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BEIJING, July 19 (Xinhuanet) -- Expo 2010 Shanghai is proving to be a boon for successful Chinese entrepreneurs eager to tap into the global market.The 184-day event, which is predicted to attract an estimated 4 million foreign visitors along with global media coverage, is considered to be a golden opportunity for Chinese companies to raise their brands to an international level and explore business opportunities.According to survey released last year by the information office of Shanghai Municipal Government, more than a quarter of the respondents were hoping to visit Shanghai during the Expo to seek future business.The online survey polled 503 foreigners in 44 countries and regions across the world, 30 percent of whom were senior corporate executives.Of the Expo's 58 partners and official sponsors, 47 are Chinese companies, 25 are from Shanghai, 15 are from Beijing and seven from other parts of the country. They contributed a total of more than 7 billion yuan ( billion) in sponsorship fees to the event, averaging more than 100 million each.While the sums are large, the contributors represent only a small portion of the number Chinese firms that want a slice of the Expo pie. Those who are not qualified to partner an official sponsor have sought other means of gaining brand exposure."The Expo is a once-in-a-century opportunity for us to promote our brand on an international scale," said Zhang Yingguang, a public relations manager for Tsingdao Beer, the Chinese industry leader based in Qingdao, Shandong province.The company launched a flurry of billboard advertisements on the city's busiest streets, as well as in metro stations and commercial areas. The ads targeted foreigners by trying to teach them Chinese phrases about drinking.It also made a presence in the Zero Carbon Pavilion at the Expo, where it contributed lamps made out of beer bottles and launched a gourmet TV show with a local TV station.

BEIJING, June 21 (Xinhua) -- The Political Bureau of the Communist Party of China (CPC) Central Committee Monday approved an education reform plan for the next decade, which aims for greater education investment and fairer distribution of resources.Presided over by the CPC Central Committee General Secretary Hu Jintao,a meeting of the Politburo approved the final version of the Medium- and Long-term National Educational Reform and Development Plan (2010-2020).The Politburo, the CPC's top decision-making body, said in a statement that education was the fundamental cause for the revitalization of China and social progress in the future.China had established the largest education system in the world since the founding of the People's Republic, which ensured education rights for millions of people, the statement said.The government promote educational fairness as a basic policy and increase education investment in rural, remote and ethnic minority areas, the Politburo agreed.According to the plan, government investment will increase steadily to support the education sector, with the ratio of education expenditure in terms of gross domestic product (GDP) to be 4 percent by 2012.In 2008, the ratio stood at 3.48 percent, compared with the average international level of 4.5 percent.The plan, released at the end of February for public scrutiny, was seen as setting the tone for the development of the education sector in China, which has long suffered from funding shortages and unbalanced development in rural and urban areas.The plan said giving students fairer access to quality education would be a "fundamental policy," with more public education resources for rural, impoverished and ethnic areas.The reforms would also encourage private organizations and individuals to play a greater role in the education system, said the statement.The plan took one year and nine months to draw up, during which public submissions were invited on two separate occasions.

BEIJING, June 11 (Xinhua) -- China's retail sales, the main gauge of consumer spending in the world's fastest-growing economy, rose 18.7 percent year on year to 1.25 trillion yuan (183 billion U.S. dollars) in May, the National Bureau of Statistics (NBS) announced Friday.The growth rate was 3.5 percentage points higher than the same period last year and 0.2 percentage points higher than April's, said NBS spokesman Sheng Laiyun.Urban consumption hit 1.08 trillion yuan in May, up 19.1 percent year on year, while rural residents spent 163.7 billion yuan, up 15.8 percent.  A woman walks by a sale advertising poster in Beijing, capital of China, May 11, 2010.In the first five months, total retail sales climbed 18.2 percent to 6.03 trillion yuan. The growth rate was 3.2 percentage points higher than the same period last year.The government rolled out a series of incentives to bolster consumption to counter the fallout from the global economic downturn, including subsidies for home appliances in rural areas and tax breaks for auto purchases, in early 2009, among others.China's auto sales in May rose 28.35 percent from a year earlier to 1.44 million units, bringing combined sales in the first five months to 7.6 million units, up 53.25 percent from a year earlier.Monthly sales of home appliances in China's countryside surged 220 percent year on year in May to 12.6 billion yuan. The figure for January-May period was 54.35 billion yuan, up 400 percent from year on year.

BEIJING, June 25 (Xinhua) -- China's top political advisor Jia Qinglin said Friday that accelerating the transformation of economic growth mode was an important strategic task for China's social and economic development.Jia, chairman of the National Committee of the Chinese People's Political Consultative Conference (CPPCC), made the remarks at the four-day 10th session of the Standing Committee of 11th CPPCC National Committee, which closed Friday morning.He called for more efforts to expand domestic demand and re-adjust income distribution to foster a pattern of economic growth jointly driven by domestic demand, investment and exports.Greater efforts must also be paid to re-adjusting industrial patterns, enhancing China's innovation capacity, boosting urbanization, saving energy, and reducing emissions, he said.During the session, Standing Committee members held discussions over the drawing of China's next five-year plan for social and economic development, and offered advice to senior officials from more than 30 central ministries or commissions.Jia urged all CPPCC members to contribute to the making of the five-year plan with valuable proposals on key issues.He also called on CPPCC members and organizations at all levels to conduct surveys so as to offer solutions to major problems of the ongoing health-care reform at a lecture held by the CPPCC Standing Committee.

BEIJING, June 25 (Xinhua) -- Since the first Group of 20 (G20) Summit in November 2008, the attention China has been getting has shifted from that of a turn-round-to, to that of a look-up-to, analysts said.Two years ago, almost all developed economies turned round to look at what actions China took to cope with the financial crisis. Now in the midst of a uneven global recovery, China has become one being looked up to by developing and developed economies for its leading if not exemplary roles.As the curtain is about to rise at the upcoming fourth G20 summit in Toronto, Canada, China and the crucial roles she is playing once again draws the world's attention.A STEADY STABILIZER IN GLOBAL DEVELOPMENTPrior to the first G20 summit, China has since been managing to sustain a rather fast growth rate while taking an active part in orchestrating with other economies, developed and developing alike, to push for a global recovery through reformed and renewed financial and economic mechanisms.Despite the fact it is still a developing country itself, China alone has contributed toward half of the global GNP growth in the time of crises.Amidst downslides of the United States, eurozone and Japan, China not only curbed the domino ripple in the country with a bolder-than-predicted stimulus package but also succeeded in effecting a lead in the recovery.It is its early lead off the blocks that is now being more than looked at by others.Canadian Prime Minister Stephen Harper, soon to host the fourth G20 Summit, has described what China has done as a contribution to the global recovery and a great assistance to the international community in its crisis management.Takashi Sekiyama, a senior researcher from Japan's Meiji University and with the Tokyo Consortium, has rated China's contribution to the global economic development during this hard period as the "biggest."