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Facebook users in the United States who want to run certain ads on the platform will need to hand over the last four digits of their social security number and a picture of a government-issued ID.The social network now requires anyone who wants to run ads related to political campaigns, civil rights, immigration, guns, economy, and other issues, to prove they're in the United States. Part of the proof required is the last four digits of your Social Security number.The move is part of a series of initiatives by Facebook to increase transparency on the platform after a Russian government-linked troll group spent thousands of rubles?on Facebook ads targeting Americsans ahead of the 2016 presidential election.In addition to a Social Security number, users wishing to buy ads will need to provide a picture of a government-issued ID and a US mailing address. Once Facebook verifies the information submitted, the company will mail a code to the provided address to authorize the user's Facebook account to buy ads.Facebook declined to share what services it uses to verify Social Security numbers and other personal details. The company said it will delete the information after verification."This normally happens within six weeks," the company says on its website.Related: Ahead of US midterms, tech companies stumble in Irish abortion voteQualifying ads will include a "paid for by" tag and will be saved in a political ad archive. As recently as last month,Facebook said ads would also include the tag "Political Ad." This is no longer the case.The change, Facebook told CNN, is because advertisers that might not traditionally be considered "political" will also be subject to the new rules.It's not only ads advocating for or against a political candidate that qualify for the archive. Any ad mentioning a candidate will be subject to the new rules.In April, Facebook released a list of 20 "issues" -- including as abortion, education, guns, health, immigration, military and terrorism -- that apply to the new approval process.The last issue on Facebook's list is "values," which the company considers "issues that discuss the values used in determining societal standards, such as patriotism."The new rules mean many marketing campaigns will be subject to the new guidelines. For instance, Super Bowl ads that have in recent years taken on a more socially conscious tone. Some companies run sponsored digital versions of their ads on Facebook after they air on television.Related: Facebook's new rules for Pages are a big deal, but there are major questionsSome news publishers, which promote articles via Facebook ads, have taken issue with the rules.The News Media Alliance, a trade group that represents publishers including the Wall Street Journal and The New York Times, wrote to Facebook last Friday asking for an exemption from the rules.The group is concerned that the inclusion of news stories alongside partisan political ads conflates the two."Newsgathering and reporting about politics is not the same thing as advocacy or politics," the letter said.The News Media Alliance did not outline how Facebook should decide what qualifies as a news outlet.In response to the letter, Campbell Brown, Facebook's head of news partnerships, said in a statement, "We recognize the news content about politics is different and we are working with publishers to develop the right approach."Last week, CNN reviewed the active Facebook ad campaigns of more than a dozen US and international news outlets popular on the social networking site.Only The New York Times and online video publisher NowThis News were running ads on Thursday, according to Facebook's "view ads" feature — a tool the company is testing in Ireland and Canada, and allows users to see what pages are running ads.CNN sent Facebook a selection of those ads to ask what the company would deem political."The principal architect behind the 9/11 attacks has something he wants to tell senators about President Trump's CIA pick," said the text of one ad, which linked to a The New York Times article.Facebook told CNN the ad "would be deemed political content as it references President Trump."This means the ad would include details about who paid for it and be included in the political ad archive.Another ad run by The New York Times included the following text: "Back in 1992, 'the idea that a thrilling sexual, openly gay and very butch woman would become a pop idol was seismic," and linked to an article headlined "K.D. Lang Doesn't Have to Indulge Your Constant Cravings."Facebook said ads about civil rights will be subject to its stricter rules but the company told CNN this particular ad "would not be deemed political or issue content as it focuses on the journey of an individual rather than a civil rights discussion."CNN also asked Facebook if the same ad was running in a state where there was a ballot initiative on civil rights would it then be considered an issue or political ad. The company did not provide a response.Facebook says it plans to hire up to 4,000 more people to review and verify political ads. Their role will likely include navigating the nuance of what is and isn't political.Antonio Garcia-Martinez, a former product manger on the Facebook ad team, said that he believes the company is hoping to get ahead of any potential regulation of ads on social media.He said he thought verifying ad-buyers was a good idea, but added "there's this law of Facebook outrage.""No matter which choice they make they're going to have a howling chorus of people complaining about it," Garcia-Martinez said. 5657

ESCONDIDO, Calif. (KGTV) - Surveillance video shows a thief going shopping overnight at a trailer company in Escondido."It's heartbreaking," said Alea Barreto, manager at Norco Trailers.Barreto says on Saturday night, video shows a pickup truck parked outside their fence. Nearby, a man appears to be scoping things out. The next night, just before midnight, he's back. He retrieves something from the truck and uses it to cut a hole in the fence. Once that happens, he backs his truck through the hole and onto the property, before he begins hauling away trailers. On the video, a man in a hoodie is seen browsing the lot. He hitches a landscaping trailer, but before he can get it out, the trailer becomes detached. He attaches it and drives off."Every time I watch it, it's more painful," said Barreto.The pain is felt over and over. Not long after the truck is seen leaving, the truck is back and hauling away another trailer. Within a few hours, four trailers are stolen. Three of the thefts are caught on video. The total loss is about ,000. The company is insured, but a possible hike in insurance rates is not worth it. They've decided to eat the cost. The business is a family-owned shop. "Just trying to put food on the family table, and nope, someone else feels like they deserve it instead," said Barreto.The truck is believed to be a silver GMC or Chevy pickup. Anyone with information is asked to call Crimestoppers at 888-580-8477. 1457

Facebook announced Monday that it’s updating its hate speech policy to prohibit any content that denies or distorts the Holocaust.The company says it has already banned more than 250 white supremacist organizations and updated its policies to address militia groups and QAnon. They also took down 22.5 million pieces of hate speech from the platform in the second quarter of the year.Additionally, the company recently banned anti-Semitic stereotypes about the collective power of Jews that often depicts them running the world or its major institutions.Facebook says its decision to ban Holocaust denial content is supported by the well-documented rise in anti-Semitism globally and the alarming level of ignorance about what happened to Jews and other groups during World War II.A recent survey of adults 18 to 39 found that 63% of all respondents didn't know that around 6 million Jews were murdered and 36% thought that 2 million or fewer Jews were killed during the Holocaust.Because research shows Holocaust education a key component in combating anti-Semitism, Facebook says that starting later this year, it will also begin directing anyone to credible information off Facebook if they search for terms associated with the Holocaust or its denial on their platform.“For many years, we have worked with communities around the world to help us understand how hatred, including anti-Semitism, is expressed online,” wrote Facebook in a statement.The company added that the enforcement of its new policies cannot happen overnight.“There is a range of content that can violate these policies, and it will take some time to train our reviewers and systems on enforcement,” wrote the company. “We are grateful to many partners for their input and candor as we work to keep our platform safe.” 1800

ESCONDIDO, Calif. (KGTV) - The third fire in two weeks broke out Monday along San Pasqual Valley Road in Escondido.Firefighters had previously battled flames at the Rangeland and Pasqual fires east of the San Diego Zoo Safari Park.The third fire started west of the park.RELATED: Third fire in two weeks breaks out in San Pasqual?Valley / SR-78 closed near fire 379

ENSENADA, Mexico (KGTV) - The family of a man injured in an ATV accident in Mexico is seeking donations to help get him to a hospital in San Diego.Chad Carrico, who works for a pest control company in Seattle, was on a cruise from Seattle to Mexico when he got off for a day in Ensenada in Baja California on October 10. He and a few friends rented ATV’s but his mother, Theresa Carrico, said he hit something and lost control.“He flew over the handles and the ATV rolled on top of him and crushed him,” said Carrico.His liver was severely damaged. He also suffered a punctured lung and had internal bleeding. He underwent surgery at Velmar Hospital and was placed on life support. He also has to undergo daily kidney dialysis.His mother said, he does not have health insurance in the United States but his employer paid the first ,000 payment.On Monday, she said the hospital told them they owe another ,000.Making matters more pressing, on Monday night they learned he was going into septic shock and may also have contracted a dangerous fungus on his nose that could spread to his brain. Treatment for the fungus, they said, was not available at the hospital.The family has set up a GoFundMe campaign to accept donations. 1243

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