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After targeting keto and paleo dieters, Chipotle is courting vegetarians.The fast casual chain on Monday expanded its new line of diet-based bowls to include vegan and vegetarian options. "Lifestyle bowls" launched earlier this year with Whole30 and double protein meals in addition to the keto and paleo bowls.The lifestyle bowls are a way for Chipotle to market itself to a wide variety of customers focused on health, especially as it rebounds from E. coli and norovirus scares from a few years ago. And the vegetarian and vegan options could help raise awareness among an increasingly important customer base.Chipotle first introduced its vegan protein option, Sofritas, in 2014. Demand for Sofritas has continued to grow, the company said. Last year, it cooked 7.5 million pounds of Sofritas. Vegetarian and vegan meals made up roughly 12% of all the meals Chipotle sold in 2018."We've found that many people are increasingly looking for plant-based protein options," said Chris Brandt, Chipotle's chief marketing officer. The bowls don't include new vegan or vegetarian ingredients. They're only available as pre-configured options on Chipotle's website or mobile app.Taco Bell recently tried a similar tactic.In January, Taco Bell announced a plan to test out a vegetarian menu board that would highlight the restaurant's current vegetarian options, including tacos, tostadas burritos and crunchwraps. Putting all of the meat-free items on one menu should make it easier for vegetarians to see their options, Taco Bell explained. For Chipotle, the lifestyle bowls are a way not only to lure vegetarian eaters, but to create positive hype for the brand.During an earnings call in February, CEO Brian Niccol said that the lifestyle bowls "resonated with consumers in a big way." CFO John Hartung said the bowls "created an awful lot of buzz and interest.""The whole idea here is to really emphasize again that Chipotle can be an option for virtually any diet," said Sharon Zackfia, an analyst who covers restaurants for the research group of asset manager William Blair. By raising awareness of the many different diets Chipotle is compatible with, it is "eliminating the veto factor," she said.Chipotle has come a long way since it suffered following an E. coli outbreak that 60 Chipotle customers in 14 states ill in late 2015 and early 2016.Now, customers are coming back. In 2018, the company reported a revenue increase of 8.7% compared to the previous year. Sales at restaurants open at least a year jumped 4% in that time frame, and digital sales surged 42.4%.To help drive the rebound, Chipotle unrolled its "for real" marketing campaign, which highlights ingredients and offers transparency into its operations, streamlined its pickup options, expanded its delivery services and made its production lines more efficient, among other things. 2897

AMHERST, N.Y. — The Better Business Bureau (BBB) is warning people to use caution when signing up for so-called "risk-free trials" online. Often, what looks like a free offer has fine print that results in a consumer getting unwanted products which are charged to your debit or credit cards.The internet and social media are filled with "free trial" offers promising you a chance to get a free product for a small shipping charge.However, the BBB found that many times people are not reading the fine print, which can be misleading and says a person is actually subscribing to receive products over time.Some New York victims have lost hundreds of dollars. And the problem is growing. The Federal Trade Commission reported the number of "free trial" complaints nearly doubling from 2015 to 2017.An investigation by the Better Business Bureau found that 72 percent of victims are women because the fraudulent ads often promote skin care products.In addition, the BBB found scammers are falsely claiming celebrities, like Oprah Winfrey and others, are endorsing their products.You can read the BBB investigation 1123

A simple cabinet stands on along a road in Rocky River, Ohio — and what’s inside is helping people in the community every single day.The idea for the cabinet came from the youth group at 199

A West Point cadet was killed Thursday in a vehicle accident near an academy training site, and 19 other cadets and two soldiers were injured, the academy said.Lt. Gen. 181

AARP is doing its part to help those who may be having a difficult time coping with the coronavirus pandemic, especially older adults.“Isolation existed long before COVID-19 and unfortunately going to exist long after,” said Will Stoner with the AARP Office of Volunteer Engagement.Stoner helped create the 319

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