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Doors bursting open at stores. Crowds spilling into the aisles. Elbows brushing up against others. Products flying off shelves. These are the hallmark images of Black Friday.Well, they were.That was before the COVID-19 pandemic gripped the nation. Now, the future of the biggest shopping discount day of the year is unknown.Yes, it will still happenFor many, shopping on the day after Thanksgiving is a tradition. Historically, it’s also one of the best days of the year to save money on big-ticket items like electronics and appliances.But with social distancing the norm, it’s hard to imagine shoppers camping out on the sidewalk next to one another this year ahead of Nov. 27. It’s even more difficult to picture stores overflowing with excited shoppers.Retail experts believe Black Friday will still happen in 2020, despite the pandemic. But there’s no disputing the fact that it won’t be a traditional experience.“Being there at the crack of dawn, waiting in lines, the hustle and bustle in the store — that’s probably not going to exist,” says Jane Boyd Thomas, a professor of marketing at Winthrop University in South Carolina who has done research about Black Friday.Sales will shift further onlineFor years, Black Friday has shifted to online channels, merging with Cyber Monday into a weekend-long event. The pandemic is set to further cement that transition.After months of shelter-in-place orders, consumers have become more comfortable shopping from home. That will likely lead to an increase in online Black Friday purchases this year, says Dora Bock, associate professor of marketing at the Harbert College of Business at Auburn University in Alabama.But the changes could go a step beyond that. COVID-19 has illuminated failings in the supply chain, and Thomas believes many consumers will opt for contactless curbside pickup options (as opposed to shipping to their home) to guarantee that the items they’re buying online are actually available — and not out of stock.Still, that doesn’t necessarily mean stores will be ghost towns.“They want something normal,” Thomas says of some shoppers. “I do think that will drive people to go in to see the lights, to see the trees — all the stuff that goes with that experience.”Doorbusters could be deepEven though the experience will look different, Black Friday discounts might be particularly relevant this year, especially as millions of Americans have faced unemployment and other financial hardships in 2020.While consumers have largely focused on purchasing essential items during the pandemic, Bock anticipates competitive prices on discretionary products like apparel and jewelry.Consumers might also have an appetite for traditional Black Friday categories, such as computers. Thomas expects these discounts will be appealing, considering how critical laptops have become as Americans work, learn and interact virtually from home.“There’s a large number of consumers that look forward to Black Friday because it provides them a sense of excitement,” Bock says. “People feel good when they get a good deal.”Retailers still have some planning to doThere are a number of unanswered questions about how Black Friday will look. After all, retailers are still figuring out how to market the holiday shopping season.One possibility? Black Friday may become an extended period, rather than a single day of sales, says Michael Brown, a partner in the consumer practice of Kearney, a global strategy and management consultant.“I’m expecting that Black Friday as we have grown to know it cannot exist in a COVID world,” Brown says.“I think we have to really not think about Black Friday and think more about when the launch of the holiday season will begin. I think that has to be pulled up by retailers as early as November 1,” he says.Throughout the holiday season, stores will have to perform a delicate dance. Shopping may become just as much about public health as it is about discounts.Retailers have merchandise to sell, but promoting in-store only specials could be seen as insensitive by shoppers with preexisting medical conditions, Bock points out.“I think it’s really going to be a balancing act for retailers to encourage sales, encourage people to buy, encourage trust and promote spending — but promote it in a way that shows they care for their customers’ well-being,” Bock says.There’s one more wild card, Brown says. What type of Black Friday shopping environment will state and local governments allow? Time will tell.This article was written by NerdWallet and was originally published by The Associated Press.More From NerdWalletSmart Money Podcast: COVID Impulse Spending, and Building Credit While Paying DebtProbate Workarounds Can Save Your Heirs Time and MoneySmart Money Podcast: Taxes Are Due, and How to Get Started Creating WealthCourtney Jespersen is a writer at NerdWallet. Email: courtney@nerdwallet.com. Twitter: @CourtneyNerd. 4926
EL CAJON, Calif. (KGTV)- 10News took a trip around El Cajon to visit some of the spots most cherished by locals.The first stop was Summers Past Farms, right off Olde Highway 80. Here you can find a calm place to enjoy a freshly brewed cup of coffee and beautiful gardens."We get people from all over," said Owner Sheryl Lozier. "We together built the post-and-timber barn, planted all the gardens and we opened our gates to the community in 1992."Lozier and her husband Marshall made it their mission to provide perfect gardens, free of charge, for the whole family to enjoy.COMPLETE COVERAGE: Life in El Cajon"Your inspiration to come out and visit would actually be to get some fresh air and to unwind and relax," she said.The couple lives on the property in a 1940s cottage. They transformed their garage into their very own homemade herbal soap shop. They also have a gift shop on the site. "It's just filled with everything you'd like to get for your mom, your sister, your best friend," said Lozier. "You’re right here in your community shopping local."From birthdays to weddings, they host it all."Stay a while, just come and see what we’re doing at Summers Past Farms," said Lozier.For the next stop, we didn't have to travel far. Right across the street from Summers Past Farms, you'll find Friends of Cats."I always tell people go across the street to Summers Past, then when you've had some coffee and donuts come see us," said Terry Hogan, a Friends of Cats volunteer for 30 years.RELATED: El Cajon's rich history dates to Gold Rush daysThe no-kill shelter was founded in 1929. Hogan said the cats are all relinquished by their owners. Approximately 70 cats of the 240 are up for adoption."Sit in the chair, sit on the floor, let the cat pick you," said Hogan. "The older cats are dollars, the cats under eight, up to about a year, those are dollars. And the kittens are 0 dollars."The cats are microchipped, spayed and neutered before they leave the shelter. They also come with a free ten-day vet visit.Or, you can simply come by and hang out with the curious cats, without making any commitments."The cozy cottage, this is where the lifetime care cats are," said Hogan as we took a tour of the facility. "We maintain these cats for life for people when they pass." Next up was Marechiaro's Italian Restaraunt also on Olde Highway 80.This family owned restaurant has been satisfying hungry customers for 64 years, 46 of those years in El Cajon."Making pizza is like riding a bike," said Owner Joe Brunetto. "You never forget how to do it.""We got great food, we got a great reputation and we care about you," he said.Brunetto took over his father's restaurant and he's keeping it in the family."My daughter's taken over now," he said.RELATED: Life in El Cajon: City takes risks to help lower cost of housing"It's really important that it stays in the family," said daughter Anna Brunetto James. "It is kind of a local secret spot."Brunetto James has been the general manager for about a year."My goal here is 50 percent of making sure our customers are well taken care of so they feel like home," she said. "The other half is making sure my staff is happy and enjoy working here, because if they’re happy then our customers will be happy."Marechiaro's has a full list of Italian entrees to choose from. But, the most popular item is the pizza."The pizzas the way we make them now, is the same way 60 years ago," said Brunetto James. "I think that's really cool."If you're craving some barbecue, make your way over to the Wrangler Family Barbecue on El Cajon Blvd. The meats are slow cooked for 18 hours. The most popular item is the combo plate which includes beef, ham and spare ribs.Owner JR Henderson has a real success story."I was here washing dishes, I start managing, then I bought the store," he said. That was in 2001."When I bought the store, I was scared, but I knew what I was doing," said Henderson.Decades later, he's still doing it all."There's nothing I don't do," he said. "I wash dishes, I bus tables, I clean, I mop."These are just four of the hidden gems, adding to life in El Cajon. 4140

Dr. Deborah Birx, the White House coronavirus response coordinator, said on Wednesday that several states should consider moving back to Phase 1 in reopening due to increased coronavirus activity.Dr. Birx pointed to Arizona, Texas, California and Florida as states that are seeing a high prevalence of the coronavirus. This comes as intensive care units in Arizona and Florida are reaching capacity.Amid her pleas to the American people, she encouraged everyone to avoid participating in indoor gatherings, and dine outside rather than inside.“I think the work that these governors have done to — and ask the American people is it’s stop going to bars, to close the bars, to move to outdoor dining, to decrease indoor — any kind of indoor gatherings again,” Dr. Birx said. “To all of the Americans out there that are in these four states and the states that have — in the report, were in the red zone — because there’s a series of other states that we have in that zone — is really asking the American people in those counties and in those states — in those states to not only use the face coverings — not going to bars, not going to indoor dining — but really not gathering in homes either and decreasing those gatherings back down to our phase one recommendation, which was 10 or less.”During Thursday’s news conference with the White House’s coronavirus task force, Vice President Mike Pence said he believes the virus could be reaching its peak in hard-hit Arizona and Florida.“We’re actually seeing early indications of a percent of positive testing flattening in Arizona and Florida and Texas,” Pence said. “Governors in each of those states have taken strong steps to flatten the curve.”But data from Johns Hopkins University suggests the positivity rate is still going up. In Florida, the seven-day average of positive COVID-19 tests is at 18.7%, compared to just 4% a month ago. The rate of positive tests in Arizona is also up to 26.8%, up from around 11% this time a month ago.Given the spread, hospital officials in both states are preparing for “surge capacity” to make more ICU beds available to handle a possible influx of patients.Nationally, the rate of positive tests have increased in recent weeks, showing that the jump in the number of confirmed COVID-19 cases is not just due to increased testing. Nearly 8% of COVID-19 tests are coming back positive, according to Johns Hopkins University data, up from 4.4% four weeks ago.Notably missing at Wednesday’s briefing was Dr. Anthony Fauci, who has vocalized concerns over US states reopening too quickly. 2581
El Cajon (KGTV)- An El Cajon Family is on the edge after a man tried to break into their home through their toddler’s bedroom. The family lives off Chase Avenue. Liz Jasiak says she noticed a handprint on her son’s bedroom window on Christmas Eve. When she went outside, there was a latex glove sitting behind the trash bins, near the window, in their backyard. “You have this little person who is depending on you to take care of them and their safety,” says Jasiak. “So it's definitely a sense of violation.”Surveillance video shows the man walking up to the home and lingering on the front porch moments after she leaves to take her son to daycare. The video then shows the man leaving but returns and disappears on the other side of the home. “It’s kind of creepy to think that someone was watching my habits or my moves because the moment we left he immediately enters our yard, says Jasiak.”The family says multiple screens to the windows of their home were cut around the same time the suspect tried to break in. The family has reported the crime to the El Cajon Police Department. They say they will be adding extra security to their home. 1156
EL CAJON, Calif. (KGTV) - A Little League in El Cajon reeling from COVID-related hardship was targeted in a weekend theft."It's horrible. I don't now how someone could steal from a little league ... It was gut-wrenching," said Erik Weichelt, President of the Fletcher Hills Little League."Just devastating for the league," said Weichelt's son Gage, 12, who plays in the league.Discovered on Saturday: a damaged fence, gate shoved open, and a locked batting cage that was broken into. A bevy of equipment was stolen, including a riding mower, a pitching machine, two custom hitting mats, two sets of catcher's gear, three catcher's mitts and hundreds of baseballs."To steal from the kids just doesn't make sense," said Weichelt.The total loss was about ,000."What a troubling year for this to happen," said Weichelt.So far this year, COVID-19 health orders have canceled the team's main fundraiser, along with limiting all activities to practices and no games. In the concession area, there is ,500 worth of food which will likely go unsold."No revenue has come in. We're losing money because fees are still there. The cost of lights and maintenance isn't going away," said Weichelt.Their financial dilemma is now a bigger issue because of the theft. The loss of the equipment will limit the activities the kids are able to do, during a time when baseball, for many, has become a lifeline."No pitching machine means we can't hit. No lawn mower, no grass to play on. Right now, baseball is like an important sport for kid to get outside and play, and now we can't," said Gage.The league is insured, but it's unclear if the theft and vandalism will be covered.A Gofundme campaign has been set up to help the league with the cost of replacing the stolen items. 1768
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