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gest campaign around International Women's Day, called We See Equal, in 2017 and continued to build on it this year.Allison Tummon Kamphuis, who leads P&G's gender equality program, explained that the company's first big push came after it named gender equality as one of its initiatives in 2016.In previous years, P&G observed International Women's Day internally, with lectures and events for staff. Now, the company hosts several public-facing events, including a discussion with Katie Couric and an interactive exhibit called "Women at Work: Myth vs Reality."Firat pointed to P&G as a company that has genuinely committed to promoting gender equality.While some brands have given International Women's Day a lot of thought, others are still trying to figure out a way in. Firat said that some companies hope a campaign featuring women's empowerment will help them reach Millennials, who tend to value brands that embrace social causes.Calkins suggested that some companies may also be chasing the success of others."Marketers watch what other marketers are doing," he said."When companies see high-profile campaigns that get some traction ... they are very quick to jump on the bandwagon."Though there are advantages to joining a conversation about gender, there are also risks. "If you're going to be out there celebrating your commitment to gender equality, then it does invite some scrutiny," Calkins said.One example, he said, is the "Fearless Girl" statue.The sculpture was conceived by the powerful financial group State Street and advertising firm McCann as a way to spread awareness of State Street's efforts to increase gender diversity on corporate boards.The campaign was an overwhelming success People fell in love with the statue of the defiant girl staring down the "Charging Bull" in New York City, and she quickly became a symbol of resistance and empowerment.But the sculpture's prominence put State Street in the spotlight when it agreed to pay million to settle allegations that it underpaid female and black employees. The firm denied any wrongdoing.And McDonald's, which has faced protests by employees seeking higher wages, is already being criticized for honoring the day with what some see as an empty gesture.  3975

The 2008 recession proved devastating not only to the economy but American lives after suicide numbers spiked in its wake. And for veterans at a high risk of unemployment and mental illness, experts say greater efforts are needed to support the population.A nonprofit in San Diego is using a unique form of therapy to help veterans and their caregivers during this time."All I have to do is relax. Being able to get out of my head and literally not have to do anything for an hour, it's amazing," said Candra Murphy, an Air Force veteran.In a pool heated to match the human temperature, veterans are transported to a state of calm."It's often equated to if you were to go all the way back to being the womb, and that safety and serenity of being in the watery environment," said Elizabeth Berg, executive director of Wave Academy.But like many veterans sent to the aquatic therapy program, Murphy had her reservations."The first session, I was tense pretty much all the way through," remembered Murphy.Murphy served for six years and deployed once to Balad, Iraq. She says the base was a constant target for mortar attacks, and the most difficult part of the deployment was not knowing what was going to happen next.When she reintegrated back into civilian life, everyday tasks like driving, were a challenge."It just depends on the day. More often than not, my symptoms tend to show up as anxiety, hyper-vigilance, general distrust of crowds. I tend to self-isolate a lot," said Murphy.Through counseling, Murphy learned she had Post Traumatic Stress Disorder (PTSD). She began sessions at Wave Academy before COVID-19, but like many services, it was put on hold.Murphy says she's been managing the pandemic well, but it was challenging not having access to the therapies which help with her PTSD."For the first time ever, we have a wait list of people who would like to have our therapy program," said Berg.Wave Academy serves veterans, active duty service members, and caregivers. Through donors and granters, they're able to provide eight sessions at no cost for people with low to moderate-income."It's great for physical therapy as well, the warm water and the light massaging and maybe twist or stretches is absolutely helpful for the physical body. But I think the piece that makes it so effective when we're working with veterans who have post-traumatic stress, you know we're working with that trauma of the mind, is that this particular therapy transcends from body to mind," said Berg.Clinical psychologist Mark Jesinoski works with combat veterans, many who were already dealing with heightened physical and emotional pain before the pandemic."I'm hearing from a lot of veterans that they're feeling more isolated, they're feeling less supported. Exactly what they need they're not getting right now," said Dr. Jesinoski. He says he's alarmed by what he sees in his practice, for both civilians and veterans. "When I look back at my veteran community that I get to work with every day and feel their pulse, what I notice is every single thing they experience as normal people is completely and totally magnified by what's happening in our society today," said Dr. Jesinoski. A report from the Meadows Mental Health Policy Institute indicated that for every 5 percent increase in the national unemployment rate, as many as 550 veterans a year could be lost to suicide, and 20,000 more could suffer from substance abuse disorders.But instead of focusing on predictions, Dr. Jesinoski says society should seek proactive solutions."I don't think it's a matter of putting more money into it, I think it's about being much smarter and much wiser in how we allocate that money in being a much more interconnected system of services," said Dr. Jesinoski. Between the government and community nonprofits like Wave Academy."What I would say to a veteran if they are struggling is don't do that pride thing, don't do that isolation thing, don't do the 'I ain't got time to bleed thing'. Be willing to take a breath and to overcome that resistance to asking for help," said Jesinoski.After being inspired by his journey of working and healing with veterans, Dr. Jesinosky started a podcast to help support the population.If you or someone you know needs help, you can contact the National Suicide Prevention Lifeline anytime at 1-800–273-8255. 4353

TAMPA, Fla. (AP) — In his first trip to Florida at the Democratic presidential nominee, Joe Biden sought to build support among Latinos, who could decide the election in one of the nation's fiercest battleground states. WATCH LIVE:In a roundtable with veterans in Tampa on Tuesday afternoon, Biden tore into President Donald Trump for his reported remarks referring to fallen soldiers as "suckers" and "losers." Later in the day, Biden will hold a Hispanic Heritage Month kickoff event in Kissimmee, near Orlando, as part of an urgent mission to build support among Latinos who could decide the election in one of the nation's fiercest battleground states. 664

TAMPA, Fla. — A kitten in Florida is recovering after being stabbed in the face with a dart.Jennifer Tate volunteers with the St. Francis Society Animal Rescue and she can’t wait to bring home the kitten.“We saved a cat about two and half years ago that had been shot with an arrow and we named him Sir Robin. So, we thought it would be appropriate to name her Maid Marian, the love interest of Sir Robin Hood," said Tate.Hillsborough County Animal Services is trying to find out who’s responsible for hurting the cat.“The person that found her said she could not open her mouth, so it had pierced all the way through and actually into part of her throat," Tate said.Someone found the kitten on Aimiee Court, south of Bearss Avenue in Tampa.“It’s horrific. How does somebody walk up to a cat and jam something into her face? And walk away. How do you sleep at night," said Tate.If Maid Marian is ready, she’ll have surgery Friday at Gulf Coast Veterinary Center.Tate will foster her, but eventually, the hope is the kitten will be adopted.“We want her to have the best life and to be able to put this behind her. And we want to catch the person who did it so we can stop him from hurting more cats," she said.Authorities are asking anyone with information to call Hillsborough County Animal Services at 813-744-5660.If anyone wants to help with Maid Marian's care, St. Francis Society Animal Rescue accepts donations at https://stfrancisrescue.org/This story was originally published by Erik Waxler at WFTS. 1515

The 52nd Annual Country Music Association Awards were held Wednesday at Bridgestone Arena in Nashville, Tennessee.The following is a list of this year's nominees and winners. 182

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