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The holiday season leads the mad dash to the end of the year for businesses, but this year’s dash may look entirely different because of the pandemic.“Especially the grassroots efforts, connecting with them face-to-face. Unfortunately, right now, we can’t do that. So, we need to be thinking about now, ‘How can we get in front of people more frequently?’” said Lacey Book, a business consultant specializing in helping small businesses succeed. “Essentially, we need to get in front of people and cut through the noise of everything else.”In these challenging times, she offered specific tips for navigating through December.Among her ideas:Make sure your business has a web presence that is easy to navigate. It's critical to reaching customers, who are now mostly shopping online.Reach out to repeat customers you’ve had over the months and years through email and social media.Create connections with other businesses by collaborating on marketing and see how you can help them. Being benevolent, she said, goes a long way.Discounts help as well“I think it would really be important to look at, ‘Where in my business can I offer maybe a discount or extend the opportunity for people to buy something at a lower price point?’” Book said. “Because people are also price shopping, where in the past, people were really able to find money for the things that they really wanted. But now, what they’re doing is spending money on what they actually need.”While these tips are aimed at helping businesses get through the pandemic, Lacey Book said it is likely some of the advice will be relevant beyond that, because our shopping habits and expectations may have changed for the long haul. 1694

The nation’s air traffic control system is losing controllers faster than it can hire people, according to the Air Traffic Controllers union.“If we don't have enough controllers to open all the positions and we have to combine up positions we have to reduce the capacity,” said Paul Rinaldi, the union’s president.He says the effects of not enough controllers have affected flights in the past."We have seen some situations last summer where we didn't have enough controllers at the facility where airlines did cancel flights," he said. "Right now we're at a 30-year low of certified controllers in a system."In 2017, 1,848 controllers left the job due to retirements, promotions or other reasons, according to the FAA’s Controller staffing report released this year.The FAA hired 1,880 people to be new controllers last year. That’s a gain of 32 controllers. But of the number hired, the FAA lost 735 people who did not pass the required training academy.Only 1,145 passed, far fewer than the number of controllers who left the job last year."We'll keep trying to keep up with attrition and we haven't been able to do that," Rinaldi said.He says if the problem isn’t addressed differently than it currently is, we can expect to be inconvenienced in the future when we fly."You will have some delays on the ground maybe even holding in the air depending on what the staffing looks at looks like at that facility," Rinaldi said. 1435

The President's eldest son Donald Trump Jr. downplayed Monday a 2016 meeting between top campaign aides to his father and a Russian lawyer, saying the highly scrutinized engagement "ended up being about essentially nothing that was relevant" to questions of collusion.The remarks, which came during a friendly interview on The Laura Ingraham Show, came after President Donald Trump wrote on Twitter the June 2016 meeting was intended to get damaging information on his Democratic opponent Hillary Clinton — contradicting a statement he dictated when the meeting came to light a year ago.In the interview Monday, Trump Jr. said the session lasted 20 minutes, and maintained the central focus was on adoptions — even as he conceded the Clinton dirt was how the Russian lawyers secured the meeting in the first place. 822

The name change for Boy Scouts of America is creating a buzz online as people react the organization's recent move to become more inclusive.They will begin calling the program for ages 11 to 17 "Scouts BSA."It was a historic decision for Boy Scouts of America as they take the next step towards allowing females into all their programs with their focus on bringing families together in one spot. It's all a part of the new "Scout Me In"?recruitment campaign, uniting girls and boys of the same family with one organization."Having Johnny in Scouts and Sally in soccer or some other activities — if they can go and do things together as a family unit, that's what families are looking for from the research we have," says Chris Mehaffey, scout executive and CEO of the Mid-America Council. And so the move was made today, switching the Boy Scouts program to Scouts BSA with the hopes that the new name will make girls feel comfortable joining the program geared towards 11-18 year olds.Still Mehaffey believes the name switch won't make a huge difference in girls joining the scouts. "I think those that are interested in our program will come anyway, this just shows that we are being more inclusive to what demographics we'll be serving."As for the Girl Scouts, they're remaining focused on creating programs for girls, and only girls. "So it's not changing the way we deliver our mission and programs. We're going to continue to do what girls asked us to do and provide for their changing needs," says Melissa Breazile, marketing director of Girl Scouts of Nebraska.And if girls desire, Mehaffey says girls can choose to join both organizations. "You don't have to choose. Girl Scouts meet on different nights, Cub Scouts, Scouts BSA meet on different nights, if you're interested in both if parents will allow, do both."Now this switch only affects the Boy Scout program. Ranks like Cub Scouts and Eagle Scouts, will keep their names.While the Cub Scouts have already began to bring in girls, the organization plans to fully bring them in by February of 2019. 2115

The major boom of online grocery ordering shows no signs of slowing down. More than six months into the COVID-19 pandemic, industry experts say the new convenience of ordering groceries through an app is here to stay. "In fact, it's been a huge acceleration. All of our clients that we serve, and we serve some of the biggest supermarkets in North America and the world, they picked up three times the volume that they were doing before this pandemic. And, in fact, more of them didn’t picked up more volume because they couldn't just fulfill enough orders at a time," said Max Pedro, the co-founder and president of Takeoff Technologies. Takeoff Technologies creates automated grocery fulfillment software for some of the biggest grocery chains in the country, including Albertsons, Safeway and Shoprite. The technology requires supermarkets to build a 10,000-square-foot warehouse directly behind their store. When a shopper places an online grocery order at one of these stores, the robots fulfill the order, automatically placing the items in bags, ready for the customer."What happens is those robots bring those individual items to a human being, but those items are coming to a person. They're suddenly making people 13 times more productive than if they have to roam a supermarket aisle to assemble that order," said Pedro.The company has already hit their five-year goal in just four months. "And it’s happened really fast and what’s also happening is we know that consumers are not going back to their previous behaviors. We forcefully trained many, many people to buy their supermarket carts online and they're sticking to it," said Pedro.Laurentia Romaniuk, an Instacart Trends Expert, agrees. "We've seen customers continue to use our site. It seems like online grocery is really here to stay. It's interesting because online grocery has existed in other countries for decades and people have built habits around it in other countries and I think, finally, now America is getting on board with the online grocery trend," said Romaniuk.Instacart, which offers grocery delivery service for a fee from a number of grocery stores across the country, says use of their site went up exponentially at the start of the pandemic. Now that we're in the fall, parents and children are still working and taking classes from home and the need to get groceries delivered or gathered for them, is still there. "Yes, customers are going online and shopping online and becoming more comfortable with that, but also hobbies and habits and eating patterns are changing," said Romaniuk.Pedro says pre-pandemic, only 10% of the market was buying online. It's now grown to 27%. "Remind you that four years ago, the U.S. market was half-a-percent online. Grocery is a really rough category to offer online and still maintain those low prices. Now, with these capabilities and that further need of getting the convenience factor, things have just taken off," said Pedro. Pedro suspects the entire retail industry will soon start reinventing itself, developing technology to offer more delivery and pick-up options to better serve customers who no longer want to go shopping in person. 3181