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BEIJING, July 19 (Xinhuanet) -- Expo 2010 Shanghai is proving to be a boon for successful Chinese entrepreneurs eager to tap into the global market.The 184-day event, which is predicted to attract an estimated 4 million foreign visitors along with global media coverage, is considered to be a golden opportunity for Chinese companies to raise their brands to an international level and explore business opportunities.According to survey released last year by the information office of Shanghai Municipal Government, more than a quarter of the respondents were hoping to visit Shanghai during the Expo to seek future business.The online survey polled 503 foreigners in 44 countries and regions across the world, 30 percent of whom were senior corporate executives.Of the Expo's 58 partners and official sponsors, 47 are Chinese companies, 25 are from Shanghai, 15 are from Beijing and seven from other parts of the country. They contributed a total of more than 7 billion yuan ( billion) in sponsorship fees to the event, averaging more than 100 million each.While the sums are large, the contributors represent only a small portion of the number Chinese firms that want a slice of the Expo pie. Those who are not qualified to partner an official sponsor have sought other means of gaining brand exposure."The Expo is a once-in-a-century opportunity for us to promote our brand on an international scale," said Zhang Yingguang, a public relations manager for Tsingdao Beer, the Chinese industry leader based in Qingdao, Shandong province.The company launched a flurry of billboard advertisements on the city's busiest streets, as well as in metro stations and commercial areas. The ads targeted foreigners by trying to teach them Chinese phrases about drinking.It also made a presence in the Zero Carbon Pavilion at the Expo, where it contributed lamps made out of beer bottles and launched a gourmet TV show with a local TV station.

BEIJING, July 22 (Xinhua) -- The central parity rate of the yuan, China's currency Renminbi (RMB), weakened to 6.7859 per U.S. dollar Thursday from 6.7802 per U.S. dollar Wednesday, according to the data released by the China Foreign Exchange Trading System.China's central bank announced on June 19 that it would further the reform of the formation mechanism of the yuan exchange rate to improve its flexibility.

TASHKENT, June 11 (Xinhua) -- The Shanghai Cooperation Organization (SCO) 10th annual summit ended here Friday with a declaration pledging to build an effective and open multilateral organization dedicated to regional peace, stability and prosperity.REGIONAL PEACE, STABILITY, PROSPERITYParticipants from the six SCO member countries -- China, Russia, Kazakhstan, Kyrgyzstan, Tajikistan and Uzbekistan -- discussed key regional and global issues at the gathering.The declaration pledged to strengthen mutual support on issues relating to each other's core interests, boost cooperation in the combat against terrorism, separatism and extremism and other destabilizing factors, enhance cooperation in overcoming the aftermath of the global financial crisis and develop infrastructure in the region.The SCO had developed into a highly efficient and open multilateral organization and was an important factor in international and regional security and cooperation structures, the declaration said.The organization will stick to its practice of shunning ideological means, cliquing or confrontation in efforts to settle major problems emerging in the process of international and regional development.

XI' AN, July 16(Xinhua) -- German Chancellor Angela Merkel arrived in Xi'an, capital of northwest China' Shaanxi Province, Friday night to continue her China visit.During Merkel'stay in Xi'an, she'll attend a forum with Chinese and German business leaders and meet with provincial leaders.The visit will also take her to some historic sites, including the Terra-cotta Warriors, the Great Mosque at Huajue Lane as well as a local motor company.Merkel is on her fourth China visit since taking office. She flew to Xi'an from Beijing after finishing meetings with Chinese President Hu Jintao, Premier Wen Jiabao and vice President Xi Jinping on Friday.

SUZHOU, Jiangsu, June 12 (Xinhua) -- Scholars and officials stressed the importance of protecting cultural heritage at the World Expo's second theme forum which opened in Suzhou, east China's Jiangsu Province on Saturday.Culture remains the soul of a city and urban residents not only need to ensure that traffic moves smoothly, infrastructure projects are completed and their economic futures are secure, but they must also protect their cities' diversified cultures, noted Minister of Culture Cai Wu.The country's urbanization has improved people's lives, but also resulted in problems such as a disappearing cultural heritage and the sometimes monotonous appearance of cities, Cai said."If it goes on like that, it will certainly impede the growth of a city or a country and reduce the quality of people's lives," Cai warned.Further, globalization was causing more pressure to protect the nation's cultural heritage, said Sha Zukang, head of the United Nations Department of Economic and Social Affairs.Cultural heritage protection should focus on providing a diversified culture rather than a monotonous culture, Sha said.With the theme focusing on cultural heritage and urban regeneration, the two-day forum was co-organized by the Ministry of Culture, the State Administration of Cultural Heritage, the Executive Committee of Expo 2010 Shanghai China, the United Nations Educational, Scientific and Cultural Organization (UNESCO) and the government of Suzhou.The forum has attracted nearly 800 participants from some 20 countries and regions, as well as international organizations.Participants to the forum include Deputy Director-General of UNESCO Hans d' Orville and the French architect and designer of China's National Center for the Performing Arts, Paul Andreu.A total of 189 countries have sponsored pavilions at the six-month Shanghai World Expo, whose theme is "Better City, Better Life".