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The holiday season leads the mad dash to the end of the year for businesses, but this year’s dash may look entirely different because of the pandemic.“Especially the grassroots efforts, connecting with them face-to-face. Unfortunately, right now, we can’t do that. So, we need to be thinking about now, ‘How can we get in front of people more frequently?’” said Lacey Book, a business consultant specializing in helping small businesses succeed. “Essentially, we need to get in front of people and cut through the noise of everything else.”In these challenging times, she offered specific tips for navigating through December.Among her ideas:Make sure your business has a web presence that is easy to navigate. It's critical to reaching customers, who are now mostly shopping online.Reach out to repeat customers you’ve had over the months and years through email and social media.Create connections with other businesses by collaborating on marketing and see how you can help them. Being benevolent, she said, goes a long way.Discounts help as well“I think it would really be important to look at, ‘Where in my business can I offer maybe a discount or extend the opportunity for people to buy something at a lower price point?’” Book said. “Because people are also price shopping, where in the past, people were really able to find money for the things that they really wanted. But now, what they’re doing is spending money on what they actually need.”While these tips are aimed at helping businesses get through the pandemic, Lacey Book said it is likely some of the advice will be relevant beyond that, because our shopping habits and expectations may have changed for the long haul. 1694

The Miami Marlins announced Friday that they had hired Kim Ng as their new general manager, making Ng the first female GM in MLB history.According to ESPN, Ng is now the highest-ranking woman employed by any of the 30 MLB teams and is likely the first woman to hold the title of general manager for any major pro sports team — though other women, like former Oakland Raiders CEO Amy Trask and Los Angeles Lakers President Jeanie Buss have held executive roles with pro sports teams.Ng is also the second person of Asian descent to lead the baseball operations of an MLB team, following in the footsteps of Giants president of baseball operations Farhan Zaidi."This challenge is one I don't take lightly. When I got into this business, it seemed unlikely a woman would lead a Major League team, but I am dogged in the pursuit of my goals," Ng said in a statement. "My goal is now to bring championship baseball to Miami. I am both humbled and eager to continue building the winning culture our fans expect and deserve."Ng has worked in the MLB commissioner's office since 2011. Prior to that, she served as the assistant general manager of the Los Angeles Dodgers (2002-2011) and the New York Yankees (1998-2001). She also was a longtime staffer for the Chicago White Sox (1990-1996).During her years with the Yankees, Ng oversaw a roster that included shortstop Derek Jeter, who is now a part of the Marlins' ownership group. 1433

The moderators for the 2020 presidential and vice presidential debates have been announced.The Commission on Presidential Debates announced the moderators Wednesday morning for the events this fall.Chris Wallace, a host on Fox News, will moderate the first debate between President Donald Trump and former Vice President Joe Biden on September 29. It will be held at Case Western Reserve University in Cleveland, Ohio. This debate was originally scheduled to take place at the University of Notre Dame, however they withdrew citing coronavirus pandemic concerns.Vice President Mike Pence will debate Senator Kamala Harris, the democratic vice presidential candidate, on October 7 in a debate moderated by Susan Page, the Washington Bureau Chief at USA Today. The one and only vice presidential debate will be held at the University of Utah in Salt Lake City, Utah.Trump and Biden will face-off again on October 15, moderated by Steve Scully who is a political editor at C-SPAN, and on October 22 moderated by Kristen Welker, White House correspondent for NBC News.The October 15 event will be held in Miami, after the University of Michigan withdrew citing coronavirus pandemic concerns. This debate format will be more like a “town meeting,” according to the commission and agreed to by both parties. Questions will be asked of both candidates by citizens in South Florida.The last scheduled presidential debate is planned for Belmont University in Nashville.At this time, all four debates are scheduled for 90 minutes. With the exception of the October 15 debate, the other events will be formatted to have the moderator asking questions and allowing the candidates 2 minutes to respond.The segments and topics will be determined by the moderator and announced closer to the event date. 1796

The Human Rights Campaign on Sunday called for the Trump administration not to go forward with a rollback of protections for transgender people, following a report in The New York Times on a draft proposal."Setting a destructive precedent, the Trump-Pence administration intends to erase LGBTQ people from federal civil rights protections and eviscerate enforcement of non-discrimination laws," the group's president, Chad Griffin, said in a statement.HRC is among the nation's most prominent LGBTQ rights groups, and its statement Sunday called on Congress to pass legislation enshrining protections it says are at threat should the Trump administration go forward with the reported plan.The Times report said the Department of Health and Human Services is working to define sex under Title IX as solely male or female at birth, with no room for change. The proposal could formally be presented to the Justice Department by the end of the year, sources told the Times."Sex means a person's status as male or female based on immutable biological traits identifiable by or before birth," the proposal says, according to The Times. 1137

The National Transportation Safety Board released a report Wednesday stating that the pilots were likely at fault with the August 2019 plane crash involving former NASCAR driver Dale Earnhardt Jr. and his family in Tennessee.The report stated that the pilot's approaching the runway at Elizabethton Municipal Airport too fast and the flight crew's decision not to abort the landing was the likely cause of the crash.The plane then bounce landed, causing a landing gear to collapse, and the pilots losing control of the airplane."Contributing to the accident was the pilot's failure to deploy the speedbrakes during the initial touchdown, which may have prevented the runway excursion, and the pilot's attempt to go around after deployment of the thrust reversers," the report said.Earnhardt's wife and child were also onboard the plane when it crashed.The agency said the pilot and co-pilot were not injured, and the three passengers sustained minor injuries.You can read the full report below: NTSB Earnhardt Jr. Report by Sarah Dewberry on Scribd 1058

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