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LONGMONT, Colo. -- Rosemary Bieker is the owner of a boutique store called Ivy Rose.“Ivy Rose has been in business a little over three years, and it’s a boutique full on on-trend clothing for women of all generations,” Bieker said.Bieker was inspired to start her own boutique after helping people look their best as a personal shopper for 15 years.“The store is a culmination of everything I’ve done in my career.”However, owning a small business is a fairly new endeavor for Bieker. So when the pandemic hit, it hit hard.“Business is down 50% from last year, so that in itself is a financial challenge,” Bieker said.Even with gloves, hand sanitizer and social distancing rules to stay safe, the truth is, fewer people are out shopping. Bieker says she had to learn how to do business virtually. The first step was upping her social media game.“I think I worked harder from March 17, when we were closed, until we reopened, than I ever have in the history of my store. Because you’re learning – like I didn’t know how to make a video, let alone a video of myself."After improving her social media, she knew she had to dig a little deeper to keep customers engaged. However, she didn’t want to go the e-commerce route – selling clothes through a website.“My passion is working with people and helping them one-on-one and wardrobing them and getting the feedback from them," Bieker said. "And e-commerce you basically put things in boxes, you ship them out.”Bieker doesn’t stand alone. Director of Denver Metro Small Business Development Center China Califf says most small businesses in retail thrive on the one-on-one connection with customers. That’s what sets them apart.“Maybe they didn’t have a product line that transitioned well to e-commerce but I’ve seen a lot of businesses that have been like ‘OK, now I have to enter into that space so I’m going to create something that’s aligned with what I already sell in my business and we’ll start with that,'” Califf said.Califf says the small business development center has received request after request of businesses seeking support to move business online. The center offers free consulting from industry experts and provides training courses.At Ivy Rose, Bieker found her own creative online solution. She calls it virtual shopping.“I schedule an appointment through Zoom," Bieker said. "And then what I do is I tour the store with the person just like if you were walking through the store yourself. So I go from rack to rack to rack. And that sounds overwhelming, but really it isn’t, especially if you’re interacting with the person.”Then Bieker rings up the purchase and can get it to the customer through shipping, curbside pickup or delivery if it’s local. Califf says the challenging growth small businesses have faced this year will help them in the future when competing with large companies that sell their products online.“It’s here to stay probably because when you think about diversifying your products and your sales channels, this is a good way to do it," Califf said. "And it’s an unfortunate time for people to be forced into that, but some of it will be lasting.”Bieker says her system has attracted new customers from out of state and she’s confident virtual shopping will continue even after the pandemic.“It’s fun. I enjoy it. It’s not that much different than someone being in the store.” 3377

LONDON (AP) — Some public health experts are criticizing the U.S. for securing a large supply of the only drug licensed so far to treat COVID-19. The U.S. government announced this week that it had an agreement with Gilead Sciences to make the bulk of their production of remdesivir available to Americans for the next three months. A senior lecturer at the University of Sussex called the U.S. agreement “disappointing news." Until now, the California-based Gilead had donated the drug. That ended Tuesday and Gilead has set the price for new shipments. Gilead is allowing generic makers to supply the drug to poor or middle-income countries at much lower prices. 672

LOS ANGELES, Calif. -- For gig workers who don’t have a typical 9 to 5 job, finding work is a hustle under normal circumstances.With the pandemic shutting down thousands of these specialty jobs across the country for months, many of these workers say it’s been a struggle to even put food on the table.Hollywood makeup artist Robert Maverick is used to creating nightmarish characters. He’s worked on all kinds of sets from live stage productions to blockbuster movies and television shows.Yet, surviving the shutdown, specifically the closure of the entertainment industry, has become a horror all too real.“It’s been the most depressing and stressful time of my life,” said Maverick.Maverick, like many other professionals behind the scenes and independent contractors around the country, works job to job whenever work is available.“We’re mostly middle class, and we don’t walk the red carpet, but we make the people who do look good,” Maverick said.“Many people think we live in a very glamorous world and that we’re very rich and entitled, but the truth is, many of us work on hourly wages and go from project to project,” said Felicia Linsky, a makeup artist who has worked in Hollywood for years. “You’re only as good as the project you get to show up and do,” she said.Career makeup artist Iris Abril, who has worked on shows like "Brooklyn Nine-Nine," said she and her husband are both gig workers. “With the pandemic, it put both of us out of work at the same time,” she said. “It’s really scary and we’re in denial,” said Abril of the fact that all productions across the entertainment industry ground to a halt for months.Now, production may resume, but the question is: how? Many fear they’ll be unemployed for months to come.Linsky started several new online business ventures while out of work in her field. She said it was not only a way to create income but a way to pass the time.“I created a virtual hair coloring and hair cutting service that ended up going across the country,” said Linsky. “I’ve always believed in online businesses, and that’s been my way of segwaying and staying positive and productive,” she said of making sure she did everything she could to bring in income during the shutdown.“We’ve all tried to stay active, but it’s been tremendously upsetting," said Stephen Lighthill, President of the Board of Governors for the American Society of Cinematographers. "It’s the danger of going outside, the danger of the pandemic, and of course what’s happened to our economy. And going forward we’re all very fearful that when we go back to work the world will be a very different place.”Lighthill said across the industry, gig workers on large and small productions will be impacted for years to come, if not permanently. “It’s going to have to change the way we work in the production of films, it's going to change the way people see films, it’s going to change the size of our audiences and where those audiences are going now. As much as we talk about going back to work, but there’s a tremendous amount of fear that we won’t have the right tools in place.”For Maverick, when the work he loved dried up, he filed for unemployment, but because of a banking clerical error, “I received one COVID payment with the regular benefits plus the extra payment of 0,” he said. “That was 10 weeks ago.”He is now still waiting for all the benefits he is owed to arrive."COVID-19 is not as big of a fear to me as sliding into poverty this far in my career where I’m just years away from retirement,” he said.Maverick said the stress and anxiety piled up with his bills. “It’s sad you have to be at this point, 30 years into your career, worried about just having food in the pantry,” he said. “I was eating every third day. I would take vegetables, because they’re cheap, and juice them and put them in the refrigerator and drink them over the course of three days.”In the midst of his physical struggle, Maverick was hit with heartbreak. His brother, an Army veteran, passed away.“I’m a fixer, I’ve always been a fixer. That’s why I do my job as a makeup artist,” he said. “But I can’t fix this. I can’t fix dead.”And he can’t turn Hollywood on overnight for the thousands of people waiting in the wings as filmmakers and lawmakers rescript the choreography on set so the show can safely go on.“Hollywood is not that far away from your front door. You just turn on your TV. We’re always there to entertain you, and we hope that you’re there for us as we struggle through this,” said Maverick. 4529

LOS ANGELES (AP) -- California's overwhelmed hospitals are setting up makeshift extra beds for coronavirus patients, and a handful of facilities in hard-hit Los Angeles County are drawing up emergency plans in case they have to limit how many people receive life-saving care.The number of people hospitalized across California with confirmed COVID-19 infections is more than double the state's previous peak, reached in July.A state model forecasts the total could hit 75,000 patients by mid-January.Dr. Christina Ghaly, Los Angeles County's health services director, said plans for rationing care are not in place yet, but they need to be established because "the worst is yet to come." 695

Live Nation, the parent company of Ticket Master and the owner of dozens of concert venues across the country, said in a press release Wednesday that it was working with local governments in the hopes that its venues could be used as polling places in the upcoming election.So far, Live Nation says that four of its concert venues — The Wiltern and Hollywood Palladium in Los Angeles, Emo’s in Austin and the Buckhead Theatre in Atlanta — will be used as polling stations this November. A fifth venue, The Fillmore in Philadelphia, "is in the final stages of the vetting process."In addition, the company says it is working with local officials across the country to "determine the feasibility" of using 100-plus Live Nation venues as polling places. Live Nation did not specify which locations were being considered, or how many venues they believed would be approved as polling locations.Live Nation added it was partnering with More Than A Vote in their efforts to expand polling locations. More Than A Vote is a coalition of Black athletes led by LeBron James that are aiming to increase participation in the 2020 election among minorities.As part of an agreement to restart the 2020 NBA season, James and other players pushed for the league to adopt a provision in which it would explore ways that teams could use their arenas as polling places during the 2020 election. According to CBS News, about a dozen NBA arenas will host voters on election day, and several more will serve as early voting centers ahead of Nov. 3.However, several NBA teams have been told that they are not able to participate. The Miami Heat were recently told by Miami-Dade County in Florida that a nearby museum center would be used as a polling place instead of their arena. 1765

来源：资阳报