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When will companies learn the golden rule: Think before you tweet.Keurig and other brands caught flack from all sides for how they responded to social media calls to distance themselves from Fox News host Sean Hannity. Companies walked back statements they made on Twitter or struggled to explain their actual relationships to Hannity -- in each case stoking the social media fires.Critics targeted companies that advertised on Hannity's syndicated radio show as well as his Fox News program after Hannity appeared to defend Alabama Republican Senate candidate Roy Moore on Thursday. Moore has been accused of sexual misconduct with teenagers, including a 14-year-old girl. He has denied the allegations.The firestorm began in earnest on Friday. Angelo Carusone, president of liberal watchdog group Media Matters for America, appealed directly to brands like Keurig to cut advertising ties with Hannity."Good afternoon @Keurig. You are currently sponsoring Sean Hannity's show ... please reconsider," Carusone wrote on Twitter.Keurig responded the next morning. The company said on Twitter: "We worked with our media partner and FOX news to stop our ad from airing during the Sean Hannity Show."Keurig's response was praised by Hannity's critics. But it sparked a backlash from Hannity's supporters, who started a #BoycottKeurig hashtag and, in some cases, even smashed their own Keurig machines.By Monday, Keurig CEO Bob Gamgort had apologized for how Keurig responded."The decision to publicly communicate our programming decision via our Twitter account was highly unusual," Gamgort wrote an internal memo to employees. "This gave the appearance of 'taking sides' in an emotionally charged debate that escalated on Twitter and beyond over the weekend, which was not our intent."Keurig wasn't the only company to walk back its initial response to the Hannity controversy.Realtor.com tweeted on Saturday "we are not currently, and will not be running TV ads on Hannity." But it later deleted the tweet, and on Sunday it posted a statement to its corporate blog with a very different message: "We will continue to place ads across a broad range of networks, including Fox News and its top shows."Reddi-wip, which is owned by ConAgra, tweeted on Monday "our objective has always been to reach fans in ways that align with our values. Therefore, we are removing our ads from the show," in response to a user who asked the brand not to support Hannity. Later, the company said "we removed Hannity from our advertising plans," adding on Tuesday, "this program has not been included in our media plan for a long time."A ConAgra representative confirmed on Tuesday that the company has not advertised with the program for months, but added that the controversy hasn't impacted ConAgra's future plans.Irv Schenkler, Director of the Management Communication Program at New York University's Stern School of Business, said that companies need to take a balanced approach when developing their social media strategies. On one hand, firms should be engaging with their customers online. On the other, they should be wary of jumping into a controversy too quickly, he advised.Sometimes when companies tweet "they are acting from the seat of the pants, as opposed to taking a moment to analyze and examine the dimensions of the event or issue," Schenkler explained.By responding too quickly on social media, companies may end up exacerbating controversies that may fizzle out on their own, he said.Brayden King, a professor of Management and Organizations at Northwestern's Kellogg School of Management, said Twitter can be an easy way for brands to get messages to a large audience. "Twitter reaches a lot of people very quickly," he said, while "a press release can be ignored by the very people you want to see it."But companies do face a risk when they use social media platforms to disseminate a position. "If you don't think through the media strategy carefully, you can expose yourself to criticism from other people -- including people you see as potential customers," King said.Schenkler added that brands may sometimes forget how public their Twitter interactions are."What [brands] might consider to be business conversations are just out there, and people forget that," he said. "And they pay the price sometimes."To protect themselves, Schenkler said, companies may want to enact a social media process or protocol that prioritizes the brand's ultimate objectives -- and keep it in mind when responding to a controversy.  4534

With New Year's Eve right around the corner, a new San Diego company says it can deliver the cure to a hangover right to your front door. But the cost-benefit of the service is up for debate. The company, called CureDash, is an app on the iPhone and GooglePlay stores. It connects San Diegans to providers that offer house calls with licensed nurses who administer an I.V. with a saline-based solution to help rehydrate. They promise to arrive within an hour. "Me and my co-founder both got it and we felt the results within minutes," said Emil Juboori, who co-founded CureDash. "You can request our service through our app. You'll have a short video call with our doctor, you'll do a quick assessment and then we dispatch a nurse to your location."Juboori said the nurses do check patients vitals and ask them health questions once they arrive at their homes. CureDash costs 5 and does not take insurance. "I wouldn't consider this to be effective medical therapy," said Dr. Shawn Evans, an emergency room physician at Scripps Memorial Hospital in La Jolla. "My strong preference is if you think you need somebody coming out to your house to put a needle into your arm to give you massive resuscitative fluids, ultimately you should be in front of a qualified medical professional and making sure you don't have something more significant."Evans said an I.V. can make you feel better in the short term, but you will urinate a good portion of the extra fluids within an hour. Evans said a trip to urgent care is likely more affordable and that he remains concerned about at-home services like these. Evans said an affordable way to rehydrate is to mix:Six teaspoons of sugarA half teaspoon of saltFour cups of warm waterEvans said to drink a mouthful every five minutes and it will stay in your system. 1814

WILLIAMSTOWN, Ky. — Northern Kentucky law enforcement officials are working extra hard this time of year to keep any "Grinchiness" out of their respective "Whovilles."Before Grant County Sheriff’s Deputy Scott Conrad hits the road these days, he arms himself with kindness, in the form of gift cards.“It’s part of the Sheriff's Santa Project,” Conrad said.It’s an idea that was brought to the office three years ago by their chaplain.“I really think projects like this give us a glass-half-full attitude, rather than a glass-half-empty,” Grant County Sheriff’s Office Chaplain Rev. Tim Polley said. “Don’t we all need some joy in our lives?”The answer for Grant County’s deputies is "yes."“We make a legit traffic stop,” Conrad said. “In lieu of writing a citation, we hand out a gift card to our local businesses.”Several drivers who got a Sheriff's Santa surprise were both grateful and thankful, a nice reminder to use a turn signal.The project does more than just promote good driving, it also drives business to local shops and restaurants who could use a customer boost during the coronavirus pandemic.“Typically, we deal with the more negative aspects of humanity, so when we can do anything that's positive, it's a blessing to us,” Conrad said. “We swore an oath to the Constitution. I got into this job 15 years ago 'cause I wanted to help people.”Now he’s helping people by helping to give back to the community.“Everybody thinks they're out to get us, but they're here to help us,” said driver Justin Ost, who got a gift card to a local barbecue restaurant.Polley sought out local businesses to donate the gift cards, or people to donate money to be exchanged into cards. “It is just that little nudge that some people need to say there is still good in this world,” he said.The Sheriff's Santa Project runs through Christmas Eve.This story originally reported by Kristyn Hartman on wcpo.com. 1912

While we're all focused on COVID-19 as we head back to school this fall, Patti Wukovits is focusing on Meningitis B.“She loved to entertain and make people laugh. She enjoyed life. When I think of Kim the one word that comes to mind is joy,” said Wukovits. It's still painful for Wukovits to talk about her only daughter. Kimberly Coffey was a high school senior who was in her last two weeks of school. She'd been accepted to nursing school and was ready to launch her career. She wanted to follow in her mom's footsteps and be a nurse. One day she came home from school with a fever.“By the next morning she wasn’t fine at all. She said 'mommy everything hurts from my eyelashes to my toes.' This is really, really bad. She couldn’t pull her head off the pillow and was completely lethargic,” Wukovits recounted. Kimberly told her mom that it felt like her ankles were bleeding. Patti saw purple dots and rushed her daughter to the emergency room. “One of the doctors pulled me aside and said 'we believe your daughter had bacterial meningitis.' I said 'That’s not possible. I made sure Kim was vaccinated with the meningitis vaccine.'”She learned that Kim wasn't fully protected. "At the time, in 2012, when she got sick we didn’t have a Meningitis B vaccine in the United States so I couldn’t protect her with that. She didn’t have the privilege of having a Meningitis B vaccine."Doctor Paul Offit, Professor of Pediatrics at Children's Hospital of Philadelphia says it's a vaccine that's necessary and reduces your chances of the type of pain, loss and suffering that Patti lives with everyday.“There’s five different strains that causes these, one vaccine prevents 4 of them: a, c, w, y and then there’s a b category, so 5- A, c, y,w and b. A few of the vaccines just do a c w and y and couple just do b, so 2 vaccines to prevent all 5 strains,” said Dr. Offit. Wukovits says, "her organs were failing and she was in septic shock and she went into cardiac arrest this is a child who was just in her classroom the day before talking with her friends about prom and how her beautiful dress was on her closet door and excited about graduation and starting nursing school.”Out of Kimberly's tragedy - came the Kimberly Coffey Foundation and the Meningitis B Action Project. “I am promoting awareness of her story so that this does not happen to anyone else. It does not have to happen any longer, we have a vaccine and it should not be happening. We shouldn’t lose one more child. But again, if parents don’t know about it we might not know to ask about it,” Wukovits said.Even in the COVID-19 era, Wukovits is doing webinars, educating everyone about the two separate vaccines, and empowering parents and families to have the conversation before they head back to school this fall. “I know we’re making a difference I know that. Kimberly’s dream was to be a pediatric nurse and save children’s lives and this is not how she or I planned she would save children’s lives but she still is and through me. I’m her voice.”A powerful message from a mom on a mission to save lives, just like Kim would have wanted. 3118

White House press secretary Sarah Sanders declined to name members of the so-called "fake news media" that President Donald Trump calls the "true enemy of the people." 175