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LONGMONT, Colo. -- Rosemary Bieker is the owner of a boutique store called Ivy Rose.“Ivy Rose has been in business a little over three years, and it’s a boutique full on on-trend clothing for women of all generations,” Bieker said.Bieker was inspired to start her own boutique after helping people look their best as a personal shopper for 15 years.“The store is a culmination of everything I’ve done in my career.”However, owning a small business is a fairly new endeavor for Bieker. So when the pandemic hit, it hit hard.“Business is down 50% from last year, so that in itself is a financial challenge,” Bieker said.Even with gloves, hand sanitizer and social distancing rules to stay safe, the truth is, fewer people are out shopping. Bieker says she had to learn how to do business virtually. The first step was upping her social media game.“I think I worked harder from March 17, when we were closed, until we reopened, than I ever have in the history of my store. Because you’re learning – like I didn’t know how to make a video, let alone a video of myself."After improving her social media, she knew she had to dig a little deeper to keep customers engaged. However, she didn’t want to go the e-commerce route – selling clothes through a website.“My passion is working with people and helping them one-on-one and wardrobing them and getting the feedback from them," Bieker said. "And e-commerce you basically put things in boxes, you ship them out.”Bieker doesn’t stand alone. Director of Denver Metro Small Business Development Center China Califf says most small businesses in retail thrive on the one-on-one connection with customers. That’s what sets them apart.“Maybe they didn’t have a product line that transitioned well to e-commerce but I’ve seen a lot of businesses that have been like ‘OK, now I have to enter into that space so I’m going to create something that’s aligned with what I already sell in my business and we’ll start with that,'” Califf said.Califf says the small business development center has received request after request of businesses seeking support to move business online. The center offers free consulting from industry experts and provides training courses.At Ivy Rose, Bieker found her own creative online solution. She calls it virtual shopping.“I schedule an appointment through Zoom," Bieker said. "And then what I do is I tour the store with the person just like if you were walking through the store yourself. So I go from rack to rack to rack. And that sounds overwhelming, but really it isn’t, especially if you’re interacting with the person.”Then Bieker rings up the purchase and can get it to the customer through shipping, curbside pickup or delivery if it’s local. Califf says the challenging growth small businesses have faced this year will help them in the future when competing with large companies that sell their products online.“It’s here to stay probably because when you think about diversifying your products and your sales channels, this is a good way to do it," Califf said. "And it’s an unfortunate time for people to be forced into that, but some of it will be lasting.”Bieker says her system has attracted new customers from out of state and she’s confident virtual shopping will continue even after the pandemic.“It’s fun. I enjoy it. It’s not that much different than someone being in the store.” 3377

LOS ANGELES (AP) — Firefighters struggled Friday to contain a big Southern California wildfire amid shifting winds, forcing authorities to expand evacuations as forecasters extended fire weather warnings into the weekend.The blaze dubbed the Maria Fire erupted late Thursday northwest of Los Angeles during what had been expected to be the tail end of a siege of Santa Ana winds that fanned destructively across the region, but a tug-of-war developed between those offshore gusts and the return of some onshore flow from the ocean."It has been an uphill battle ever since," Ventura County Fire Chief Mark Lorenzen told a midday news conference. "We are finding that the winds are starting to change and that presents its own challenges all by itself."Wind shifts expose new areas of fuel to the fire, bringing "a pretty significant firefight," he said.MAP: CALIFORNIA WILDFIRES 886

LONDON (AP) — A half-million people in the English city of Liverpool will be regularly tested for COVID-19 in Britain's first citywide trial of widespread, rapid testing that the government hopes will be a new weapon in combatting the pandemic.In a statement Tuesday, the government said that testing would begin later this week at sites throughout the city using various technologies, including new methods that can provide results in an hour or less.Everyone who lives or works in the city in northwestern England will be offered the test, regardless of whether they have symptoms.Through a partnership between Liverpool City Council, NHS Test, and Trace and Ministry of Defence, the government would provide the tests.The government said approximately 2,000 military personnel on Thursday would help plan the logistics and deliver tests."Anyone who tests positive, using either a lateral flow test or an existing swab test, must self-isolate along with their household immediately, and their contacts will be traced," officials stated in the press release.The government said anyone who tests – and contacts required to self-isolate – will be entitled to the ￡500 Test and Trace Support Payment.On Monday, 18,950 new confirmed cases of coronavirus were recorded in the UK, the BBC reported. 1301

LOS ANGELES (AP) — California hospitals are battling to find beds to house patients amid fears that the exploding coronavirus infection rate will exhaust resources and health care workers. Nearly 17,000 people were hospitalized with confirmed or suspected COVID-19 infections — more than double the previous peak reached in July. One state model estimates that number could reach 75,000 by mid-January. Hospitals around the state are putting patients where they can to free up ICU beds, including using tents for emergency room overflows. Top government infectious-disease expert Dr. Anthony Fauci says some areas of California are “just right at that cusp of getting overrun.” 685

LOS ANGELES (CNS) - A large ``Trump'' sign erected overnight on a hillside near the San Diego (405) Freeway in the Sepulveda Pass was taken down by authorities today.The sign -- consisting of white capital letters similar to the `Hollywood'' sign -- was taken down by Caltrans workers by about 9 a.m.It was not known who put the sign in place. Neither the Los Angeles Police Department nor the California Highway Patrol had any information about the sign when reached by City News Service. Freeway traffic was not affected. Lauren Wonder, chief public information officer for Caltrans, told the Los Angeles Times that the sign was on private property.For that reason, Wonder said, Caltrans workers ``laid it down so it wasn't a visual distraction'' but did not completely remove the sign, which was noticed at about 7 a.m.``This was a life and safety issue because there were concerns about distracted driving,'' Wonder said. 933