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BEIJING, Jan. 23 (Xinhua) -- Three years ago when Jason Shen stood on the Times Square for the first time, he didn't expect that a video clip he produced could be shown at the "Crossroads of the World"."In the eyes of an advertisement specialist, Times Square is a dream, where the biggest screen was as tall as a four-storey building and every day about 70,000 passengers could see the ads," said the chief executive officer of Shanghai Lowe & Partners advertising company.The company won the bidding of producing China's national publicity video in November 2009."Our biggest challenge was how to show a real China within just 60 seconds," he recalled.After brainstorming, his team agreed that the main theme should be human beings."The persons appearing in the video clip were like messengers to convey China's friendliness to the world," he said.The video was a step China takes in its foreign relations efforts, and a chance for Shen individually to fulfill a dream.Working as the chief executive producer, Shen gave some details in the filming of the video."Famous actress Zhang Ziyi was a very amiable person," he said. "She was very cooperative and the dress she wore was decided by arranged by our team."John Woo was excited hearing about the plan to make such a national publicity video work. "He told me that it was like reviewing the excitement when hearing China won the bidding of the 2008 Beijing Olympics."Deng Yaping, the four-time Olympic table tennis champion, was not sure how to pose in front of the camera."I told her that she just need to smile like when Ex-Olympic Chief Juan Antonio Samaranch put the gold medal around her neck," Shen said.All celebrities agreed to appear in the video free-of-charge.The smiling faces at the end of the 60-second video were gathered at the Shanghai World Expo, when it was hot and the temperature reached 40 degrees Celsius.But Shen and his team were left with some pity. "It was not easy to have six astronauts including Yang Liwei in the filming. But we could have made the video more lively by asking them to change more poses," he said.After the video was aired, Shen was sometimes questioned if the 59 persons in the short video could represent the entire of China."A good advertisement should give audiences strong visual impact and be enlightening," he said. "I believe that the celebrities and ordinary people from all walks of life could represent a mild and elegant image of China."The 60-second national publicity video is shown 15 times every hour on the Times Square from January 17 to February 14. It is expected to be aired on CNN from January 17 to February 13.A 15-minute documentary produced by the team, which is to be used at important events of Chinese embassies, was also finished. It will show the beautiful scenery of China.
HARBIN, March 2 (Xinhua) -- A therapeutic apparatus to treat Parkinson's disease has been developed in northeast China's Heilongjiang Province, according to the provincial science and technology department. It is a worldwide breakthrough in treating the disease with transcranial magnetic stimulation, concluded an expert panel with the Heilongjiang Provincial Department of Science and Technology.The team said it came to the conclusion after evaluating technical documents and clinical test results Monday.This is the first time that transcranial magnetic stimulation has been adopted to treat Parkinson's disease, said Sun Zuodong, chairman of Aobo Medicine Apparatus Co., Ltd. (AMA), the developer based in the provincial capital Harbin.Transcranial magnetic stimulation is a noninvasive method which causes depolarization in the brains' neurons so as to restore the functions of brain nerves.The apparatus consists of three parts, namely brain wave stimulator, field effect cap and multiplier, said Sun.Clinical tests over more than 100 patients showed that the apparatus had a 70 percent success rate in reducing the disease's symptoms, according to Wang Aili, planning manager of AMA.The new equipment will help generation of dopamine, the reduction of which within the brain caused the disease, said Wang Weixiang, a consulting doctor with the Heilongjiang Provincial Rehabilitation Hospital.Parkinson's disease is a disorder of the neural system, which leads to limb tremors and difficulty in walking and other movements.China has 2 million patients suffering from Parkinson's disease, mostly people over the age of 50, and the number is increasing by 100,000 annually, said Dr. Wang.

BEIJING, Apirl 1 (Xinhuanet) -- An Ariane rocket launch of two communications satellites was aborted Wednesday after a technical hitch at the scheduled moment of liftoff in French Guiana on Wednesday.According to Arianespace, the Ariane 5 rocket's Vulcain main engine ignited as scheduled at 5:45 pm EDT (21:45 GMT), but the checkout process during ignition detected an unspecified anomaly, shutting down the engine before the two solid-rocket boosters ignited.The 165-foot (50-meter) tall Ariane 5 rocket's main engine's checkout process "was not completed successfully, preventing the boosters' ignition and thereby aborting the mission," Arianespace officials said. "The Ariane 5 and its two payloads remain in a safe mode on the launch pad."The Ariane 5 rocket uses a Vulcain 2 first stage engine assisted by two solid rocket boosters to launch satellite payloads into orbit. The Vulcain 2 engine is fueled by cryogenic liquid hydrogen and liquid oxygen and is designed to burn for about 600 seconds to boost payloads into space.Jean-Yves Le Gall, Arianespace president, said it would return the rocket to the final assembly building to prepare it for another launch attempt while investigating the cause of the problem. No new launch date was immediately announced.The Ariane 5 was to launch the Yahsat Y1A and Intelsat New Dawn communications satellites.
LONDON, March 15 (Xinhua) -- The moon would be in a "super position" on Saturday, which makes it a "supermoon" and the web is awash with myths about its implications such as connection to recent earthquakes, but that's not the case according to British experts.Technically the so-called "supermoon" means that the moon would be in its perigee, the closest point to earth in its orbit on March 19, and on top of that, it would also be a full moon at the same time.The massive earthquake in Japan just fueled the speculation that the gravitational pull of the "supermoon" will bring chaos to the Earth, such as earthquakes and volcanic activities.But "there is little that is special about perigee on March 19," said Dr. Robert Massey, deputy executive secretary of the Royal Astronomical Society. He said the moon will be around 360,000 km from the earth on that day, but this has happened at least 15 times during the last 400 years."There is no reason whatsoever to believe that there is a connection between the so-called 'supermoon' and the recent earthquake," Massey told Xinhua. "There are also no other 'abnormal' phenomena connected with a 'supermoon' other than the high tides that we experience twice every month."Massey was echoed by Dr. Bruce Malamud, a geophysicist in the Department of Geography at King's College London, who that: "A supermoon will not be able to actually influence at all the internal workings of our Planet Earth, as there is so much momentum and mass already stored up, that the actual effect is negligible.""The earthquake took place a full 8 days before the 'supermoon' meaning that the tidal forces exerted by the moon and sun together were near their minimum rather than maximum level, directly contradicting the fearmongers," said Massey.Calling the "supermoon" claims "bogus science," he questioned the motives of those who made such claims on the day that thousands of people died in a severe earthquake and the ensuing tsunami.
BOSTON, the United States, April 9 (Xinhua) -- China's clean energy market offers huge business opportunities, experts said at the Harvard China Forum here Saturday.In a panel discussion on clean energy, experts who have been keeping a close eye on China's renewable sectors evaluated its market size, development level and current challenges."No matter it comes to wind, solar or any other type of clean energy, the market capability in China is enormous," Peter Evans, GE Energy's global strategy and planning director said.Evans said he believed China has the need to develop all kinds of energy in order to meet its ever-growing appetite for energy, especially against the background of high oil price, which just surged to nearly 113 U.S. dollars a barrel.He also said China now has the capital needed to develop clean energy but lacked the technology, although that would not be a problem since "every abroad company related to clean energy wants to go to China and to grab something."Gong Li, chairman of Accenture Greater China, said that for a better development of China's renewable sectors, sustainable policy support is needed.On current challenges, Li said one big problem is the lack of network to turn clean energy into electricity. "Renewable energy such as solar and wind is intermediate energy that needs to be transmitted to the power grid, or else it will be garbage energy," Li said.
来源:资阳报