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Experts predict over billion worth of campaign political ads will be produced in 2020. So, what are the campaigns doing to influence your vote? THE EXPERTS To find out the tactics used by campaigns, we reached out to Sara Cutter, a Republican ad maker, and Julian Mulvey, a Democratic ad maker. SECRET #1: FONTPay attention to font. Mulvey says Democrats will use a lot of red lettering in commercials against President Donald Trump. That's because it instills some fear and catches your eye. "It's what I call a black, white and red ad. Which you see a lot in negative adverting. Those are sort of the primal colors and the first color you ever see in your life is red," Mulvey said. Mulvey pointed to an ad by the Lincoln Project as an example of red lettering. SECRET #2: VOICEPay attention to the voice. Sometimes, Cutter says, ad makers will use a female voice when they are worried a claim may be too over-the-top. "There can be more fear in a females voice without it seeming to be too much. There can also be more urgency in a female's voice," Cutter said. SECRET #3: JOURNALISTS Pay attention to journalists appearing in a campaign commercial. While journalists hate appearing in ads, Mulvey says they can't sue to get their face out of them. It's also become more popular in recent years as they test well in focus groups. "Local anchors are trusted individuals," Mulvey said, defending the tactic. SECRET #4: DISTORTED PHOTOSSometimes photos of candidates are altered. A recent ad by individuals trying to re-elect Senator David Perdue made Perdue's opponent's nose look bigger. 1604
Facebook creator and CEO Mark Zuckerberg announced that the social media platform has helped register 4.4 million voters.In June, Zuckerberg stated in a USA Today op-ed that Facebook set a goal to register 4 million voters through a voter registration drive for the upcoming election.Well, it seems the social media giant reached its goal, announcing the milestone on social media Monday. 396

ESCONDIDO, Calif. (KGTV) — A 12-year-old who got a hold of a firearm accidentally shot himself in the leg Friday.Escondido Police say the boy was at his home in the unincorporated area of Escondido just before 6 p.m. when he found a revolver. He started handling the firearm and a single round fired, striking him in the leg.The boy was taken to a nearby hospital with a non-life threatening injury. RELATED: 10-year-old in custody after firing shotgun at SDPD officers, police sayDetectives recovered the revolver at the scene and say that they believe the boy accidentally fired the gun.Police are currently investigating how the child obtained the gun at the home. 675
FALLBROOK, Calif. (KGTV) -- A 55-year-old man died Monday afternoon following a crash in Fallbrook, according to California Highway Patrol.The agency said the crash happened on East Mission Road west of Red Mountain Dam Drive around 1:16 p.m.CHP said a 47-year-old woman driving a Mustang drifted to the left into oncoming traffic, striking a Toyota Tacoma driven by the 55-year-old man.The driver of the Tacoma was taken to the hospital where he later died. The driver of the Mustang was also taken to the hospital for major injuries, CHP said.Officers later determined that the driver of the Mustang was under the influence of a drug. She was arrested before being released into the care of Palomar Medical Center, CHP said.The crash is under investigation. 767
ESCONDIDO, Calif. (KGTV) - Westfield Mall will be terminating its leases with two pet stores operating on their properties in San Diego County.It comes after two animal rights groups filed a lawsuit against Westfield and Bark Avenue, the pet store in the North County Fair mall.“We want to shut them down,” said Bryan Pease, attorney for the Animal Protection and Rescue League and Not One Animal Harmed.The complaint accuses Bark Avenue of unfair business practices. Despite a new state law that prohibits the retail sale of cats, dogs and rabbits, except for rescues, Bark Avenue has continued to sell purebred and designer puppies. RELATED: California limits pet store sales of cats, dogs and rabbits to rescue or shelter animals only“On the surface of it, the store is claiming these are from a rescue called Bark Adoptions. Well, Bark Adoptions is a fraudulent rescue that is run by the same people that own the store,” said Pease.A 10News investigation into Bark Adoptions is included as a resource in the lawsuit.Jasmin Ramirez, the manager of Bark Avenue told 10News she had not been served yet so she could not comment on the lawsuit.RELATED: Investigation into pet stores reveals 'puppy laundering scheme'She acknowledged that they will be leaving their location in the North County Fair, but said it was due to recent thefts.“We are currently in our efforts to move locations,” said Ramirez.Pease said lawyers for Westfield also told him they will terminate a lease with the Puppy Patch, a pet store in their National City mall.A spokesperson for Westfield only told 10News, “we don’t comment on litigation.”Both of the store’s leases will end in January. 1674
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