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McDonald's is celebrating International Women's Day with a big, gleaming, W."For the first time in our brand history, we flipped our iconic arches," said McDonald's Chief Diversity Officer Wendy Lewis.The giant arches have been physically flipped at just one California restaurant. On Thursday, International Women's Day, upside-down arches will replace rightside-up arches across McDonald's digital channels.Lewis said McDonald's is flipping its logo "in honor of the extraordinary accomplishments of women everywhere."The restaurant chain will also mark the occasion at another 100 US locations, where McDonald's employees will wear special hats and shirts.Related: McDonald's is taking cheeseburgers out of the Happy MealIn recent years, companies have started using International Women's Day to broadcast their views on gender equality."International Women's day is a perfect opportunity for brands to talk about their commitment to empowerment," said Tim Calkins, a marketing professor at Northwestern University's Kellogg School of Management."It's a perfect venue to get out there and enhance your brand perception," he said.In a statement, McDonald's said that 6 out of 10 managers of US restaurants are women."We have a long history of supporting women in the workplace," the company added.Related: McDonald's is going greenBrands may also be eager to replicate the success of others, Calkins said."When companies see high-profile campaigns that get some traction and get some discussion, they are very quick to jump on the bandwagon."One example of a particularly successful campaign is the "Fearless Girl," sculpture, which was installed across the "Charging Bull," in New York City by State Street ahead of International Women's Day last year.The statue was designed by the financial services company and the advertising firm McCann to call attention to State Street's efforts to improve gender diversity on corporate boards. But it soon took on a life of its own.The-CNN-Wire? & ? 2018 Cable News Network, Inc., a Time Warner Company. All rights reserved. 2080
Meghan Markle's father, Thomas Markle, told American publication TMZ on Monday that he will not attend his daughter's wedding to Prince Harry.According to the TMZ report, Markle decided not to walk his daughter down the aisle on Saturday, after it was revealed he worked with a picture agency to stage some pictures of him preparing himself for the wedding.Thomas Markle said he now thought the pictures were "stupid and hammy," according to the TMZ report. He said he made the decision to skip the wedding so he wouldn't embarrass the royal family or his daughter. 573
Microsoft and LinkedIn are working together to provide digital skills for 25 million people this year to get people back to work.The COVID-19 pandemic brought with it massive health, economic and unemployment crisis. It's a big job to get people a job, and Microsoft and LinkedIn are tackling it head-on.Naria Santa Lucia is Senior Director at Microsoft Philanthropies. She's helping to provide people with the skills they need to work in a digital economy."It's those individuals that are able to promote those skills that are in the best position now to receive a job and gain employment but also to recover faster in the aftermath of the COVID crisis," Santa Lucia said.To reach those 25 million people, Microsoft and LinkedIn have identified the skills employers are seeking now and in the future. Santa Lucia's job involves getting people the content they need, helping them obtain low-cost certifications and then making connections to employment."Once you have a skill, it's really important to signal and show you're learning to employers that are looking to hire," she said. "A really critical piece is making that move into finding a job."The program also teaches people how to work online, how to successfully communicate and how to work as the team. It's open to anybody.Microsoft and LinkedIn have identified 10 in-demand job fields: software developer, sales development rep, project manager, customer service specialist, digital marketer, IT support, network administrator, data analyst, financial analyst and graphic designer. The companies have curated "learning paths" or courses for all 10 job fields.To take a course, click here."Once that learning path is completed, it automatically goes on to your LinkedIn profile showing you've completed that certification, and then employers can see that," Santa Lucia said.Microsoft is also giving away million in grants to non-profits that help people who live in underserved and underrepresented communities. million of those grants will go to 50 organizations that serve communities of color."It's women, it's people of color, younger people right out of college — we want to make sure they have the support to take advantage of the content and some of the other programs that they have available so they can get a job," Santa Lucia said.Among the organizations working with Microsoft is the Public Library Association. Ramiro Salazar, the former president of the organization and the director of the San Antonio Public Library, says the grant could help libraries further serve the public."(The funds could be used) to provide equipment and connectivity to a service provider — WiFi nodes, for example — to offer WiFi within the library," Salazar said. "It's possible the rural library may work with another local entity to accomplish that."Many people across the country depend on the services that libraries provide — services that disappeared when COVID-19 sent the country into lockdown. Without access to a public library, many immediately lost their most reliable source of internet access."It emphasized the importance of public libraries, especially what Congress has recognized as the digital divide," Salazar said. "There's a more serious conversation going on about connectivity. Access to the internet should be like any other activity — like water and gas and electricity."The Public Library Association is doing research now on which areas need the most help. With the new partnership, they're hoping to get more resources up and running by early fall and into 2021."There is a lot of challenge right now that we face, but there's also a ton of opportunity," Santa Lucia said. "So if we can do this right and make sure we focus on the skills that are in demand and help people learn those skills and get a foothold in a positive step, we can have an inclusive economic recovery that's different than what we've had before.", 3918
Many of them had known each other for years. That's no surprise in a small town like Sutherland Springs, Texas, where lives intersect daily on the street, at school and in the church.Twenty-six of those lives ended Sunday when Devin Kelley walked into the First Baptist Church of Sutherland Springs with an assault rifle.Law enforcement has not released the identities of any of the people killed, but family members have come forward with details and photos of their slain loved ones.Here's what we know so far about the people who died: 546
MARTIN COUNTY, Florida — The Martin County Sheriff's Office said a 28-year-old man faces poaching charges after deputies said he was caught with two gopher tortoises at a state park.Deputies responded Sunday evening to Seabranch Preserve State Park and found the suspect, identified as Robert Lane, on the ground.The sheriff's office said Lane pulled two endangered tortoises from their hole and was on the ground searching for others.Lane was in possession of a male and a female gopher tortoise when deputies caught him.They said he admitted to deputies that he pulled both of the tortoises from their hole and was going to take them home where he had planned to eat them.Gopher tortoises are a threatened species and federally protected.The case was turned over to the Florida Fish and Wildlife Conservation Commission. Lane faces charges related to poaching on state property.Deputies said they found the hole where Lane pulled the tortoises from and returned both reptiles to the location. 1043