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Starbucks is teaming up with the Malala Fund. Barbie launched an "Inspiring Women" series. McDonald's flipped its golden arches to make a W.In 2018, brands are leaning into International Women's Day — and using it as an opportunity to broadcast their commitment to gender equality.Tunay Firat, partnership development specialist at UN Women said that over the past several months, companies have been asking her about ways to get involved. In previous years, she's often been the one to initiate contact."I would call it a societal shift," she said. "[Companies are] reaching out to me from all around the world."Something like this, she added "has never happened since the inception of UN Women," the United Nation's group dedicated to empowering women."Brands are always looking for opportunities to leverage events to shape their perceptions," said Tim Calkins, a marketing professor at Northwestern University's Kellogg School of Management."International Women's Day is a perfect opportunity for brands to talk about their commitment to empowerment."For some big companies, the event has become a focal point for major campaigns.This year, Mattel planned its "biggest global effort to date timed to International Women's Day," said Lisa McKnight, global general manager for Barbie, during an analyst event in February.Though Mattel is only offering three new Barbie dolls for purchase right away, it's planning to roll out another 14 "Shero" dolls — including ones based on Olympic snowboarding champion Chloe Kim and "Wonder Woman" director Patty Jenkins.The company is also inviting customers to tweet using the #MoreRoleModels to shout out women who inspire them.Procter & Gamble launched its big

SPRING VALLEY, Calif. (KGTV) - An emotional reunion for a woman in Spring Valley with the first responders who helped save her after a crash. Megan Carbonell was reunited Monday with several of the paramedics with the San Miguel Fire Department. They were first on the scene in September of 2017 when she was struck by a driver while crossing Cristobal Drive wither her daughter. She suffered severe injuries, but survived. “If it wasn’t for you guys I wouldn’t be here,” she told the group of firefighters. 515

Seventeen black women made history Tuesday night in winning judicial seats in Harris County, Texas.The 17 Democratic candidates were elected under a campaign they called "Black Girl Magic Texas," hoping to be the largest number of black women elected judges in Harris County.Harris County, which includes Houston, is the largest county in the state.Some of the women celebrated their success on social media."This election is still sinking in," LaShawn Williams, judge-elect for one of the county civil courts at law, wrote on Facebook. "I am speechless and overjoyed by all of your kind words and powerful actions to help us make a court system which ensures that everyone will be heard."Of the 17 history-making women, Shannon Baldwin will be the county's first openly LGBTQ African-American judge after winning her race, according to Out Smart magazine.Tuesday's midterm elections were a historic night for female candidates, more of whom will be serving in Congress than ever before.Latosha Lewis Payne, judge-elect for the 55th Civil Judicial District, told a local Houston TV station that having a diverse bench would provide "equal opportunity for justice -- regardless of who you are.""I think that having an African-American judge or having a female judge, those are the kinds of things we bring to the bench, and we bring an understanding of a person who may come from that similar background," Payne said.As of Friday, CNN projected that at least 100 women would win US House seats, with 35 women newly elected to the House and 65 female incumbents.CNN projected as of Friday that 12 women would win Senate seats, with two newly elected women joining 10 female incumbents. CNN projected that nine women would win gubernatorial races. 1752

Some of San Diego's fastest growing companies will add more than 600 new jobs over the next five years.The hiring, however, is starting now. California awarded 15 San Diego companies tax credits in exchange for investing locally and adding jobs. Overall, the jobs will pay an average salary of about ,000.The state launched what's called the California Competes tax credit in 2013 to combat lower cost states, like Texas, from recruiting companies out of California."We need people, we need equipment, we need to improve our facilities, and that's really helping us do that," said Dave Twining, chief operating officer of Planck Aerosystems, which got a 0,000 credit. The company just expanded into a Midway warehouse large enough for a net for drone testing. In exchange for the credit, Planck is committing to add 23 jobs at an average salary of ,000. Twining said the company needs workers that run the gamut, from office administrators to engineers. Companies are also required to invest or expand in California. BOFI, for Bank of the Internet, got a million credit for its commitment to expand and add 160 jobs in San Diego over the next five years. The jobs will pay an average salary also ,000. But the credits are not just for finance and tech companies. Take Bold Brew Coffee, which recent SDSU grads Jack Doheny and Jake Solomon launched last year. The state is granting them a ,000 tax credit in exchange for expanding locally, and hiring seven workers at an average salary of ,000 a year. "It's Jack and I running the show, and that's why we desperately need some employees to help us out," Solomon said. "We're starting with sales reps and we're working our way up hopefully to some more higher paying jobs as well."Companies have five years to do all of the hiring, but they have to start now."Send us a resume, tell us what you're enthusiastic about," Twining said. "Tell us what you want to be working on, and we'll talk." 2017

Southwest Airlines will look less like a zoo.Passengers will be allowed to bring only cats and dogs on board as emotional support animals beginning in September, and only one per customer. The animals must be on a leash or in a carrier at all times.Southwest says passengers will need to present a letter from a doctor or licensed mental health professional on the day of departure.The airline will also limit the types of trained service animals in the cabin. Only dogs, cats and miniature horses will be allowed. Service animals are specially trained to help people with disabilities.Fliers have become increasingly bold in bringing animals on planes.In January, a woman reportedly tried to board a United Airlines flight with an emotional support peacock. Delta says passengers have also flown with "comfort turkeys, gliding possums known as sugar gliders, snakes, spiders and more."Since the beginning of the year, American Airlines, JetBlue, Delta and United have all introduced rules similar to Southwest's.The airline industry has called on the Transportation Department to update its guidelines for animals on planes. A public comment period for changes closed in July. 1185

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