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SAN FRANCISCO, May 26 (Xinhua) -- Internet advertising revenues in the United States surged to 7.3 billion U.S. dollars in the first quarter of 2011, the highest first-quarter revenue level on record for the industry, said a new report released on Thursday.The numbers also represented a 23-percent increase over the same period a year earlier, the Interactive Advertising Bureau ( IAB) and PricewaterhouseCoopers said in the report."The consistent and considerable year-over-year growth we're seeing demonstrates that digital media is an increasingly popular destination for ad dollars, and for good reason," Randall Rothenberg, chief executive officer of the IAB, said in a statement."As Americans spend more time online for information and entertainment purposes, digital advertising and marketing has emerged as one of the most effective tools businesses have to attract and retain customers," he added."These numbers indicate that the interactive advertising field hasn't simply bounced back since the recession; it's growing with dynamic energy," noted David Silverman, a partner at PricewaterhouseCoopers.IAB, a trade association for interactive marketing, comprised more than 500 media and technology companies who are responsible for selling 86 percent of online advertising in the United States.

BEIJING, May 11 (Xinhuanet) -- New retirees suddenly confronted with plenty of time on their hands might be happy to learn that reading keeps one mentally alert and abreast of current aff airs, says Ursula Lenz of Germany's working group of senior citizens' organizations, BAGSO.Growing old can present difficulties such as failing eyesight or problems concentrating, but experts encourage the elderly not to give up on reading and to adapt to their situation.From the perspective of health professionals, there are many advantages to reading books or newspapers for senior citizens.Reading helps the elderly keep a sharp mind. The ability to transform words into mental images is good for cognitive performance. Reading also improves vocabulary, language use and the ability to concentrate, according to Simone Helck from the Kuratorium Deutsche Altershilfe, an organization in Germany that helps promote and develop strategies for taking care of the elderly.So, what exactly happens in the brain when we read?"The brain builds new synapses, junctions between the neurons, when it's stimulated such as during reading," says Manfred Gogol, a physician and president of Germany's Society for Gerontology and Geriatrics.Gogol recommends reading books that deal with subjects that are of special interest to the reader. If a long novel seems like too much work, then try a novella or collection of short stories.But a prerequisite for reading is that any sight defect is corrected by an optician.In response to the needs of elderly people, publishers print books with large typefaces and bigger line spacing. Lenz says it is worthwhile asking for large print books in libraries and bookshops.But no matter what the reading matter is, another important aspect is being able to exchange opinions about a book with other people. Whether it's a society magazine, highbrow literature or a daily newspaper, there is always something to talk about.

BEIJING, Jan. 22 (Xinhua) -- The Chinese central government in Beijing pledged Saturday that it would work to ensure smooth and safe traveling for the public as many return home to reunite with families during the Spring Festival.It is expected that some 700 million people are to travel during a 40-day Spring Festival travel period that began Wednesday, but heavy snow and icy rain, which has continued since the new year began, has disrupted traffic and cut water and power supplies to some regions in south and southwest China.The lingering freezing weather also poses great challenges to transportation and railway authorities, as they work to avoid another travel disaster, as was seen in early 2008 when unprecedented heavy snow and freezing rain inundated the south of the country, bringing traffic to a standstill at the peak holiday season.Due to this, the Ministry of Public Security announced on Saturday that it had drawn upon the experiences gained from the 2008 weather disaster, and has ordered local bureaus to begin planning precautionary measures to combat the freezing weather.It also issued orders to local departments beginning in late December to step up snow clearance and make sure expressways and key trunk lines are not closed by snow."More police will be deployed to maintain traffic order and security, and to reduce offences such as drunk driving, speeding, passenger overloading of cars and trucks, and driving while fatigued," Huang Ming, Vice Minister of Public Security, said in a press conference held in Beijing.Meanwhile, over 8,300 service stops would be established across the country in order to provide necessities such as water and medical help to drivers and migrant works returning home for the festival.China's meteorological authority forecast Saturday that snowy weather will weaken in most regions over the next three days, but the eastern areas in southwest China will continue to see more rain and snow.On Sunday, the weather forecast anticipated that moderate snow would hit some regions in Inner Mongolia, Guangxi, and Hainan, as the southwestern province of Guizhou will see more icy rain.Local authorities said nearly 10 million have been affected in Hunan after a blizzard that started Monday, which also forced the evacuation of 73,000 people. About 15 power lines were shut down and 132 roads were closed because of snow and icy rain in Guangxi.As the freezing weather makes travel on roads more difficult, railway stations are seeing surges in passenger numbers.An official with the Ministry of Railways (MOR) said nearly 4.8 million passengers took trains on Jan. 19, the first day of the travel peak season this year, up 11.9 percent compared to the corresponding day last year. The next day, over 4.9 million passengers traveled on railways, up 17.5 percent. The Nanchang railway station even saw passenger number jump 30 percent.The MOR said earlier that it would run an additional 293 pairs of trains per day during the rush period in order to meet climbing passenger demand.Further, the Vice Minister of the country's National Development and Reform Commission, the country's top economic planning body, said the ministry would work with other government departments to implement multiple measures in maintaining a stable supply of coal, electricity, oil, and gas so that residents' demands for heating and power use can be met during the festival.The traditional Chinese Spring Festival, or chun jie in Chinese, is the country's most important festival. It falls on Feb. 3 this year. Workers nationwide enjoy a seven-day holiday that ends on Feb. 8.

SAN FRANCISCO, May 4 (Xinhua) -- Intel Corp. on Wednesday announced that it will mass-manufacture chips using new transistors featuring a three-dimensional (3-D) structure, calling it a technical breakthrough in microprocessors.The 3-D transistor, called Tri-Gate, represents a fundamental departure from the two-dimensional planar transistor structure that has powered computers, mobile phones and other modern electronics, Intel said."Intel's scientists and engineers have once again reinvented the transistor, this time utilizing the third dimension," Paul Otellini, Intel's chief executive officer, said in a statement.Intel on Wednesday also demonstrated a 22-nanometer (nm) microprocessor, codenamed "Ivy Bridge," which will be the first high-volume chips to use the new 3-D transistors.Ivy Bridge is scheduled for high-volume production readiness by the end of this year, the company said.According to Intel, the 3-D transistors enable chips to operate at lower voltage with lower leakage compared to previous transistors, providing up to 37 percent performance increase at low voltage versus the company's 32nm planar transistors.The gain means that the new 3-D transistors are ideal for use in small handheld devices, which operate using less energy to " switch" back and forth, Intel noted.

ROME, May 26 (Xinhua) -- African swine fever, a viral disease deadly to pigs but harmless to human beings, is spreading beyond Russia and the Caucasus region into Europe, the United Nations' food agency said Thursday."African swine fever is fast becoming a global issue," said Juan Lubroth, chief veterinary officer for the Food and Agriculture Organization."It now poses an immediate threat to Europe and beyond. Countries need to be on the alert and to strengthen their preparedness and contingency plans," he said.The disease, for which there is currently no vaccine, was introduced into Georgia from southern Africa late in 2006. It entered through the Black Sea port of Poti, where garbage from a ship was taken to a dump where pigs came to feed, the FAO said.Strategies to tackle African swine fever include quarantine, on-farm security and other measures aimed at minimizing the risk of introduction and establishing of the disease.