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Starbucks is teaming up with the Malala Fund. Barbie launched an "Inspiring Women" series. McDonald's flipped its golden arches to make a W.In 2018, brands are leaning into International Women's Day — and using it as an opportunity to broadcast their commitment to gender equality.Tunay Firat, partnership development specialist at UN Women said that over the past several months, companies have been asking her about ways to get involved. In previous years, she's often been the one to initiate contact."I would call it a societal shift," she said. "[Companies are] reaching out to me from all around the world."Something like this, she added "has never happened since the inception of UN Women," the United Nation's group dedicated to empowering women."Brands are always looking for opportunities to leverage events to shape their perceptions," said Tim Calkins, a marketing professor at Northwestern University's Kellogg School of Management."International Women's Day is a perfect opportunity for brands to talk about their commitment to empowerment."For some big companies, the event has become a focal point for major campaigns.This year, Mattel planned its "biggest global effort to date timed to International Women's Day," said Lisa McKnight, global general manager for Barbie, during an analyst event in February.Though Mattel is only offering three new Barbie dolls for purchase right away, it's planning to roll out another 14 "Shero" dolls — including ones based on Olympic snowboarding champion Chloe Kim and "Wonder Woman" director Patty Jenkins.The company is also inviting customers to tweet using the #MoreRoleModels to shout out women who inspire them.Procter & Gamble launched its big

Starbucks is closing an additional 100 stores in the US within the next year because of shifting consumer habits due to COVID-19.With fewer people working in urban centers, the coffee giant is responding by setting up more stores in the suburbs.There's also less customer traffic during the week now but that is offset by more coffee being sold on weekends.Starbucks has become more focused on drive-thru's and carryout, with fewer customers lingering inside because of social distancing.The store closings are in addition to 400 previously announced for the US, and another 200 for Canada.Still, with Starbucks planning 850 new stores at the same time, there will actually be a net gain of 50 new stores next year.No word has been released on where the new stories will be built and which stores are closing. 817

Speaker Nancy Pelosi says she is calling the House back into session this week to vote on a bill prohibiting the U.S. Postal Service from implementing any changes to operations or level of service. The action comes amid growing concerns that the Trump White House is trying to undermine the agency during the coronavirus pandemic while states expand mail-in voting options. A senior Democratic aide tells The Associated Press that House Democrats are likely to discuss the schedule on a conference call on Monday and are expected to be in session next Saturday.Pelosi sent a letter to Democratic members, stating that changes to the post office would "threaten to deny the ability of eligible Americans to cast their votes through the mail in the upcoming elections in a timely fashion. These delays also threaten the health and economic security of the American people by delaying delivery of life-saving medicines and payments. In 2019, 1.2 billion prescriptions were delivered through the Postal Services, including almost 100 percent from the VA to veterans." Any changes would need the approval of the Senate and president. While it's unclear how the Senate would react to such a bill, the president said he would approve assistance for the Post Office with conditions."Sure, if they gave us what we want. And it’s not what I want, it’s what the American people want," Trump said Friday. 1401

Senate Majority Leader Mitch McConnell, R-Kentucky, said Thursday that he hasn't visited the White House in more than two months and noted that he's avoided visiting President Donald Trump in-person due to the White House's lax COVID-19 protocols."I actually haven't been to the White House since August the 6th because my impression was their approach to how to handle this is different from mine and what I insisted that we do in the Senate, which is to wear a mask and practice social distancing," McConnell said at an event in Kentucky on Thursday.McConnell added that he and the Trump speak "frequently" on the phone.Given McConnell's status as the most powerful lawmaker in the President's party, Thursday's revelation was surprising. In the past two months, the Senate has been negotiating more COVID-19 stimulus and begun the process of filling a Supreme Court vacancy, all while both McConnell and Trump embark on re-election campaigns that are intrinsically linked.Several White House officials have tested positive for COVID-19 in recent days, including Trump. While Trump has said that he supports masks, he himself rarely wears them, and White House officials are often spotted without them. In the days prior to testing positive for COVID-19, Trump ridiculed Democratic presidential nominee Joe Biden for wearing masks during a presidential debate.Less than a week before confirming he had contracted the virus, dozens of top Republican lawmakers visited the White House to celebrate the nomination of Judge Amy Coney Barrett to the Supreme Court. While the ceremony itself took place outdoors, many later moved indoors and were photographed shaking hands and hugging without masks or face coverings. Nearly a dozen people who were in attendance at that ceremony have since contracted the virus.USA Today also reports that after regularly testing and conducting temperature checks for visitors in the late spring and early summer, the White House eased off those protocols in recent months.Trump was hospitalized for about three full days last weekend while battling the virus but has since said he's feeling much better. McConnell said he's also seen improvement in Trump's health."I think he's perfectly fine. He seems normal," McConnell said Thursday. "And we've been discussing the very issues that you all are discussing with me right now. And of course, the biggest thing that we're doing at the moment is the Supreme Court." 2453

ST. PETERSBURG, Fla. (AP) — Florida shattered the national record Sunday for the largest single-day increase in positive coronavirus cases in any state since the beginning of the pandemic, adding more than 15,000 cases as its daily average death toll continued to also rise.According to state Department of Health statistics, 15,299 people tested positive, for a total of 269,811 cases, and 45 deaths were recorded.California had the previous record of daily positive cases — 11,694, set on Wednesday. New York had 11,571 on April 15.The numbers come at the end of a grim, record-breaking week as Florida reported 514 fatalities — an average of 73 per day. Three weeks ago, the state was averaging 30 deaths per day. Since the pandemic began in March, 4,346 people have died in Florida of COVID-19, the state says.Testing has doubled over the last month, going from about 25,000 tests per day to almost 50,000, but the percentage of people testing positive has risen even more dramatically. A month ago, fewer than 5% of tests came up positive on a daily average. Over the past week, the daily average exceeded 19%.About 10.7% of Saturday’s 143,000 tests came up positive, with an average age of 38. “I still think we need to increase our testing a little bit more,” said University of Florida epidemiologist Dr. Cindy Prins, adding that the state and local health departments should ramp up their contact tracing.Prins said that she's still concerned about large crowds, gyms and some restaurants as being places of mass transmission. Reports of illegal clubs and raves in South Florida is also a worry, she said.“I really do think we could control this, and it’s the human element that is so critical. It should be an effort of our country. We should be pulling together when we’re in a crisis, and we’re definitely not doing it,” she said. “I know people want to live their lives. There have been a lot of other times, people have made those sacrifices in order to benefit our society. It’s almost like a war effort. That’s what we need right now.”Terry Shaw, AdventHealth’s president and CEO, said Sunday on CBS’ Face the Nation that the peak of COVID-19 hospitalizations in Florida will be “sometime in front of us in July."While on the program, he said that the health system, which has hospitals in nine states including 30 in Florida, has adequate PPE, a stockpile of ventilators and a clinical team that’s learned how to better treat the disease.“I give you an example. Our length of stay in our ICU for COVID patients has dropped in half. The number of people coming in to our hospital with COVID that need a ventilator, we’ve also been able to cut that in half. And because of those things, our death rate has also been cut in half" since the beginning of the pandemic,” he saidThe health system’s ICU capacities in Florida are currently running at about 85% to 90%. He said the system could turn some “progressive care units" into ICU units if needed.Hospitals in several counties have stopped doing elective surgeries. HCA West Florida have ceased inpatient elective procedures at hospitals in Hillsborough, Pinellas and six other nearby counties, said an HCA spokeswoman on Sunday. Florida ceased elective surgeries statewide from March until early May in order to free up beds, and to reserve personal protective equipment for health care workers caring for COVID-19 patients.Miami-Dade, Broward, and Palm Beach are the top three counties for hospitalizations, with 3,232 people hospitalized — 42 percent of the 7,542 people in hospitals statewide for coronavirus.Miami-Dade County Mayor Carlos Gimenez told CNN on Sunday that his county's hospitals will soon reach capacity, but he said more beds can be added, including for intensive care.“We still have capacity, but it does cause me a lot of concern,” he said.Throughout May and into June, the state reopened much of its economy with some restrictions — and the number of positive cases began rising, but it wasn't until the last week that the daily death total began rising, too.Because of the increase in cases and the positivity rate, doctors have predicted a rise in deaths, saying the mortality rate usually increases two to four weeks later as some of those infected get sicker and eventually die. Health experts are concerned that people are gathering in crowds, and have expressed concern that the Republican National Convention's nomination party for President Donald Trump will be held in Jacksonville in August.On Saturday, the Magic Kingdom and Animal Kingdom reopened at Walt Disney World in Orlando, concerning health experts who urge people not to gather in groups. Guests at the park said that people were wearing masks and social distancing, and videos showed near-empty parks.Florida Gov. Ron DeSantis said that even with the rising rates, he still wants the schools to reopen as scheduled next month, saying children have not proven to be vectors for the disease in states and countries where campuses are open. He said while each county will have to come up with procedures, depending on their local infection rate, not opening the schools would exacerbate the achievement gap between high- and low-performing students.“We know there are huge, huge costs for not providing the availability of in-person schooling,” he said. “The risk of corona, fortunately, for students is incredibly low.”Helen Ferre, a spokeswoman for DeSantis, said Sunday that the state has tested more than 2.4 million people for COVID-19.Ferre said the important statistic isn’t the raw number of positives, but the percentage — on Sunday, it was just over 11%, about 8 percentage points lower than the weekly average.“The more people who get tested and are proportionately reporting negative for this virus is meaningful,” she wrote in an email to The Associated Press.Meanwhile, a commissioner for a county near Jacksonville is seriously ill with the virus, according to a posting by his daughter on Facebook.St. Johns County Commissioner Paul Waldron had recently voted against a county ordinance requiring masks, but not because he opposed them. He said he wanted more answers from county administrators about which masks are most effective and whether the county had enough for employees and visitors at government buildings. 6300