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BEIJING, July 19 (Xinhuanet) -- Expo 2010 Shanghai is proving to be a boon for successful Chinese entrepreneurs eager to tap into the global market.The 184-day event, which is predicted to attract an estimated 4 million foreign visitors along with global media coverage, is considered to be a golden opportunity for Chinese companies to raise their brands to an international level and explore business opportunities.According to survey released last year by the information office of Shanghai Municipal Government, more than a quarter of the respondents were hoping to visit Shanghai during the Expo to seek future business.The online survey polled 503 foreigners in 44 countries and regions across the world, 30 percent of whom were senior corporate executives.Of the Expo's 58 partners and official sponsors, 47 are Chinese companies, 25 are from Shanghai, 15 are from Beijing and seven from other parts of the country. They contributed a total of more than 7 billion yuan ( billion) in sponsorship fees to the event, averaging more than 100 million each.While the sums are large, the contributors represent only a small portion of the number Chinese firms that want a slice of the Expo pie. Those who are not qualified to partner an official sponsor have sought other means of gaining brand exposure."The Expo is a once-in-a-century opportunity for us to promote our brand on an international scale," said Zhang Yingguang, a public relations manager for Tsingdao Beer, the Chinese industry leader based in Qingdao, Shandong province.The company launched a flurry of billboard advertisements on the city's busiest streets, as well as in metro stations and commercial areas. The ads targeted foreigners by trying to teach them Chinese phrases about drinking.It also made a presence in the Zero Carbon Pavilion at the Expo, where it contributed lamps made out of beer bottles and launched a gourmet TV show with a local TV station.

BEIJING, July 4 (Xinhua) -- Authorities in different fields, as well as local governments around China, have been engaged in implementing the central authorities' strategic plans for the far western Xinjiang Uygur Autonomous Region to achieve what authorities have described as leapfrog development and lasting stability.The following are some key facts about China's efforts over the past month since the central work conference on Xinjiang's development concluded on May 19:-- In late May, the Ministry of Culture decided to launch several projects to strengthen the cultural heritage protection and cultural market supervision and boost the culture industry in Xinjiang. A working staff walks at the Xinjiang Islamic Scripture College in Urumqi, capital of northwest China's Xinjiang Uygur Autonomous Region, June 26, 2010. High school graduated students aged 18 to 25 across Xinjiang will be enrolled in the college, giving lectures in both Ugyur language and Arabic. About 70 percent of the classes given are religious ones. Every students in the government-funded college will get a monthly dining subsidy of 120 RMB. Graduates of the college will receive a religious bachelor's degree and serve in mosques and Islamic associations across the region.-- Also in late May, the Ministry of Transport issued a statement jointly with Xinjiang's regional government pledging to spend more money-- which will cover 50 percent of the construction costs-- for road building in Xinjiang.-- On June 1 the regulation on reform of resource taxes in Xinjiang, which was jointly issued by the Ministry of Finance and the State Administration of Taxation, took effect, marking Xinjiang as the first region in China to begin such reform.The regulation provides a shift to taxing crude oil and natural gas by price, rather than volume. The reform aims to raise local revenue for the resource-rich Xinjiang.-- From June 9 to June 12, officials of central governmental departments, including the Ministry of Science and Technology, the Ministry of Commerce and the National Development and Reform Commission, as well as officials of the China Development Bank, visited Xinjiang to inspect the development of local industries.

BEIJING, June 9 (Xinhua) -- Chinese Vice Premier Zhang Dejiang left Beijing on Wednesday for an official visit to Pakistan, Sri Lanka, Greece and Austria from June 9 to 21.Zhang is visiting the four nations at the invitation of Pakistani Prime Minister Yousuf Raza Gilani, Prime Minister of Sri Lanka D.M. Jayaratne, Greek Deputy Prime Minister Theodores Pangalos and Austrian Vice Chancellor Josef Proll, according to the Chinese Foreign Ministry.

BEIJING, June 30 (Xinhua) -- The Communist Party of China (CPC) on Wednesday launched an online database on Marxist theory by uploading the Party's major political doctrines to an Internet website, an effort that analysts said is promoting its ideology through information technology.Uploaded contents to www.ccpph.com.cn include collected works in Chinese of Karl Marx, Frederick Engels, Vladimir Ilyich Lenin, as well as former CPC leaders Mao Zedong, Deng Xiaoping and Jiang Zemin.All the works are available free of charge for Internet users to read, while visually impaired readers can listen to recorded voices reciting the content in Chinese.The website also contains dozens of works explaining the doctrines, research of the communist party as well as the CPC's important documents, files and speeches of General Secretary of the CPC Central Committee Hu Jintao and other current leaders.The database is sponsored by People's Publishing House, copyright owner of those Chinese works and major publisher of translated works of foreign political figures in China.Liu Binjie, Director of General Administration of Press and Publication, said that the official launch of these works on the Internet would expand the spread of Marxist theories.The world has entered an era when information, digitalization and other new communication methods are booming, said Huang Shuyuan, president of the People's Publishing House.The more advanced and powerful communication methods a party uses, the more influential it will be, Huang said.To help online readers find a classic Marxist reading, the database of the website provides a smart search function which finds the origin based on fractional words that readers input."It will greatly help researchers on Marxist doctrines like me, since many of those works could only be available in libraries," said Professor Zhang Guangming with the School of International Relations of Peking University."We could search for information about Marxist works at any time in my reading room," Zhang said.Prof. Zhang Xixian with the Party School of the CPC Central Committee said that the online database represents a new trend for the Party to promote its theories in a more attractive way.By the end of last year, the number of Internet users in China had reached 384 million users, covering about 28.9 percent of the country's total population.Li Changchun, member of the Standing Committee of the Political Bureau of the CPC Central Committee, also attached great importance to the publication of the Party's theories by using multimedia technologies.The People's Publishing House plans to digitalize its 3.6 billion-word Marxist theories books within two years to complete the database and provide it free of charge to the public.

BEIJING, July 4 (Xinhua) -- China's weather forecast authorities on Sunday said the heat that had been bearing down on many parts of the country would continue for a few more days.Sweltering weather, with temperatures over 35 degrees Celsius, could be expected in at least 13 provinces and regions across China, the National Meteorological Center said.In Beijing, the local meteorological bureau upgraded the heat alert on Sunday from blue to yellow, two steps below the top alert. It said the maximum temperature on Monday might shoot up to 37 degrees.Sunday's temperatures did not exceed 36.8 degrees, but residents in the capital were already complaining.A girl plays at a fountain in Shenyang, capital of northeast China's Liaoning Province, on July 3, 2010. Hot weather swept most regions in northern, central and southern China these days, with temperature of some regions soaring to 39 degrees celsius."Since last Friday, it has been extremely hot outside from 8 o'clock in the morning to 10 o'clock in the evening. I have to turn on the air-conditioning at home all the time," said a Beijing resident surnamed Zhao.High temperatures were also reported in several provinces on Sunday. In eastern Zhejiang Province, temperatures in eight counties and cities reached 39 degrees.In Changchun, capital of northern Jilin Province, thousands of residents chose to spend their weekends in the city's libraries to dodge the heat.Meanwhile, the sales of air-conditioners became hot items in the northern Inner Mongolia Autonomous Region.