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ENCINITAS, Calif. (KGTV) — Opening a new small business in the middle of this pandemic is a risky move, but San Diegans are doing it. Candles on Tap in downtown Encinitas is taking the chance."Today is a big, nerve-wracking, exciting day but we are opening to the public," CEO and co-founder Chantel Johnson said. She and CFO and co-founder Marcus Wandell are hopeful about their new venture. "The feature event is the scent bar where you pull up a chair and pour your own blend," said Wandell. Johnson added, "We are a custom scent bar so when people come in, they’re able to hand pour their own soy candles, diffusers, and fragrance sprays and they get to choose from over 90 scents." Wandell says some of his personal favorites in their shop include a scent called "old books" and they also have a "cannabis" smell.The two are well aware of what they’re getting into. "We're opening in the middle of a pandemic and it's a brick and mortar store so what could go wrong, right?" Wandell said jokingly.Yet, they say they see this time as the perfect opportunity. “There's pent up energy and demand to get out and do something as long as it’s safe so we're seizing on that need in the community for folks to find an experience to do with their loved ones and friends,” says Wandell.The pair are not alone. The U.S. Census reports almost 3.3 million business applications have been filed this year which is up 700,000 from this time last year. There were reportedly more than 1.6 million quarterly applications. In California alone, week 43 saw almost 9,000 applications which is a 25% increase from this time last year.“Some of our friends [say we’re] so brave. This is a bold move but everyone's really excited for us,” added Johnson.Candles on Tap is located at 687 S Coast Hwy 101 Unit 155 in Encinitas. It's open Tuesday through Friday from 11 a.m. to 8 p.m., Sunday from `12 p.m. to 5 p.m. and closed on Monday. 1923

Eta strengthened into a hurricane on Wednesday morning, about a day ahead of its scheduled landfall on the Florida Gulf Coast.Scripps station WFTS in Florida reports that Eta now has wind speeds of at least 74 mph, making it a Category 1 hurricane.After several days of uncertainty regarding the path of Eta, officials with the National Hurricane Center (NHC) now project that the storm will make landfall on the west coast of Florida.According to a 5 a.m. update from the NHC, Eta could make landfall with hurricane-force winds as early as Thursday afternoon. Several communities on the Gulf Coast of Florida have issued hurricane warnings ahead of Eta's arrival. The NHC says Floridians between Bonita Beach and the Suwanee River could experience tropical storm winds later this week.The NHC also says that many parts of Florida's west coast, including the Tampa Bay area, could see "life-threatening" storm surge.Eta has already killed dozens of people after heavy rains and winds triggered landslides in Honduras and Guatemala last week. The wildly unpredictable storm has been churning in the Gulf of Mexico for several days as spaghetti models showed a wide variance in its projected paths. 1204

ESCONDIDO (CNS) - Two children sparked a small fire in an Escondido church after finding a lighter in a classroom there, fire officials said.Escondido firefighters and police were dispatched just before 1 p.m. Sunday in response to a report of a possible structure fire somewhere near South Escondido Boulevard and West Seventh Avenue, Battalion Chief Mike Bertrand said. Officers arrived on scene first and discovered the blaze was inside the Iglesia Bautista Fundamental meeting house at 221 West Seventh Ave."Officers ensured that the building had been evacuated, as church services had just concluded, and confirmed that the fire was located in a second floor classroom," Bertrand said. "Escondido fire units arrived on scene and were able to contain the fire to the room of origin."Crews knocked down the flames in eights minutes, Bertrand said. Five engines and one water truck responded, and no firefighters or churchgoers were injured.A fire investigator responded to the scene and determined that two children started the blaze with a lighter they found in the classroom, Bertrand said. Fire officials said the incident is a reminder to ensure matches and lighters are stored safely and that all buildings have a fire evacuation plan. 1251

Events like food and wine tours have come to a halt across the country, prompting organizers to think outside the box. Some events have gone virtual while others are offering them "to go.""Tours just stopped, a hard stop around March 14. My first though was, which is crazy, is that it wasn't even me but what are my restaurants going to do because without them, there is no food tour," says Cristina McCarter, the owner of City Tasting Tours in Memphis, Tennessee.When the COVID-19 pandemic prompted shelter-in-place restrictions this spring, she made her business virtual, offering food delivery from local restaurants that were on her tasting tour. But when restaurants opened back up, she had to think of a new way to keep her business alive."I had to think of something else. So, I thought about, okay, maybe I could do a box and we can deliver some of the food items to people around town," says McCarter.That's when her friend, Lisa Brown, came in to help co-own and invest in their new business idea, City Tasting Box."We really just started to talk instantly about who are the vendors that we want to work with, who represents Memphis and we really just started to pull it off together. What is the experience we want it to be for the consumer?" says Lisa Brown.Brown and McCarter both wanted to create a product that not only showed off the best of Memphis but benefited local restaurants and food artisans. They've now launched two boxes.The first is the "Official Memphis Travel Box" and the second is the "Support Local Box." As for what's in the box? McCarter says, "There's Makeda's cookies in there and we always say you cannot visit Memphis and not have Makeda's cookies. That means you didn't do Memphis right if you didn't get your barbecue and your hot wings."Giving locals and the entire country a taste of town in a convenient "to go" box is a concept shared by others around the country who've had to shut down or adjust their business during the pandemic.At Seattle's Pike Place Market, organizers offer the Pike Box, which includes farmer's market produce delivered to your door without having to visit the market in person. Keeping safe, physical distances but still supporting local businesses, McCarter and Brown said the pandemic and their new business has taught them that they're stronger together, especially when showing off their Memphis pride."We want to push Memphis out to the whole nation and all of the good parts of what makes us who we are," says Brown.Already, the boxes are gaining traction.“It’s been going great. [We've had] really good response so far, mostly from out-of-towners,” McCarter said. “We've gotten a lot of messages from people saying, 'Oh this is such a great idea, we miss Memphis and didn't get a chance to come this year' or, 'We love Memphis and our daughter lives there.'"The two hope to expand their business later this year with specialty Christmas-themed boxes and food boxes featuring foods from other major cities, as well. 3001

Experts predict over billion worth of campaign political ads will be produced in 2020. So, what are the campaigns doing to influence your vote? THE EXPERTS To find out the tactics used by campaigns, we reached out to Sara Cutter, a Republican ad maker, and Julian Mulvey, a Democratic ad maker. SECRET #1: FONTPay attention to font. Mulvey says Democrats will use a lot of red lettering in commercials against President Donald Trump. That's because it instills some fear and catches your eye. "It's what I call a black, white and red ad. Which you see a lot in negative adverting. Those are sort of the primal colors and the first color you ever see in your life is red," Mulvey said. Mulvey pointed to an ad by the Lincoln Project as an example of red lettering. SECRET #2: VOICEPay attention to the voice. Sometimes, Cutter says, ad makers will use a female voice when they are worried a claim may be too over-the-top. "There can be more fear in a females voice without it seeming to be too much. There can also be more urgency in a female's voice," Cutter said. SECRET #3: JOURNALISTS Pay attention to journalists appearing in a campaign commercial. While journalists hate appearing in ads, Mulvey says they can't sue to get their face out of them. It's also become more popular in recent years as they test well in focus groups. "Local anchors are trusted individuals," Mulvey said, defending the tactic. SECRET #4: DISTORTED PHOTOSSometimes photos of candidates are altered. A recent ad by individuals trying to re-elect Senator David Perdue made Perdue's opponent's nose look bigger. 1604

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