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Subscription clubs for clothing, meals and razors have changed the way people shop. Now Nike is wading into the subscription market for the first time.Nike announced Monday that it is debuting Nike Adventure Club, a sneaker subscription for kids ages two through 10. Nike will offer parents three options for their kids: four pairs of sneakers a year for a month, six pairs for a month or 12 pairs for a month. Parents and kids will be able to choose from a selection of around 100 sneakers."This is probably one of the best examples of a major brand taking the attributes of a [direct-to-consumer] digital brand" and linking it to its broader strategy, said Bryan Gildenberg, chief knowledge officer at Kantar Consulting.Nike is targeting time-strapped parents in the suburbs and rural areas who don't live near a shoe store with the program. The company says that dragging young kids to a store every few months to try on sneakers that they will quickly outgrow can frustrate parents. Shopping for kids' shoes online also brings sizing issues and return hassles, the company says."We've discovered a huge pain point for parents around shopping for kids' shoes," Dave Cobban, general manager of Nike Adventure Club, told CNN Business. "This was a great opportunity to experiment with different solutions."Nike started piloting a sneaker club for kids two years ago. It grew to 10,000 members, and Cobban said Nike believes it's ready to unveil the service more broadly.Nike Adventure Club is a key initiative for the company. Forty staffers are working on the concept. The service gives Nike a way to draw parents who are outside of its traditional big-city customer base and build a connection with young kids. Other online styling services and subscription companies such as Stitch Fix, Kidbox and Rockets of Awesome are also fighting to win parents and children in the billion US children's clothing and footwear market.Perhaps more importantly for Nike, its kids' sneaker club allows the company to test out the subscription market and potentially apply it to its adult shoppers.Cobban noted that avid runners need to replace their shoes frequently and he mentioned the possibility of a marathon membership program."We're starting to think about what other athletes have problems that could be very easily solved by a subscription," he said. "This is the beginning of something pretty exciting for Nike." 2437

Sen. Kirsten Gillibrand dropped out of the race for the 2020 Democratic presidential nomination Wednesday afternoon, ending a campaign that failed to catch on despite the New York Democrat's substantial campaign war chest and high profile position."Today, I am ending my campaign for president," Gillibrand said on Twitter. "I am so proud of this team and all we've accomplished. But I think it's important to know how you can best serve. To our supporters: Thank you, from the bottom of my heart. Now, let's go beat Donald Trump and win back the Senate."Gillibrand's decision to drop out comes as she was on the cusp of failing to qualify for the third Democratic primary debate as she was unable to meet the donor and polling thresholds outlined by the Democratic National Committee.Gillibrand, in a sign that the campaign viewed qualifying for the third debate as critical, had spent millions on TV and digital ads aimed at boosting her support. But those efforts failed to break Gillibrand out of the pack of candidates polling under 1% nationally.Gillibrand centered her campaign on fighting for equality, especially for women, something that she has also made central to her time in the Senate. 1212

Puppies: cute balls of fur.But according to the Centers for Disease Control and Prevention, they're also linked to a multi-state outbreak of an infection that's resistant to multiple drugs.An outbreak strain of Campylobacter jejuni has been reported in 30 states and so far 30 people have been infected, the CDC said.Four have been hospitalized but no deaths have been reported, the 395

Sen. Elizabeth Warren kicked the 2020 White House race into high gear on New Year's Eve when she announced the formation of a presidential exploratory committee.The announcement made clear that Warren is in the race for the Democratic nomination, but by forming an exploratory committee, she is technically still one step short of officially becoming a presidential candidate.An exploratory committee is a vehicle by which candidates for federal office can "test the waters" of a bid before officially entering a race.It's a mostly technical distinction that allows candidates to form a committee and begin raising and spending money on limited campaign activities like polling and outreach. And exploratory committees aren't initially required to file reports with the Federal Election Commission, at least until a candidate's bid becomes official by FEC standards.That happens, 892

Smoking has been a lifelong habit for Pete Quinto.“Since I was 21,” he said. “I’m 53.”He lives in New Jersey, a state where the tax on cigarettes is just under a pack, but it could be higher.“I know New York’s pretty high,” Quinto said.New Jersey may soon be, as well. The governor is proposing a state cigarette tax of .35 a pack, placing it on par with New York and Connecticut as one of the highest cigarette taxes in the nation.The very highest? Washington D.C., at .50 a pack. Yet, cigarette taxes vary wildly across the country. The lowest is in Missouri: a mere 17 cents per pack. Others include 30 cents in Virginia, 84 cents in Colorado and .33 in Florida.“Raising taxes is the quickest way to reduce tobacco, particularly among young people and the poor, whom the tobacco industry preys,” said Matthew Myers, who heads up The Campaign for Tobacco-Free Kids.He said there is a direct link between higher cigarette taxes and lower smoking rates.“The advantage of tobacco taxes is they reduce tobacco use more effectively, more efficiently and more predictably than any other single tactic, while also raising revenue for government,” Myers said.Yet, critics have pointed out that lower-income smokers get hit the hardest by taxes like these and a U.S. Surgeon General report earlier this year, found they have the least access to programs to help them quit.Still, at least one academic study, “Tax Burden on Tobacco,” shows the connection between higher taxes and lower smoking rates. It looked at the price of cigarettes and their sales from 1970 to 2017. The findings? The higher the cigarette price, the fewer packs sold.“In an ideal world we would be down to zero,” Myers said. “We’re a long way from there.Back in New Jersey, Pete Quinto said if the tax goes up as much as proposed, he might finally quit.“Most definitely,” he said. “I’m not paying all that money.” New Jersey has not raised its cigarette sales tax in a decade. The proposal would raise an extra 8 million a year in the state. 2030

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