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'Tis the season for spicy lattes, fast food turkey sandwiches and pumpkin-flavored everything.If you're a fan, you'd better act fast: They won't be around for long.That's by design. Seasonal items are an important marketing tool for the food industry, according to Alexander Chernev, a professor of marketing at Northwestern University's Kellogg School of Management.Limited releases almost give consumers a Pavlovian response. For example, when the weather turns colder, Starbucks customers habitually get excited about Pumpkin Spice Lattes. In November, customers come in to check out the new holiday cups."When you have these exclusive products, which exist for a short period of time, it gives people a reason to come to the store," Chernev explained.It's not just Starbucks that comes out with seasonal specials: Dunkin' Donuts announced a whole slew of pumpkin-flavored treats in August. McDonald's is getting ready for winter with the McRib. As the holiday season gets into full swing, we'll be sure to see Santa on Coca Cola bottles, turkey sandwiches from Subway and more. In the spring, it'll be Girl Scout cookie time.Related: The McRib is back at McDonald's For fast food chains in particular, which rely on familiarity, holiday items can offer consumers some variety."You need consistency because that's the brand mantra," said Chernev. "But no matter how much you like something, consuming something different ... increases the enjoyment of what you consumed before."Chernev says it's a neat marketing ploy: Although a specialty item may be exciting on its own, it can also remind consumers how much they like the basics.Seasonal offerings can also give brands a chance to test a new product. When Starbucks announced the return of the Pumpkin Spice Latte this year, it also unveiled the Teavana Pumpkin Spice Chai Tea Latte.And Chernev pointed out that seasonal menu items mean brands have something new to talk about every quarter.Starbucks says that's part of the rationale behind its seasonal drinks"We strive to provide our customers with unique, seasonal offerings to celebrate each season, and customer response has been extremely positive to that," a company spokesman said.Related: Hey, latte fans: Maple is having a moment this fallThere are some basic supply-and-demand economics behind limited-time releases too: Scarcity can build hype."It's a way to create excitement for the menu," said R.J. Hottovy, a consumer strategist for Morningstar.Items that might be popular for a few months probably wouldn't generate enough year-round demand.For example, when the McRib debuted in 1981, it was a dud. McDonald's pulled it from its menu four years later. Though it never achieved nationwide success, there were parts of the country where the McRib generated a solid enough fan base to bring it back every now and then."There's a lot of mystery around why the McRib comes and goes, but to be honest it's a local option based on consumer demand," a McDonald's spokesman said.The McRib works very well in the Midwest, but doesn't necessarily work as well in the coastal areas, Hottovy noted. That's why it makes sense to restrict the amount of McRibs that go on sale.Hottovy explained that sales typically rise for a short time when companies unveil seasonal items. But after a few weeks, that demand drops off after the core fans of the limited time product are satisfied.So enjoy your Pumpkin Spice Latte while it lasts. And let's be honest, you probably wouldn't want one in April.The-CNN-Wire 3526

This story proves age can be just a state of mind. Meet a woman who surprised herself and now inspires all of us.For 80-year-old weightlifter Sally Robertson, it takes breathing, focus and form for a solid bench press. But despite her age, Robertson is able to handle these tasks with ease. Just a few months ago, Robertson barely worked out, but things have changed."I love it!" Robertson said. "I love doing it! I really really enjoy it!"Robertson works out with her trainer Alyssa Mallett and husband Bob Robertson who last year, could barely walk."The only way he could get out of a chair was to pull himself," said Robertson. "So we knew that we were looking at moving into senior housing."He started working out at Castle Rock Adventist Hospital HealthFit Gym, a gym staffed with kinesiologists that provides fitness care and encourages physicians to “prescribe” exercise and fitness. "Coming here for two weeks, he could stand up without using hands," said Robertson. "And believe me, that totally got my attention."           Robertson decided to start weightlifting, and found the biggest battle wasn't with her body, but with her mind."I had lots of mind talk that said, 'You're too old you can't do this. But I just made up my mind to do my best," said Robertson.Robertson started slow."At first it's like, 'That's way too much I can't do that,'" said Robertson. Eventually, the weight she could lift began to rise, along with her confidence. She set a lofty goal: To compete in her region's Senior Olympics."I mentioned to Alyssa, 'Oh I've always wanted to do that,'" Robertson remembers. "And she said, 'You can.'"Mallett helped Robertson get ready and months later she was ready to compete."When I went to the Senior Olympics, I just said 'I don't care what kind of a fool I make out of myself I don't care anything about anything except I'm just going to do it,'" Robertson said.Robertson dead-lifted 10 pounds more than she had ever done before, and took home the gold."Oh I was I was so excited," said Robertson. "I was. I was excited and I was proud of myself. I was really proud."Sally's not only lifting, but walking in virtual 5Ks.  Each medal on her wall helps to change her self image."When I walk in there I look up and I go, 'I am a walker,'" said Robertson.Robertson says we can all make these changes, by taking the first step and going somewhere you feel comfortable."I wouldn't think of going in a gym with all the skinny people lifting weights in all their nice spandex clothes," said Robertson. "I just would not do that."And when the voices in your head tell you that you can't?"Tell those voices to shut up," Robertson said. "I mean, look at me."Lifting weights but more importantly uplifting yourself; at 80 or any age. 2841

TORRANCE, Calif. (CNS) - Police Monday announced the arrest of a 47-year-old parolee accused in the shooting deaths of three men during a fight at a bowling alley in Torrance.The arrest of Reginald Wallace of Los Angeles, who had been on parole since 2017 following a conviction for assault with a deadly weapon involving a firearm, was announced by Torrance police Chief Eve Irvine at a Monday afternoon news conference at police headquarters.Wallace was arrested early Sunday and was being held without bail at the Twin Towers Correctional Facility, according to sheriff's inmate records. Officers responded to a shots-fired call just before midnight Friday at Gable House Bowl, 22501 Hawthorne Blvd. Three men were pronounced dead at the scene and two others were taken to a hospital for treatment of their injuries. Two other men sought medical attention on their own.Irvine said a fight involving a few people grew into a brawl involving as many as 15. At some point, Wallace pulled a handgun from his pocket and fired into the crowd, Irvine alleged, adding that he was believed to have been the only shooter.Witness Dana Scott previously told reporters that a group of women got into a fight inside the building, then some men got involved. About a minute later, gunshots erupted, Scott said.Another witness, who refused to give his name, said a fight erupted and he heard nine gunshots.Wes Hamad, a 29-year-old Torrance resident, said he saw a ``huge fight'' break out that lasted about five minutes, blocked the entrance of the bowling alley and devolved into ``complete chaos.''``I grabbed my niece and started running toward the far end of the bowling alley,'' he said. ``As we were running, we heard 15 shots.'' Killed were Michael Radford, 20, and Robert ``Tank'' Meekins and Astin Edwards, both 28 and best friends. Meekins leaves behind a 5-year-old son, whose godfather was Edwards.``When I go home and tell him that his daddy's not coming back, it's going to break his heart because he's a daddy's boy, always has been,'' said Meekins' mother, Anglean Hubbard. ``And I wonder the person that sat up here and took all of these people's lives, how is he sleeping? How is he dealing with that? He took somebody's father. Somebody's son. I just want justice for my son and all the people in there.''Relatives of all three victims told reporters they believed the men were killed while trying to break up the fight. No employees of the bowling alley, a community fixture for about five decades, were injured, Harris said.Torrance Mayor Pat Furey described the shooting as ``horrible'' in a social media post.Rep. Maxine Waters, D-Los Angeles, issued a statement Monday morning saying she was ``deeply saddened'' to learn of the shooting at Gable House Bowl.``This shooting weighs heavily on my heart, as it took place right outside of my district in a bowling alley that should be a place for fun and celebration for members of our community,'' the lawmaker said. ``I extend my deepest sympathies to the victims, their families, and all those who have been impacted by this shooting. I would also like to thank the Torrance Police Department, first responders, and staff of the Gable House Bowl for their bravery and response to this incident.'' 3264

Tinder is soaring thanks to its new premium membership plan: Tinder Gold.Match Group, which owns 45 dating platforms including Tinder, OkCupid and Match.com, reported on Tuesday that Tinder Gold subscriptions boosted sales 19% from a year ago.Tinder added a record 476,000 paying members last quarter. Now 2.5 million customers pay for Tinder.Match CEO Greg Blatt called Tinder's quarter "fantastic" in a prepared statement.Investors swiped right on the report: Shares of Match Group spiked 11% on Wednesday. The stock is up 75% this year.Tinder already had Tinder Plus, which costs .99 a month and allowed customers to increase the number of people who viewed their profiles, use unlimited likes and undo swipes.In August, Tinder debuted Tinder Gold, a .99 monthly subscription that lets customers see who they've matched with as soon as they open the app. Tinder Gold saves time on the app because people don't have to swipe through other profiles to find matches."Tinder Gold plays on people's impatience," says BTIG analyst Brandon Ross.Ross says Match Group has mastered how to make money off loyal Tinder users."They're proving that if you have a deeply engaged base you will eventually get them to spend money," he explained.Still, Match Group faces competition from other dating apps like Bumble, Tastebuds, Hinge and Coffee Meets Bagel and will need to show investors that it's adding new paid subscribers.But analysts are convinced Tinder has room to grow and convert more customers to its paid offerings."There's a lot of momentum that remains behind the broader Tinder story," says Piper Jaffray analyst Sam Kemp.  1646

TORONTO (AP) — Kyle Lowry's 3-pointer at the buzzer was well off, and the Golden State Warriors rallied from a six-point deficit in the final three minutes to beat the Toronto Raptors 106-105 in Game 5 of the NBA Finals on Monday night.The Raptors still lead the series 3-2. Game 6 is Thursday at Oracle Arena.Kevin Durant left the game injured and Kevon Looney did the same, but the Warriors still found a way. Stephen Curry scored 31 points and Klay Thompson had 26 for the Warriors.Kawhi Leonard had 26 for the Raptors. Lowry finished with 18. 554

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