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Chick-fil-A thinks the future of fast food isn't in the restaurant; it's in your living room.Last week, the company opened up two prototype restaurants devoted exclusively to fulfilling delivery and catering orders. Over the summer, the company started testing out a meal kit service.Chick-fil-A believes people think about food the way they think about shopping: Why go to a store when you can order online? To stay ahead of that trend, Chick-fil-A is getting creative about how to reach people at home, work and parties — and it's miles ahead of the competition."Our mission is to be convenient," said Luke Pipkin, who works on innovation within the company's Beyond the Restaurant team, which is dedicated to exploring off-premise opportunities like delivery, catering and meal kits.The new restaurants don't have dining rooms, so the locations have larger kitchens. They're also cash-free: Customers have to use DoorDash or a credit or debit card. Chick-fil-A encourages customers to order directly from its mobile app. And Chick-fil-A put the locations by highways and major roads in Nashville and Louisville to facilitate deliveries.That makes the test locations "pretty differentiated from our regular restaurants," Pipkin said.Chick-fil-A isn't alone: All fast food companies are trying to figure out ways to reach people at home and get more customers to use their apps.Nearly two-thirds of consumers say that more fast food restaurants should offer delivery and takeout options, according to research company Mintel. And 46% said that they'd be more inclined to pick up an order from a restaurant if there was a dedicated pick-up area.Mintel also found that in the three months ending in September, 27% of people surveyed said they ordered delivery directly from a restaurant online or through an app, and 13% said they ordered delivery from a third party.The "off-premise business is really booming within the food service sector," said Amanda Topper, associate director of foodservice research at Mintel.Chick-fil-A is well ahead of the curve. While the chicken chain is going cashless and opening restaurants without dining rooms, competitors are working on streamlining their digital pickup areas and using promotions to raise awareness for their apps."They've seemed to be deploying a number of innovations ahead of the industry," said Melissa Wilson, a principal with the food service consulting company Technomic.Plus, catering is an important part of the restaurant's business. About "14% of Chick-fil-A customers try Chick-fil-a for the first time through catering," said Pipkin.Overall, Chick-fil-A's methods are working.The chain has grown "exponentially" in recent years, said Wilson. Chick-fil-A is a private company, so its sales figures aren't public, but Technomic's research found that Chick-fil-A generated billion in sales in 2017. Three years before that figure was about .8 billion, Wilson said."They test things very carefully," she added. "They are very thoughtful."Customers love Chick-fil-A. In a sector where customers tend to be brand-agnostic, "they benefit from having a really strong brand loyalty," said Topper.That may be why the brand is comfortable testing out creative concepts, she said. Customers are likely to stick with Chick-fil-A even if the meal kits or new locations are a flop.The company is moving slowly, for now. Meal kits are being offered for just a few months in Atlanta. Once the test ends, in mid-November, Chick-fil-A will decide if and how to move forward.The company plans to open more catering- and delivery-only restaurants next year, Pipkin said.If Chick-fil-A is successful, other companies may follow its lead, Topper said. "When one operator ... makes that move, others follow." 3792
CHULA VISTA, Calif. (KGTV) - A woman narrowly avoided being hit by a falling tree branch on a busy Chula Vista street Wednesday. A large branch fell from the eucalyptus tree along Telegraph Canyon Road about 3 p.m., crashing through the passenger side window of a woman’s car. Had a passenger been in the seat, the person would have been impaled, crews on the scene estimated. The woman pulled into the bike lane to assess the damage. She was able to walk independently but paramedics took her to the hospital for an assessment. No other cars were damaged, officials said. A neighbor told 10News they have seen other branches fall from the same tree. No one has been injured by the other incidents. 706
CHULA VISTA, Calif. (KGTV) - A woman narrowly avoided being hit by a falling tree branch on a busy Chula Vista street Wednesday. A large branch fell from the eucalyptus tree along Telegraph Canyon Road about 3 p.m., crashing through the passenger side window of a woman’s car. Had a passenger been in the seat, the person would have been impaled, crews on the scene estimated. The woman pulled into the bike lane to assess the damage. She was able to walk independently but paramedics took her to the hospital for an assessment. No other cars were damaged, officials said. A neighbor told 10News they have seen other branches fall from the same tree. No one has been injured by the other incidents. 706
CHULA VISTA (KGTV) - After a series of fires, Chula Vista Police have begun the process of clearing people out of the Otay Mesa River Valley. Tuesday morning, members of the CVPD Homeless Outreach Team handed out vacate notices to people living in the area. Several fires have broken out in the river bed recently, requiring large responses from local fire agencies. Chula Vista Police said after people have been moved out, they will begin clearing brush. After, Environmental Services will go in to clear our trash and debris. 536
CHULA VISTA, Calif. (KGTV) -- A high school Senior from Chula Vista was charged in Federal Court Monday for reportedly trying to recruit other students to smuggle drugs into the U.S.Court documents show that Phillip Junior Webb, who was a senior at Castle Park High School in 2017, recruited other high school students to smuggle methamphetamine and fentanyl into the U.S.According to the documents, starting in July of 2017, juveniles were caught trying to smuggle drugs by strapping the drugs to their bodies as they tried to enter the United States.RELATED: Teens targeted to smuggle Fentanyl across US-Mexico?On May 4, Web was reportedly caught trying to bring a Chinese national and Mexican national into the U.S. in the trunk of his vehicle.“We are seeing a very troubling trend and we want to warn parents and high schoolers,” said U.S. Attorney Adam L. Braverman. “Our youth are being recruited by drug cartels to smuggle dangerous drugs across the border. We are going after the recruiters who exploit these kids, but the kids also need to know that they are gambling with their lives when they do this. Don’t throw away your future.”RELATED: Federal agencies team up to spread awareness about teen drug smuggling Webb’s next court appearance is scheduled for May 10. 1290