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Have you ever looked at a person in an ad and wondered, what do they look like in real life? Now, with at least one company's ads, you won't have to wonder.CVS has unveiled a beauty campaign using un-retouched images, aimed at creating a more realistic standard of beauty. But do they really look that different?It's called the Beauty in Real Life campaign. CVS says the goal of this campaign is to create a new and more realistic standard of beauty. The way you can tell if an ad is a part of the campaign is it has a CVS Beauty Mark, a white stamp watermark that reads beauty unaltered.If you see the stamp on an ad it means that the images in the ad haven't been "materially altered." That means the brand did not "digitally alter or change a person's shape, size, proportion, skin or eye color or enhance or alter lines, wrinkles or other individual characteristics."So essentially if you saw the person in the ad walking down the street, they would look like they do in the ad. That's the goal, because in general, the editing of photos in ads really has has an impact on how women and girls feel about themselves.A survey found two out of three women strongly agree that the media has set an unrealistic standard of beauty. 80% of women feel worse about themselves after seeing a beauty ad. 90% of girls ages 15 to 17 want to change at least one aspect of their physical appearance.We asked a few people what they think about this new initiative."I think that's awesome," one woman said. "I think we've been given unrealistic beauty standards for a really long time. So it's really nice to see companies putting in women who actually look like me. I don't have to have these unrealistic standards of what I should look like. I think it's a really awesome thing."Other women felt differently."Non touching is a good start," one woman said. "But if I saw that I would be like, real life? I don't know if I'd look like that in real life."Her friend agreed."When I wake up I do not look like that in real life," the woman said. "So I think like the touch up is a good start, but for that like slogan for the campaign I feel it's sending the wrong message in a way."This campaign is rolling out now digitally and the goal is for all the images in the beauty sections of CVS stores to reflect transparency by the end of 2020. 2339
GENEVA — The head of the World Health Organization says he will self-quarantine after being identified as a contact of a person who tested positive for COVID-19. Tedros Adhanom Ghebreyesus tweeted that he is “well and without symptoms” but will self-quarantine in “coming days, in line with WHO protocols, and work from home.” The U.N. health agency director-general chief has been at the forefront of the global response to the coronavirus pandemic. It has infected at least 46.5 million people and led to more than 1.2 million deaths, according to a count by Johns Hopkins University. 594
GNC, the retail chain that specializes in vitamin and dietary supplements, has filed for bankruptcy and says it will close up to 1,200 stores.The 85-year-old company is more than billion in debt and was already facing declining sales at brick-and-mortar locations prior to the pandemic. GNC said re-financing plans were in the works earlier this year, but COVID-19 prevented the company from carrying them out.The company says it expects to emerge from bankruptcy in the fall."The Chapter 11 process will allow us to accelerate these strategies and invest in the appropriate areas to evolve in the future, while improving our capital structure and balance sheet," GNC said in a letter to shoppers.According to CNN, GNC reported losses of 0 million in the first quarter after 30 percent of its stores in the U.S. and Canada were forced to close. The company lost million in that same time span in 2019. 919
Honored to have served @realDonaldTrump and the American people during these difficult times. pic.twitter.com/xT1hRoYBMh— Scott W. Atlas (@ScottWAtlas) December 1, 2020 176
Heads (and eyes) up, skywatchers! The annual Perseid meteor shower is underway and will hit its peak this weekend.The meteor shower, so named because the meteors appear to come from the constellation Perseus, lasts for several weeks – from July 17 to Aug. 24 – but peak meteor activity will take place between about 4 p.m. ET on Sunday, Aug. 12 and 4 a.m. on Monday, Aug. 13, according to NASA.During the peak, one can expect to see as many as 60 or 70 meteors per hour.Night sky conditions should be great for meteor viewing: The peak coincides perfectly with the new moon, meaning the sky will be plenty dark and meteors will be easy to spot. Most meteor showers are best after midnight. 702