would include details about who paid for it and be included in the political ad archive.Another ad run by The New York Times included the following text: "Back in 1992, 'the idea that a thrilling sexual, openly gay and very butch woman would become a pop idol was seismic," and linked to an article headlined "K.D. Lang Doesn't Have to Indulge Your Constant Cravings."Facebook said ads about civil rights will be subject to its stricter rules but the company told CNN this particular ad "would not be deemed political or issue content as it focuses on the journey of an individual rather than a civil rights discussion."CNN also asked Facebook if the same ad was running in a state where there was a ballot initiative on civil rights would it then be considered an issue or political ad. The company did not provide a response.Facebook says it plans to hire up to 4,000 more people to review and verify political ads. Their role will likely include navigating the nuance of what is and isn't political.Antonio Garcia-Martinez, a former product manger on the Facebook ad team, said that he believes the company is hoping to get ahead of any potential regulation of ads on social media.He said he thought verifying ad-buyers was a good idea, but added "there's this law of Facebook outrage.""No matter which choice they make they're going to have a howling chorus of people complaining about it," Garcia-Martinez said. 5657

ESCONDIDO, Calif. (KGTV) - An embattled property in Escondido is entering a new chapter. Demolition of the Escondido Country Clubhouse began Thursday.It’s expected to take several days to clear the structure that caught fire last year that was site for criminal activity according to those who live near it.“I’m very excited it’s coming down,” said Kelly Richardson, who lives nearby. New Urban West plans on building 380 homes on the 109-acre property.“I feel like property values will go back up to where they were,” added Richardson, “I just like the idea of something here that's going to bring something together instead of separate them which is what I feel like has been happening for the last five years.”RELATED COVERAGE: 743

FALLBROOK (CNS) - Authorities Saturday were continuing to seek a driver who was involved in a crash with another car in Fallbrook early Friday then fled, was pursued by the other car's driver and escaped when the other driver was involved in a second crash.Officers said the driver of the Mustang was in critical condition at a hospital as a result of the crash.The dangerous chain of events began shortly before 9:40 a.m. when a brown SUV, possibly a GMC Envoy, and a Ford Mustang collided on southbound South Mission Road at Stage Coach Lane, just west of Fallbrook High School, according to information from CHP Officer Mark Latulippe.The "involved vehicles began to chase each other," Latulippe said, and the two cars initially headed south, but later turned around and continued north on South Mission Road.As the cars approached the intersection with Stage Coach Lane -- the same area where the first collision occurred -- a Honda CRV was also nearing the signal, heading west on Stage Coach.The SUV made it through the intersection, but the Mustang was struck by the CRV, which was heading into the intersection with a green light, Latulippe said.Another two cars, a Toyota Tundra and a Volvo V60, were also struck by the Mustang after the impact with the CRV.The driver of the Mustang, a 19-year-old Fallbrook man, suffered "major injuries" and was taken to Palomar Medical Center, where he was listed in critical condition Friday night, Latulippe said.A female passenger in the Mustang, also 19, was being treated at Sharp Memorial Hospital for injuries described as minor.Drivers and passengers in the other cars involved in the second crash had complaints of pain, but no other injuries, according to Latulippe.It is believed the car involved in the initial crash is possibly an early 2000s GMC Envoy driven my a man. Its driver continued north on South Mission Road after the collision, and was last seen near Rocky Crest Road.The intersection of South Mission Road and Stage Coach Lane was closed for about an hour-and-a-half on Friday while officers investigated. 2085

Evacuees who fled the Camp Fire in California are facing norovirus outbreaks in shelters. The Butte County Public Health Department said that 145 people have been sick with vomiting and/or diarrhea since the shelters opened to evacuees and 41 people were experiencing symptoms at four different shelters as of Wednesday evening.Twenty-five people have been to the hospital for medical support, the health department said in a statement."The number of sick people is increasing every day," the statement said.About 9,700 homes were destroyed and 141,000 acres burned in the fire. Seventy-one people have died due to the fire, and more than 1,000 are missing. The Butte County health department is working with the Red Cross, state and federal partners to reduce the spread of the illness at the evacuation shelters, according to the statement released Thursday.Some of the actions being taken include establishing separate shelters for sick evacuees, active monitoring of shelter residents and protective equipment for medical staff. 1045

ESCONDIDO, Calif. (KGTV) - An Escondido family was surprised with a life-changing gift Tuesday morning, brand new appliances for their home.The gift was made possible through a partnership between the Boys & Girls Club of America and Maytag.“When I heard my name I was speechless, I was overwhelmed," said Rosie Montejano. "I thought I was being tricked, but then I was like, no it’s us, it’s us!"Montejano's children attend the Escondido Boys & Girls Club after-school program.“The security that my kids get picked up, they’re watched, and I don’t have to worry about who’s watching my children," said Montejano.She explains it's been a difficult few years, with her older daughter battling addiction. The family adopted her daughter's two children, so now they take care of five.While Montejano can't donate financially to the Boys & Girls Club, she donates her time. She also asks her employer Walmart to donate goods to the Club whenever they can.Last year Danny Sherlock, President & CEO of Boys & Girls Club of Greater San Diego, won the Maytag Dependable Leader Award, which allowed him the opportunity to pay it forward to others.Montejano's generosity never went unnoticed by branch manager Dave Luevanos, who nominated her for the Maytag donation made possible through Sherlock's leadership award."I feel truly blessed today, and I am overwhelmed," said Montejano.She's looking forward to having a new refrigerator and washer and dryer in time for the holidays. 1495

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