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The holiday season leads the mad dash to the end of the year for businesses, but this year’s dash may look entirely different because of the pandemic.“Especially the grassroots efforts, connecting with them face-to-face. Unfortunately, right now, we can’t do that. So, we need to be thinking about now, ‘How can we get in front of people more frequently?’” said Lacey Book, a business consultant specializing in helping small businesses succeed. “Essentially, we need to get in front of people and cut through the noise of everything else.”In these challenging times, she offered specific tips for navigating through December.Among her ideas:Make sure your business has a web presence that is easy to navigate. It's critical to reaching customers, who are now mostly shopping online.Reach out to repeat customers you’ve had over the months and years through email and social media.Create connections with other businesses by collaborating on marketing and see how you can help them. Being benevolent, she said, goes a long way.Discounts help as well“I think it would really be important to look at, ‘Where in my business can I offer maybe a discount or extend the opportunity for people to buy something at a lower price point?’” Book said. “Because people are also price shopping, where in the past, people were really able to find money for the things that they really wanted. But now, what they’re doing is spending money on what they actually need.”While these tips are aimed at helping businesses get through the pandemic, Lacey Book said it is likely some of the advice will be relevant beyond that, because our shopping habits and expectations may have changed for the long haul. 1694

The judge in Bill Cosby's indecent assault trial ruled Tuesday a jury can consider as evidence the comedian's 2005 admission that he procured Quaaludes for women he wanted to bed.Accuser Andrea Constand is one of dozens of women who have accused the former TV star of drugging and sexually assaulting them, an allegation Cosby denies.Judge Steven O'Neill's decision came amid a more than hourlong hearing, during which the jury was not present. The hearing dealt with attorney-client privilege, Fifth Amendment concerns and Cosby's defense team's plans to call one of Constand's civil attorneys to the stand, as well as a toxicologist who will dispute her account of how the drugs affected her. 702

The Phoenix Police Department says the ex-boyfriend of Kiera Bergman, a 19-year-old woman who has been missing since August 4, has been arrested for identity theft.Police say 23-year-old Jon Clark was being questioned in relation to Bergman’s disappearance when police found several items with the personal identification of other people as well as items indicating forgery in his vehicle.Clark was arrested Friday and booked into jail for 22 counts of aggravated identity theft and two counts of forgery.Police have given no indication that this arrest connects Clark to Bergman’s missing person’s case.Bergman was last seen at her home near on Aug. 4.According to police, Bergman never returned home after leaving and has not been seen or heard from since.Kiersten Bragg, Bergman's mother, says her daughter went to work that Saturday morning, and Clark picked her up but she never made it back to their apartment.Police still say her disappearance is considered suspicious, and they are still asking anyone with any information on her disappearance to call 480-WITNESS. 1085

The League of Conservation Voters, an organization that has spent the last two years fighting President Donald Trump's environmental agenda, plans to spend more than million in helping Democrats' effort to take back the House in 2018, according to a memo from the group's top political operative.The planned spending through the group's political action committee, reported first by CNN, represents the largest commitment the group has ever made on House races. It will focus on competitive districts seen both as winnable by Democratic leaders and open to a pro-environmental message by the group.The spending is different from most outside group involvement in the 2018 midterm elections: While Democrats have been pouring money into competitive House races as a way to deliver a powerful message to Trump in November, group operatives tell CNN their messaging will focus primarily on hyper-local environmental issues that have been exacerbated by the President as a way to show environmental messaging still resonates with a host of voters, including suburbanites, Republican-leaning women and older Latino voters. 1129

The Pennsylvania Supreme Court released new congressional district lines Monday, replacing the old Republican-drawn maps in time for the state's May primary.House Republican and Democratic operatives said Monday afternoon they are still analyzing the partisan makeup of the new districts.But in a swing state where Republicans hold 13 House seats to Democrats' five, the balance appears all but certain to tip in Democrats' direction.The biggest changes come in the Philadelphia suburbs, where three Republican-held seats -- Reps. Ryan Costello, Brian Fitzpatrick and the retiring Pat Meehan -- were already Democratic targets.The new maps appear more compact and suburban than the existing district boundaries and an alternative that state legislative Republicans had submitted -- and one of those districts is now made up of just Montgomery County, a Democratic stronghold that the GOP had proposed dividing heavily.Republicans in the Pennsylvania legislature have said they intend to challenge the new maps in federal court. The Supreme Court previously refused to hear a challenge to the state high court's ruling that the previous maps were gerrymandered in a way that violated the Pennsylvania Constitution. 1221

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