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Experts predict over billion worth of campaign political ads will be produced in 2020. So, what are the campaigns doing to influence your vote? THE EXPERTS To find out the tactics used by campaigns, we reached out to Sara Cutter, a Republican ad maker, and Julian Mulvey, a Democratic ad maker. SECRET #1: FONTPay attention to font. Mulvey says Democrats will use a lot of red lettering in commercials against President Donald Trump. That's because it instills some fear and catches your eye. "It's what I call a black, white and red ad. Which you see a lot in negative adverting. Those are sort of the primal colors and the first color you ever see in your life is red," Mulvey said. Mulvey pointed to an ad by the Lincoln Project as an example of red lettering. SECRET #2: VOICEPay attention to the voice. Sometimes, Cutter says, ad makers will use a female voice when they are worried a claim may be too over-the-top. "There can be more fear in a females voice without it seeming to be too much. There can also be more urgency in a female's voice," Cutter said. SECRET #3: JOURNALISTS Pay attention to journalists appearing in a campaign commercial. While journalists hate appearing in ads, Mulvey says they can't sue to get their face out of them. It's also become more popular in recent years as they test well in focus groups. "Local anchors are trusted individuals," Mulvey said, defending the tactic. SECRET #4: DISTORTED PHOTOSSometimes photos of candidates are altered. A recent ad by individuals trying to re-elect Senator David Perdue made Perdue's opponent's nose look bigger. 1604

ENCINITAS, Calif. (KGTV) -- Encinitas lifeguards are investigating after a Panga Boat washed ashore Friday afternoon.According to lifeguards, the 20-foot boat washed ashore around 4 p.m. on the 300 block of El Portal Street and about 11 people ran from the vessel.Lifeguards say they don’t believe anyone was injured or needed medical attention.Border Patrol, Homeland Security, and the Sheriff’s Department were all notified about the incident. Multiple agents have responded and are combing the area. 510

ESCONDIDO, Calif. (CNS) - Nearly three-dozen cats were taken in by the San Diego Humane Society after they were left behind inside a condominium in Escondido last month, the agency announced Wednesday.The property manager of a condominium complex in the 1000 block of East Washington Avenue called the group on Oct. 22 to report that one of the condo's tenants had abandoned the cats after being evicted, according to the SDHS.Officers from the SDHS' law enforcement division responded to the home and found 31 cats living in "unsanitary conditions" inside the unit, SDHS spokeswoman Nina Thompson said.The cats were taken to SDHS campuses in Escondido and Oceanside for extensive medical exams, Thompson said. One cat had to be euthanized and a majority of the cats were found to be suffering from numerous medical conditions, including upper respiratory infections, diarrhea, ear infections and heart murmurs.The remaining 30 cats underwent more than three weeks of intensive medical care and were in the process of being transferred to SDHS' rescue partner Love Your Feral Felines for recovery, Thompson said.The Humane Society encourages the public to report animal emergencies, cruelty or neglect by calling 619-299-7012. 1234

Employers may refuse to hire someone whose hair is in dreadlocks, a court of appeals has decided.The Equal Employment Opportunity Commission filed the civil rights suit against Catastrophe Management Services after it told a woman it would not bring her on board with dreadlocks and terminated a job offer.Reports indicate a human resources manager with the company told the candidate during a hiring meeting dreadlocks "tend to get messy." The EEOC?claimed it was a violation of the Civil Rights Act of 1964's Title VII, arguing dreadlocks are a "racial characteristic," according to NBC News.The 11th U.S. Circuit Court of Appeals ruled that the company in this lawsuit has a "race-neutral grooming policy" and was not discriminatory, and dreadlocks are not a cultural practice, NBC News reported. 817

FALLBROOK, Calif. (KGTV) - An employee at St. Peter the Apostle Catholic Parish in Fallbrook has been suspended after allegations of sexually inappropriate dating app chats were revealed in a video released by a vigilante group that conducts stings to catch suspected predators. 10News is not revealing the name of the employee because he has not been charged with a crime.A spokesperson for the Roman Catholic Diocese of San Diego confirmed the employee's suspension, telling 10News the church pastor called the San Diego County Sheriff's Department to report the employee after seeing the video posted on social media Saturday morning.The video was captured Nov. 21 by a group calling itself the "CC Unit" -- "CC" stands for "Creep Catching." The group has posted more than 60 videos over the past year, including one that led to the court martial of a Camp Pendleton Marine.In an interview with 10News, the group's leader, who asked to be identified as "Ghost," said they create profiles on dating sites. When someone reaches out, the CC Unit decoy claims to be a minor. In this particular case, Ghost claimed to be 14. Ghost said the conversation turned sexual, with the employee asking for nude pictures and eventually a meet-up. When he arrived for the meeting at a grocery store, instead of a 14-year-old boy, he was confronted by several men who were recording on their phones. The video stretches for several minutes as the employee tries to evade the CC Unit. "He was denying we had his pictures, we had his chat logs," Ghost said. "I was like 'OK, if you're so afraid, if you don't know what's going on, why don't you call the police because that's what any normal human being would do?'"Ghost admits that law enforcement does not approve of his actions. Criminal defense attorney Guadalupe Valencia told 10News that vigilante groups make the job of law enforcement harder and can jeopardize criminal investigations and prosecutions. "They can cause this person to maybe go free of prosecution because they mishandled the situation. That's a really big danger," said Valencia. Valencia said the CC Unit members could be opening up themselves to criminal charges or civil liability.Despite the criticism, Ghost said he stands by his actions. "They say it makes it harder for them, but I haven't seen them do as much work as I have done over the past year. I think the slaps on the wrist they (sexual predators) get right now is nothing compared to the embarrassment they go through when I expose them," said Ghost. 2532

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