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This is a fight about their constitutional right to vote being denied. Learn more about how you can help at https://t.co/ASKCSX9b9l. @morethanavote https://t.co/LtGBRwo8LQ— LeBron James (@KingJames) July 24, 2020 229

'Tis the season for spicy lattes, fast food turkey sandwiches and pumpkin-flavored everything.If you're a fan, you'd better act fast: They won't be around for long.That's by design. Seasonal items are an important marketing tool for the food industry, according to Alexander Chernev, a professor of marketing at Northwestern University's Kellogg School of Management.Limited releases almost give consumers a Pavlovian response. For example, when the weather turns colder, Starbucks customers habitually get excited about Pumpkin Spice Lattes. In November, customers come in to check out the new holiday cups."When you have these exclusive products, which exist for a short period of time, it gives people a reason to come to the store," Chernev explained.It's not just Starbucks that comes out with seasonal specials: Dunkin' Donuts announced a whole slew of pumpkin-flavored treats in August. McDonald's is getting ready for winter with the McRib. As the holiday season gets into full swing, we'll be sure to see Santa on Coca Cola bottles, turkey sandwiches from Subway and more. In the spring, it'll be Girl Scout cookie time.Related: The McRib is back at McDonald's For fast food chains in particular, which rely on familiarity, holiday items can offer consumers some variety."You need consistency because that's the brand mantra," said Chernev. "But no matter how much you like something, consuming something different ... increases the enjoyment of what you consumed before."Chernev says it's a neat marketing ploy: Although a specialty item may be exciting on its own, it can also remind consumers how much they like the basics.Seasonal offerings can also give brands a chance to test a new product. When Starbucks announced the return of the Pumpkin Spice Latte this year, it also unveiled the Teavana Pumpkin Spice Chai Tea Latte.And Chernev pointed out that seasonal menu items mean brands have something new to talk about every quarter.Starbucks says that's part of the rationale behind its seasonal drinks"We strive to provide our customers with unique, seasonal offerings to celebrate each season, and customer response has been extremely positive to that," a company spokesman said.Related: Hey, latte fans: Maple is having a moment this fallThere are some basic supply-and-demand economics behind limited-time releases too: Scarcity can build hype."It's a way to create excitement for the menu," said R.J. Hottovy, a consumer strategist for Morningstar.Items that might be popular for a few months probably wouldn't generate enough year-round demand.For example, when the McRib debuted in 1981, it was a dud. McDonald's pulled it from its menu four years later. Though it never achieved nationwide success, there were parts of the country where the McRib generated a solid enough fan base to bring it back every now and then."There's a lot of mystery around why the McRib comes and goes, but to be honest it's a local option based on consumer demand," a McDonald's spokesman said.The McRib works very well in the Midwest, but doesn't necessarily work as well in the coastal areas, Hottovy noted. That's why it makes sense to restrict the amount of McRibs that go on sale.Hottovy explained that sales typically rise for a short time when companies unveil seasonal items. But after a few weeks, that demand drops off after the core fans of the limited time product are satisfied.So enjoy your Pumpkin Spice Latte while it lasts. And let's be honest, you probably wouldn't want one in April.The-CNN-Wire 3526

Three freshmen on the UCLA men's basketball team accused of shoplifting in the Chinese city of Hangzhou could be months away from returning home while the legal process in their case plays out.ESPN, citing a source with firsthand knowledge, reported Wednesday that LiAngelo Ball, Cody Riley and Jalen Hill were released on bail after being questioned about stealing sunglasses from a Louis Vuitton store near the team hotel. ESPN's Los Angeles-based reporter Arash Markazi is covering the team from China.Chinese officials wouldn't confirm the ESPN report that Ball, Riley and Hill were arrested. Hua Chunying, a spokeswoman for China's Foreign Ministry, said the case had been reported to US authorities. 713

Trader Joe's has issued a recall alert for possible listeria and/or salmonella concerns in certain salads sold by the grocery store.According to traderjoes.com, the store's Mexicali inspired salad, its BBQ flavored chicken salad, and its field fresh chopped salad with grilled chicken breast may contain corn that's contaminated.The states affected are Colorado, Idaho, Louisiana, Oklahoma, Oregon, Tennessee, Texas and Washington.No illnesses have been confirmed to this date.The store says the potentially affected products have since been removed from store shelves.If you purchased any of these products, do not eat them.For more information or further questions, call Trader Joe's Customer Relations at (626) 599-3817.  752

There's a new concept to contraception, and you may start seeing more advertising for it soon.It's an app, and the U.S. Food and Drug Administration (FDA) just gave it the green light to start marketing.Natural Cycles claims to help prevent pregnancy by allowing women to track the days they are most fertile. It uses a woman's monthly cycle information and their body temperature, which users input daily.The app provides a calendar of green and red days. Green days indicate you're not fertile, while red days suggest you are.The app claims its’s 93 percent effective if used correctly. That estimate may be high though.Planned Parenthood, in general, claims fertility awareness is only between 76 and 88 percent effective.Regardless, the app does nothing to prevent sexually transmitted diseases.   The president of Advocates for Youth, a national organization that promotes young people’s rights to sexual health information, says there are some concerns surrounding the app.“Especially for many younger women, their cycle isn’t exactly regular, so if you've got an irregular cycle or you really don’t understand the implications of using fertility awareness, it’s a tough method to use,” explains Deb Hauser. “It’s not by any means foolproof.”The Natural Cycles app costs for a year or a month.The free trial offer isn't really going to help you, because it takes a few months for the app to get to know your body. 1445