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Casper has mastered how to sell mattresses in a box online. Now the company will test its strength at the store.CEO Philip Krim said Casper will open 200 stores across the country in the next three years. The Wall Street Journal first reported the company's plans."It will give us a footprint to help educate consumers," he said in an interview.The announcement is a clear signal that Casper, an online startup that launched in 2014, believes a physical presence is still a crucial part of retail.Casper has recently rolled out 19 pop-up stores in markets like New York and San Francisco, and Krim said they are beating expectations, convincing the company to expand deeper."The presence of physical stores increases both offline as well as online sales," said Barbara Kahn, a marketing professor at Wharton.A permanent store footing will help Casper build loyalty with current customers, gain exposure among new shoppers, and increase impulse buys that can only come from browsing physical locations, she said.In addition, people usually want to try out mattresses and bedding before they make a final purchase, and stores will give Casper another way to appeal to them.The plan marks a new front for Casper, which broke into an industry controlled by brick-and-mortar retailers like Mattress Firm and Sleepy's.Casper distinguished itself by pricing the only mattress it sold at the time below its competitors, as well as offering free delivery and a 100-day trial period at home."Consumers have long gone into traditional mattress stores feeling uninformed and have been subject to ridiculous price points," said Bob Phibbs, CEO of the consultancy Retail Doctor.Casper offers just three varieties of mattresses, which gives it an advantage over rival mattress stores that offer a confusing array of soft, firm, foam, springy, and everything in between, Phibbs noted.Casper gained attention online with customers posting videos of themselves unboxing mattresses on social media, racking up 0 million in sales during its first full year.As it continued selling direct-to-consumer online, moving into bed frames, sheets, pillows, and dog mattresses, Casper partnered with retailers like Nordstrom, Target, and West Elm to increase distribution.Stores will help Casper stand out in a crowded mattress environment. Digital rivals such as Purple, Leesa, Tuft & Needle, and Yogabed have cropped up, while legacy retailers have taken a page from Casper, introducing delivery in a box."By opening stores, they are upping the ante to compete, and less well-funded competitors may be at a disadvantage," said Kahn.Amazon has also become a huge mattress player, increasing its sales in 2017 by 82% from the prior year, estimated research firm One Click Retail. Casper is only one of dozens of mattress brands Amazon sells.As Casper moves into brick-and-mortar territory, Mattress Firm is retrenching. Mattress Firm has closed 200 stores in 2018, according to Coresight Research, a retail think tank.Reuters reported this week that it was weighing a bankruptcy filing to close some of its 3,000 stores that were losing money.The company declined comment through a spokesperson.Casper is playing a different game than Mattress Firm, though.Online retailers like Casper and Warby Parker want stores to help it achieve scale advantages, while legacy retailers are trying to escape malls and invest in delivery and supply chains to survive online, said Jefferies analyst Randal Konik. 3489

Caesars Entertainment Corporation announced plans Wednesday to bring a non-gaming Caesars Palace resort to beach-front property along the coast of Puerto Los Cabos, Mexico. The 0 million luxury beachfront hotel will be developed by Grupo Questro. Caesars Entertainment will manage the property and receive a licensing and management fee. It is set to break ground in early 2019. The non-gaming luxury beachfront hotel will feature 500 rooms and suites, a 40,000-square foot convention center, a 25,000-square foot full-service spa, three fine dining restaurants, an array of amenities including an entertainment venue, pools, cabanas, fitness center, tennis courts and access to the two signature golf courses. The beach-front property will be situated in the Puerto Los Cabos Tourist Corridor and the San Jose del Cabo resort city on the southern tip of the Baja California peninsula.The announcement of the Puerto Los Cabos project follows last week’s announcement that Caesars Entertainment will manage two luxury hotels and a beach club at Meraas’ Dubai-based Bluewaters Island development. In late 2018, Bluewaters Island is expected to become home to Caesars Palace Bluewaters Dubai and Caesars Bluewaters Dubai -- both of which will represent Caesars Entertainment’s first non-gaming resorts. In addition to the projects in Puerto Los Cabos and Dubai, Caesars Entertainment has announced plans to build a meeting and conference center in Las Vegas and has broken ground on a new Harrah’s-branded casino in Northern California. 1559

CARLSBAD, Calif. (KGTV) — North County's new foodie destination is finally opening its doors for business.Carlsbad's Windmill Food Hall began taking orders during its soft opening this month, after its opening was pushed back from an expected summer debut.Diners will have their choice of several cuisines at the North County stop, from waffles to gourmet sliders to New England-style lobster rolls to Korean fried chicken.RELATED: Hot chicken to bao: Six new flavors move into Liberty Public MarketRestaurants include:Bing Haus - Asian-inspired dessert spot serving cult followed rolled ice cream such as Green Tea, Banana, and Black Sesame;Bread and Cheese Eatery - Gourmet made-from-scratch grilled cheese sandwiches stuffed with gourmet cheeses, meats, and specialty ingredients; will also be serving pineapple smoothies served inside fresh pineapples;Cross Street Chicken & Beer - Korean-style fried chicken with a popular brick & mortar on Convoy Street;(Not open yet) District 1 Pho - Vietnamese cuisine like Bánh mì sandwiches, Shaking Beef - Bò lúc l?c, and a variety of spring rolls;(Not open yet) Dough Balls - Wood-fired pizzas ranging from basic cheese or tomato basil to the meat-packed "porky" or "stinky" brussel sprouts and prosciutto — made in about 90 seconds;El Puerto Street Tacos - Burritos and tacos for breakfast or dinner and a variety of quesadilla, nacho, and seafood eats;Friend's House - Dumplings spot with hot or cold Bi Bim Bap, kim chi, Korean BBQ beef, and fish cakes; The Fry Fix - French fires in several variations like truffle, bacon, or house aioli, or loaded with steak, pesto, or poutine;Mesteeso Coffee - Variety of signature drinks like Cha Mate or Latte Mossa, and espressos, with an assortment of daily pastries and Brazilian eats;Notorious Sliders and Salads - Handcrafted burgers like the "Capone" with a fried egg and avocado mash or the "Notorious" with bacon and grilled onions;The Poke Stand - Poke rolls (burrito-style) from vegetarian to "Kalifornia" (with crab) to surf and turf with Korean short ribs;Lobster West - New England style staple foods such as Main lobster rolls made with sustainable ingredients;(Not open yet) RG's Sizzling Steer - BBQ concept from Murrieta known for delicious pulled pork, country fried steak, and tri-tip sandwiches and burgers;Thai Style Kitchen - Traditional Thai cuisine served from a traveling pop-up food stand.While plans for a speakeasy on the second floor have been scrapped, 2,000-square-feet of outdoor seating with games and picnic tables and a concept dubbed "The Library" are still planned.Carlsbad's food hall is North County San Diego's first food hall, joining other local stops like Little Italy Food Hall, Liberty Public Market, and soon, Park Commons in Sorrento Valley. Poway also has plans for its own food hall called Outpost.The 12,000-square-foot hall transforms the iconic windmill building, which was formerly a T.G.I.Fridays and prior to that, a Pea Soup Andersen’s location. 3001

CARMEL, Ind. — Hundreds of people from all different faiths gathered at a Carmel synagogue to show their love for the Jewish community after someone left hateful anti-Semitic graffiti on one of their buildings. The ground was burned and swastikas and iron crosses were painted on a shed and garbage bins at Congregation Shaarey Tefilla on Saturday. RELATED: Anti-Semitic graffiti found at Carmel synagogueRabbi Benjamin Sendrow says the graffiti may have been left to evoke fear, but as Monday night's gathering showed, it's had the opposite effect on their community. "(It) triggered an outpouring of love and support that wipes away their action better than bleach and fresh paint," Sendrow said. "All they have done is awaken the sleeping giant of love and acceptance and mutual respect."But in the midst of love, those hateful messages also serve as a reminder that Indiana is one of only five states that doesn't have a hate crime law — something Indiana Gov. Eric Holcomb and several other lawmakers vowed to fix in the upcoming legislative session. Lindsey Mintz, Executive Director of the Indianapolis Jewish Community Relations Council, says passing that law is more important now than ever, to "send a message.""The state of Indiana from policy leaders on down will not stand for acts of hate based on bias," Mintz said.Synagogue leadership says the graffiti will not be cleaned off right away so it can be preserved as evidence as Carmel police continue to investigate and follow all leads to find out who is responsible.   1602

Businesses may be reopening, but they're still struggling to pay their rent.About 40% of major retailers didn't pay their rent in May, according to numbers from data firm Datex Property Solutions.Some companies are warning they won't be able to pay rent for months. Starbucks for example is asking for landlords to adjust lease terms and rent for at least 12 months.It's an even worse situation for some small businesses.“I would think landlords ordinarily are not that sympathetic, right, because they can get somebody else to pay the bill,” said Jack Strauss, an economics expert and professor at the University of Denver. “In this case, a landlord is foolish to ignore the struggling small business.”Strauss says it will be difficult for landlords to find a new tenant quickly, so they have an incentive to delay or partially reduce rent.Businesses in malls are getting hit especially hard. The country's latest mall owner recently sued Gap over three months of unpaid rent.“Being sued kind of makes sense by the landlord to take a heavy hand, but at the same time, it doesn't make sense because they're going to have a lot of, they're potentially going to have a lot of empty spaces,” said Strauss.Punchbowl Social, a national restaurant and entertainment spot just closed one location in the Denver area and one in the Chicago area, acknowledging that landlords are trying to ensure the success of their business.But the CEO says, "landlords cannot expect to maintain status quo economic terms that were negotiated in pre-pandemic times."Strauss agrees with that. He thinks landlords should provide one-year temporary rent reductions to businesses, just like many workers are taking pay reductions right now.He says after a year, the landlords and businesses can renegotiate their rent. 1799