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The stunt even included a sleek website and an?Instagram account.A shopper gasps in disbelief when the secret is revealed. "Shut up, are you serious?" she says.About 80 influencers attended over two nights, according to Payless. They shelled out a total of ,000. One shopper spent 0 for a pair of boots, which represented an 1,800% markup. Payless, however, returned their money and let them keep the shoes. Payless said the influencers were paid a small stipend to attend.Payless said the social experiment was meant to remind shoppers that Payless' affordable shoes are fashionable too."The campaign plays off of the enormous discrepancy and aims to remind consumers we are still a relevant place to shop for affordable fashion," Payless CMO Sarah Couch told Adweek.A study published in 2008 tested the idea that price affects perceptions of quality. Subjects were given inexpensive wine to drink, but those who were told it was more expensive described it as more flavorful and pleasant to drink.This type of marketing, in which real customers are shocked or surprised in order to create viral buzz, has been tried plenty of times.Dove soap started the trend in 2013 with its?"real beauty" ads that showed women sketches of themselves drawn by an FBI artist. Heineken created an ad in 2017?called "Worlds Apart" that put together individuals with opposing political view points.Burger King created an ad in 2017 that dealt with high school bullying, and Coca-Cola and Procter and Gamble earned praise for their "Remove Labels" and "Always Like a Girl" advertisements.Payless has been struggling against online competitors such as Amazon-owned Zappos and buzzy startups like Allbirds. It filed for bankruptcy in 2017 and reemerged from it four months later after shuttering nearly 700 stores. 1854

The Trump administration, according to a Washingto Post report, is planning a change in policy that would require immigrants from Central America to wait in Mexico while their claims for asylum are being processed. 214

The Times report said the Department of Health and Human Services is working to define sex under Title IX as solely male or female at birth, with no room for change. The proposal could formally be presented to the Justice Department by the end of the year, sources told the Times.Read more 289

The whales spend their summers in the Arctic feeding on tiny shrimp-like, bottom-dwelling creatures called amphipods before migrating 10,000 miles (16,090 kilometers) to winter off Mexico, where the females give birth. Though they eat all along their route, they are typically thinning by the time they return north along the West Coast each spring. 349

The spellers will spell words aloud for the first time Tuesday at the Gaylord National Resort and Convention Center in National Harbor, Maryland near Washington D.C. Spellers correctly spelling their second-round word advance to the third round, which will begin Tuesday and conclude Wednesday. 294

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