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Starbucks is teaming up with the Malala Fund. Barbie launched an "Inspiring Women" series. McDonald's flipped its golden arches to make a W.In 2018, brands are leaning into International Women's Day — and using it as an opportunity to broadcast their commitment to gender equality.Tunay Firat, partnership development specialist at UN Women said that over the past several months, companies have been asking her about ways to get involved. In previous years, she's often been the one to initiate contact."I would call it a societal shift," she said. "[Companies are] reaching out to me from all around the world."Something like this, she added "has never happened since the inception of UN Women," the United Nation's group dedicated to empowering women."Brands are always looking for opportunities to leverage events to shape their perceptions," said Tim Calkins, a marketing professor at Northwestern University's Kellogg School of Management."International Women's Day is a perfect opportunity for brands to talk about their commitment to empowerment."For some big companies, the event has become a focal point for major campaigns.This year, Mattel planned its "biggest global effort to date timed to International Women's Day," said Lisa McKnight, global general manager for Barbie, during an analyst event in February.Though Mattel is only offering three new Barbie dolls for purchase right away, it's planning to roll out another 14 "Shero" dolls — including ones based on Olympic snowboarding champion Chloe Kim and "Wonder Woman" director Patty Jenkins.The company is also inviting customers to tweet using the #MoreRoleModels to shout out women who inspire them.Procter & Gamble launched its big
SPOKANE, Wash. (AP) — Scientists removed 98 so-called “murder hornets” from a nest discovered near the Canadian border in Washington state over the weekend, including 13 that were captured live in a net.The state Department of Agriculture said Monday it suspects there might be more Asian giant hornet nests in Washington and will continue efforts to eradicate them.The agency says 85 Asian giant hornets were vacuumed into a special container when the first nest discovered on U.S. soil was eradicated on Saturday.The hornets were located in a tree, about 10 feet off the ground. To get to them, a team in protective suits set up scaffolding and stuffed dense foam padding into a crevice above and below the nest entrance before wrapping the tree with cellophane, leaving a single opening.That’s where the team inserted the vacuum hose and removed the hornets.When the hornets stopped coming out of the nest, the team pumped carbon dioxide into the tree to kill or anaesthetize any remaining hornets. They then sealed the tree with spray foam, wrapped it again with cellophane, and finally placed traps nearby to catch any potential survivors or hornets who may have been away during the operation and return to the tree.“The eradication went very smoothly, even though our original plan had to be adapted due to the fact that the nest was in a tree, rather than the ground,” managing entomologist Sven Spichiger said. “While this is certainly a morale boost, this is only the start of our work to hopefully prevent the Asian giant hornet from gaining a foothold in the Pacific Northwest.”In the coming week, officials intend to cut the tree down and open it to see how big the nest was. Entomologists also want to determine whether the nest had begun to produce new queens or not.While the hornets have been known to kill people in Asia, officials in the United States are primarily concerned they will destroy honeybee populations that are needed to pollinate crops.The hornets are the largest in the world and officials say a small group of them can kill an entire honeybee hive in a matter of hours. 2112

SPRING VALLEY, Calif. (KGTV) - A beloved monitor lizard that slinked away from an East County pet store has been found."Bubbles," a six-year-old black-throated monitor lizard, disappeared from Mike's Pets in Spring Valley on Sunday, according to the store's owner Mike Estevez.Security camera footage inside the store captured Bubbles slip away out a back door and the cage propped against the open entrance.RELATED: Beloved lizard missing from Spring Valley pet storeEstevez told 10News that Bubbles was found Thursday by a volunteer searcher from Los Angeles. The five-and-a-half foot, 35-pound lizard was hiding in brush near the pet store.The area had been searched at least 10 times, according to Estevez, but was likely sleeping, camouflaged in the brush, or climbed out of sight.Bubbles was a little dehydrated and hungry when found but was quickly fed, Estevez said.10News reporter Michael Chen visited Mike's Pets after news of Bubble's return:The lizard's time on the lam inspired a Twitter account dedicated to the lizard. 1096
Several companies have announced that they will temporarily suspend advertisements on Facebook, joining a movement that claims the social network has been "promoting hate, bigotry, racism, antisemitism and violence."Ben & Jerry's, Pataognia, The North Face, REI and Upwork have all announced that they are joining the #StopHateForProfit movement and suspending ad buys on Facebook platforms.#StopHateForProfit was launched earlier this month as a coalition between several civil rights groups, including the NAACP and the Anti-Defamation League (ADL). The group's website accuses Facebook of a lack of transparency and failing to police hate speech on its platform.Among the changes #StopHateForProfit proposes to Facebook are increased content monitoring and increased transparency regarding the reporting of hate speech and ad sales.Several large companies have joined since the movement launched last week.On Saturday, CNN reported that The North Face was the first major company to join the movement."We're in. We're Out @Facebook #StopHateForProfit," the company tweeted. They were followed quickly by outdoor retailer REI. 1140
Sen. Lindsey Graham flew to Arizona this week for a visit with his best friend John McCain that he thought might be his last.McCain, who is suffering from brain cancer, had been hospitalized two weeks ago for a stomach infection and was in very bad shape when Graham was with him."Last time I saw him, he'd just gotten out of surgery and was really worried about him," Graham told CNN in an interview Thursday. "He went through some pretty tough surgery in his weakened condition."But when Graham returned Monday, he said he was pleasantly surprised by the McCain he found."When I got there, [he had] gained weight, [he was] eating good. We watched our favorite western, 'The Man Who Shot Liberty Valence,'" the South Carolina Republican said, adding that McCain provided a running commentary that was "R rated," "but it was fun." 838
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