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Facebook users in the United States who want to run certain ads on the platform will need to hand over the last four digits of their social security number and a picture of a government-issued ID.The social network now requires anyone who wants to run ads related to political campaigns, civil rights, immigration, guns, economy, and other issues, to prove they're in the United States. Part of the proof required is the last four digits of your Social Security number.The move is part of a series of initiatives by Facebook to increase transparency on the platform after a Russian government-linked troll group spent thousands of rubles?on Facebook ads targeting Americsans ahead of the 2016 presidential election.In addition to a Social Security number, users wishing to buy ads will need to provide a picture of a government-issued ID and a US mailing address. Once Facebook verifies the information submitted, the company will mail a code to the provided address to authorize the user's Facebook account to buy ads.Facebook declined to share what services it uses to verify Social Security numbers and other personal details. The company said it will delete the information after verification."This normally happens within six weeks," the company says on its website.Related: Ahead of US midterms, tech companies stumble in Irish abortion voteQualifying ads will include a "paid for by" tag and will be saved in a political ad archive. As recently as last month,Facebook said ads would also include the tag "Political Ad." This is no longer the case.The change, Facebook told CNN, is because advertisers that might not traditionally be considered "political" will also be subject to the new rules.It's not only ads advocating for or against a political candidate that qualify for the archive. Any ad mentioning a candidate will be subject to the new rules.In April, Facebook released a list of 20 "issues" -- including as abortion, education, guns, health, immigration, military and terrorism -- that apply to the new approval process.The last issue on Facebook's list is "values," which the company considers "issues that discuss the values used in determining societal standards, such as patriotism."The new rules mean many marketing campaigns will be subject to the new guidelines. For instance, Super Bowl ads that have in recent years taken on a more socially conscious tone. Some companies run sponsored digital versions of their ads on Facebook after they air on television.Related: Facebook's new rules for Pages are a big deal, but there are major questionsSome news publishers, which promote articles via Facebook ads, have taken issue with the rules.The News Media Alliance, a trade group that represents publishers including the Wall Street Journal and The New York Times, wrote to Facebook last Friday asking for an exemption from the rules.The group is concerned that the inclusion of news stories alongside partisan political ads conflates the two."Newsgathering and reporting about politics is not the same thing as advocacy or politics," the letter said.The News Media Alliance did not outline how Facebook should decide what qualifies as a news outlet.In response to the letter, Campbell Brown, Facebook's head of news partnerships, said in a statement, "We recognize the news content about politics is different and we are working with publishers to develop the right approach."Last week, CNN reviewed the active Facebook ad campaigns of more than a dozen US and international news outlets popular on the social networking site.Only The New York Times and online video publisher NowThis News were running ads on Thursday, according to Facebook's "view ads" feature — a tool the company is testing in Ireland and Canada, and allows users to see what pages are running ads.CNN sent Facebook a selection of those ads to ask what the company would deem political."The principal architect behind the 9/11 attacks has something he wants to tell senators about President Trump's CIA pick," said the text of one ad, which linked to a The New York Times article.Facebook told CNN the ad "would be deemed political content as it references President Trump."This means the ad would include details about who paid for it and be included in the political ad archive.Another ad run by The New York Times included the following text: "Back in 1992, 'the idea that a thrilling sexual, openly gay and very butch woman would become a pop idol was seismic," and linked to an article headlined "K.D. Lang Doesn't Have to Indulge Your Constant Cravings."Facebook said ads about civil rights will be subject to its stricter rules but the company told CNN this particular ad "would not be deemed political or issue content as it focuses on the journey of an individual rather than a civil rights discussion."CNN also asked Facebook if the same ad was running in a state where there was a ballot initiative on civil rights would it then be considered an issue or political ad. The company did not provide a response.Facebook says it plans to hire up to 4,000 more people to review and verify political ads. Their role will likely include navigating the nuance of what is and isn't political.Antonio Garcia-Martinez, a former product manger on the Facebook ad team, said that he believes the company is hoping to get ahead of any potential regulation of ads on social media.He said he thought verifying ad-buyers was a good idea, but added "there's this law of Facebook outrage.""No matter which choice they make they're going to have a howling chorus of people complaining about it," Garcia-Martinez said. 5657

Election offices across the country are making preparations to ensure everything is ready for a smooth voting process. A crucial piece to make sure that happens is recruiting enough poll workers for Election Day."The majority of poll workers are over age 60, and so, often in some of those higher risk categories for complications for COVID-19. So in the primaries this year we saw a lot of challenges getting poll workers," said Ben Hovland, Chairman of the U.S. Election Assistance Commission. Hovland says, in years past, most poll workers have been retirees volunteering their entire day and doing an important civic duty at polling places.During this summer's primaries, as COVID-19 cases rose, cities and states nationwide had some difficulty retaining poll workers. So much so, that the U.S. Election Assistance Commission launched National Poll Worker Recruitment Day."We created a website Helpamericavote.gov. If you go there you can choose your county and jurisdiction in the drop down menu and it can get you to your local election official and you can sign up if you want. But again, we’re seeing a number of places that still need poll workers," said Hovland.In Madison, Wisconsin, more than 1,000 poll workers canceled their volunteer shift for the primary and an August election. But then, something extraordinary happened. The city had more people sign up to be poll workers than ever before."We heard from a lot of people who said, 'I’m signing up to work at the polls because my grandma usually does and my mom usually does and can’t right now because of COVID, so I want to fill that spot.' We had to stop taking applications, which we’ve never had to do before," said Madison's City Clerk, Maribel Witzel-Behl. Witzel-Behl says during the last three presidential elections they had 3,000 poll workers. Now, they have 6,000 signed up. Many are local college students or people who were given the day off by their employer in order to participate in the presidential election."Now, almost 4,000 of those 6,000 poll workers are first-time poll workers and so that’s a pretty amazing thing to think about," said Witzel-Behl. Witzel-Behl says extra workers will help them be "pandemic proof" on Election Day. Poll workers are instructed to follow strict health guidelines, which include not having a fever within the last few days or showing any symptoms of COVID-19.Now that so many are signed up, the City of Madison will be conducting 50 new poll worker virtual training sessions to get them ready for the big day. Officials hope this boost in volunteers gives a renewed and longstanding interest for civic engagement."We're glad that the poll workers who have been in place for decades and may have a greater risk for COVID-19 don't have to feel bad about staying home and sitting this one out. That there are plenty of people to fill in and they're able to stay safe because we want our whole community to be safe," said Witzel-Behl.The U.S. Election Assistance Commission says there are also other ways people can contribute to a smooth Election Day. This includes being prepared to vote, simply by ensuring you're at the correct polling place, bringing the proper identification and making sure your address information is updated."That means you're in the polling place less time. That means shorter lines behind you. It's good for you, it's good for poll workers and it's good for election officials," said Hovland.Hovland says always check with your local election office for the most accurate information and to sign up to be a poll worker. 3574

ESCONDIDO, Calif. (KGTV) - News of an arrest in connection to a fatal cyclist hit-and-run crash came as the victim's family mourned together on his favorite holiday. "Can't stop thinking about him and about that day," said Marc Engelhardt.Engelhardt calls the last week all-consuming and painful, since the moment he doubled back during a six-hour bike ride to see what was keeping his friends - only to discover the horrific aftermath. His friend Kevin Lentz, 36, a husband and new father, was struck and killed on an Escondido street, hit head-on by a dark sedan which promptly took off."Disbelief, surreal," said Engelhardt.RELATED: Friends mourn bicyclist killed in hit-and-run crashPolice say they discovered the heavily damaged car about a half mile away. On Thanksgiving, they announced the arrest of a suspect, 41-year-old Jamison Connor, on an unrelated parole warrant related to weapons, drugs and DUI charges."Certainly a sense of relief," said Engelhardt.Engelhardt says news of the arrest came as Lentz's family came together."Thanksgiving was his favorite holiday. He's a food guy. Yesterday was a special time for them ... They were trying to focus on how great Kevin was. Emotionally exhausting is probably the best way to put it, all these mixed feelings ... Very difficult. Obviously they are happy that the arrest happened," said Engelhardt.Police have not said how they linked Connor to the crash, only saying detectives 'developed information' he was behind the wheel.A Gofundme campaign has been set up to help the family with expenses. 1566

ESCONDIDO, Calif. (KGTV) - A series of unfortunate events may have led to an albino red-tailed boa constrictor named "Lemony Snicket" disappearing from a North County museum. Officials with the EcoVivarium children's museum in Escondido, California believe Lemony disappeared on April 29 during a tour of the museum's Arthropod Jungle. During the tour, staff took Lemony out of its cage to show guests, before returning it to its enclosure and locking the gate.Unfortunately, a security camera facing Lemony's enclosure was damaged that same day and did not capture what could have happened.Staff said they fear the snake may have been stolen. They said a man in his 20s left the tour group and never returned shortly before the snake disappeared."We are all heartbroken, and just want him safely returned, no questions asked," the museum said of Facebook. The snake was rescued four-and-a-half years ago in San Diego from an owner who had neglected it.Lemony is about 7-feet long, and yellow and orange, and has a scar on its face.Anyone with any information as to the snake's whereabouts is asked to call EcoVivarium at 760-975-9690.The situation is similar to another missing reptile case recently in North San Diego County."Bubbles" the monitor lizard slinked away from Mike's Pets in Spring Valley in March. Mike Estevez, of the store, said getting the word out was key in Bubbles' return."It really helped a lot," Estevez said. "We got a lot of feedback and concern from people coming in."A radio listener who heard about Bubbles ended up safely locating the missing lizard several days later. 1677

ESCONDIDO, Calif. (KGTV) -- Students at Classic Academy High School will return to school Tuesday without one of their own, who was tragically killed in a car accident over the weekend. Jonah Staebell died early Saturday morning when the truck he was riding in crashed. CHP officials say the accident happened at about 2:35 a.m. on Saturday on Summit Drive and Old Pasqual Road. Officers say seven teens were riding in a pick-up truck when the 18-year-old driver lost control and overturned. Five teens, including Staebell, were riding in the bed of the truck and all of them were ejected. Staebell died at the hospital. Staebell's principal, Dana Moen spoke to 10News Monday night. Moen remembered Jonah as a beloved student who did well in the classroom and in athletics. Moen says Staebell played football, lacrosse, and was a dancer. School officials tell 10News students officially go back to school on Tuesday and grief counselors will be on-site for as long as they're needed. According to Moen, the other teens involved in the accident were all treated at the hospital but have since been released. CHP says speed was a factor in the crash, but drugs or alcohol were not involved. According to the family's GoFundMe page, Jonah was the youngest of four siblings. If you'd like to donate to the GoFundMe, click here. 1331