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Experts predict over billion worth of campaign political ads will be produced in 2020. So, what are the campaigns doing to influence your vote? THE EXPERTS To find out the tactics used by campaigns, we reached out to Sara Cutter, a Republican ad maker, and Julian Mulvey, a Democratic ad maker. SECRET #1: FONTPay attention to font. Mulvey says Democrats will use a lot of red lettering in commercials against President Donald Trump. That's because it instills some fear and catches your eye. "It's what I call a black, white and red ad. Which you see a lot in negative adverting. Those are sort of the primal colors and the first color you ever see in your life is red," Mulvey said. Mulvey pointed to an ad by the Lincoln Project as an example of red lettering. SECRET #2: VOICEPay attention to the voice. Sometimes, Cutter says, ad makers will use a female voice when they are worried a claim may be too over-the-top. "There can be more fear in a females voice without it seeming to be too much. There can also be more urgency in a female's voice," Cutter said. SECRET #3: JOURNALISTS Pay attention to journalists appearing in a campaign commercial. While journalists hate appearing in ads, Mulvey says they can't sue to get their face out of them. It's also become more popular in recent years as they test well in focus groups. "Local anchors are trusted individuals," Mulvey said, defending the tactic. SECRET #4: DISTORTED PHOTOSSometimes photos of candidates are altered. A recent ad by individuals trying to re-elect Senator David Perdue made Perdue's opponent's nose look bigger. 1604

ESCONDIDO, Calif. (KGTV) -- A local family is mourning the loss of a teenage girl killed in a weekend hit-and-run crash in the North County.Kirsten Tomlinson died in the early morning hours of June 6 after authorities said she was struck by a vehicle in an unincorporated part of Escondido.The 17-year-old was several feet from her home on Mesa Rock Road when the incident occurred. The teen was with her siblings and some friends, and as the group prepared to head inside for the night, Tomlinson was hit by a car as she crossed the street.RELATED: 17-year-old killed in unincorporated Escondido hit-and-runThe driver never stopped, according to witnesses and the California Highway Patrol.The teen’s father, William Tomlinson, said he attempted CPR, but it was too late.“It’s a parent’s worst nightmare. I’m never going to have her back now because somebody was irresponsible,” he said.CHP officials released a description of the possible suspect car, and after seeing it on news reports, someone called with a tip that led to the arrest of 29-year-old Paul Anthony Lissona.Tomlinson’s parents are thankful for whoever called in the tip.“I need to thank her and if for some reason, understandably so, she doesn't want to be, we need her to know how grateful we are,” Tomlinson’s mother, Erica Connery, said.RELATED: CHP makes arrest in fatal hit-and-run of teen in unincorporated EscondidoTomlinson was finishing school at Escondido High School and hoped to one day be a marine biologist or veterinarian.Her family also said she wanted to be a model, and her parents said she was always taking pictures.“She was a ball of life. She really enjoyed making people laugh and smile,” said Connery. “She always wanted just the perfect spot, the perfect picture. If it wasn't perfect, it was it was re-done 100 times and it doesn't matter if it took five minutes or if it took five hours.”Now, her family is looking for comfort in all of the pictures she left behind.“She took so many pictures and I am so grateful that she did because we have thousands of pictures,” said Connery.Lissona faces felony hit-and-run charges, and a CHP spokesperson said other charges are being considered. 2189

ENCINITAS (CNS) - A North County community leader who's known as a bicycle and pedestrian safety advocate was hit by a truck and seriously injured while riding her bicycle in Encinitas early Saturday.The crash happened shortly after 6 a.m. Saturday on North Coast Highway 101 near Phoebe Street, San Diego Sheriff's Lt. Dave Perkins said.The victim was Roberta Walker, executive director of the Cardiff 101 Main Street Association, The Coast News reported. Walker is known as a staunch defender of pedestrian and cyclist rights.She was taken to a hospital in critical condition, Perkins said. Walker suffered injuries to her brain and spine, as well as broken bones, according to The Coast News.Alcohol and drugs were not considered to be factors in the crash, Perkins said.Cardiff 101 Main Street is an organization that promotes "a safe and healthy environment" and "a walkable community that provides goods and services for local residents and visitors alike" in Cardiff-by-the-Sea, according to the organization's website.A biographical page on the website describes Walker as a passionate cyclist. She's known as a supporter of the proposed Leucadia Streetscape project, which would add roundabouts, bike lanes and sidewalks to a stretch of North Coast Highway 101, including the area where she was struck. 1319

Facebook and Instagram were both having issues as users reported problems with the social media sites early Tuesday morning. According to downdetector.com,  the East coast is reporting the most problems with Facebook in the United States, but issues are being reported globally as well. This is the second time this month users from all over have reported Facebook being down.Instagram users were also reporting problems, according to downdetector.com.Some of the problems with Facebook included not being able post status updates, the page not loading at all or loading very slow, not being able to send messages over Facebook's separate Messenger app and some saying they received an error message indicating the site was doing maintenance, among other issues.Instagram users reported the app not loading and showing an error message.Some people were able to access Facebook or Instagram, or both, later in the morning and without problems. Neither social media site has said what caused the problems, or when users still having issues . would be able to access the sites again.Users took to Twitter to report the outages, using the hashtags #FacebookDown and #InstagramDown. 1220

Federal investigators are pushing for measures that would require tech companies to grant them access to encrypted data in criminal cases, according to a New York Times report.The FBI and Justice Department have reportedly enlisted the help of security experts, arguing they could find ways to technically and legally bypass a device's safety features without compromising its security.For years, the federal government and the tech industry have sparred over encryption in criminal cases.Federal agencies have said they are facing a "going dark" problem -- "eroding investigators' ability to carry out wiretap orders and search warrants," writes the Times -- because they cannot bypass devices' security measures. Investigators have argued that modern encryption technologies, as well as the rise of privacy and cyber security concerns, have hampered or completed undermined some criminal investigations.Communication service providers and other tech companies fear government-mandated access would would weaken necessary consumer protections.That issue came to a head in 2015 following the San Bernardino terror attack. Looking for evidence in the shooter's phone, the FBI demanded that Apple help unlock it. Apple CEO Tim Cook refused to comply, arguing the order would create a backdoor into their devices. 1323