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'Tis the season for spicy lattes, fast food turkey sandwiches and pumpkin-flavored everything.If you're a fan, you'd better act fast: They won't be around for long.That's by design. Seasonal items are an important marketing tool for the food industry, according to Alexander Chernev, a professor of marketing at Northwestern University's Kellogg School of Management.Limited releases almost give consumers a Pavlovian response. For example, when the weather turns colder, Starbucks customers habitually get excited about Pumpkin Spice Lattes. In November, customers come in to check out the new holiday cups."When you have these exclusive products, which exist for a short period of time, it gives people a reason to come to the store," Chernev explained.It's not just Starbucks that comes out with seasonal specials: Dunkin' Donuts announced a whole slew of pumpkin-flavored treats in August. McDonald's is getting ready for winter with the McRib. As the holiday season gets into full swing, we'll be sure to see Santa on Coca Cola bottles, turkey sandwiches from Subway and more. In the spring, it'll be Girl Scout cookie time.Related: The McRib is back at McDonald's For fast food chains in particular, which rely on familiarity, holiday items can offer consumers some variety."You need consistency because that's the brand mantra," said Chernev. "But no matter how much you like something, consuming something different ... increases the enjoyment of what you consumed before."Chernev says it's a neat marketing ploy: Although a specialty item may be exciting on its own, it can also remind consumers how much they like the basics.Seasonal offerings can also give brands a chance to test a new product. When Starbucks announced the return of the Pumpkin Spice Latte this year, it also unveiled the Teavana Pumpkin Spice Chai Tea Latte.And Chernev pointed out that seasonal menu items mean brands have something new to talk about every quarter.Starbucks says that's part of the rationale behind its seasonal drinks"We strive to provide our customers with unique, seasonal offerings to celebrate each season, and customer response has been extremely positive to that," a company spokesman said.Related: Hey, latte fans: Maple is having a moment this fallThere are some basic supply-and-demand economics behind limited-time releases too: Scarcity can build hype."It's a way to create excitement for the menu," said R.J. Hottovy, a consumer strategist for Morningstar.Items that might be popular for a few months probably wouldn't generate enough year-round demand.For example, when the McRib debuted in 1981, it was a dud. McDonald's pulled it from its menu four years later. Though it never achieved nationwide success, there were parts of the country where the McRib generated a solid enough fan base to bring it back every now and then."There's a lot of mystery around why the McRib comes and goes, but to be honest it's a local option based on consumer demand," a McDonald's spokesman said.The McRib works very well in the Midwest, but doesn't necessarily work as well in the coastal areas, Hottovy noted. That's why it makes sense to restrict the amount of McRibs that go on sale.Hottovy explained that sales typically rise for a short time when companies unveil seasonal items. But after a few weeks, that demand drops off after the core fans of the limited time product are satisfied.So enjoy your Pumpkin Spice Latte while it lasts. And let's be honest, you probably wouldn't want one in April.The-CNN-Wire 3526

There is a nasty rumor out there that @SenatorCollins of Maine will not be supporting our great United States Supreme Court Nominee. Well, she didn’t support Healthcare or my opening up 5000 square miles of Ocean to Maine, so why should this be any different. Not worth the work!— Donald J. Trump (@realDonaldTrump) October 16, 2020 340

This past spring, teachers from West Virginia to Oklahoma walked out of their classrooms and onto the steps of state capitols to protest low pay, overcrowded classrooms and cuts to school funding.Oklahoma teacher Jacobi Crowley was one of the teachers who participated in the strikes.“I dunno if I can be a 20 to 40-year educator,” says Crowley. “I love my job and what I do, but if things do not get better, I might have to start looking at a different career.”If things go the way he hopes this November, he will have a different career as a state senator, one who sees education as priority number 1.“We have to be fully funded,” Crowley says. “That’s the number one thing.”Crowley is one of hundreds of teachers nationwide who decided to run for public office this year. In Oklahoma alone, more than 100 teachers filed to run, and over half of them made it through their primary races in June.“They are getting frustrated with seeing the lack of support, the lack of funding and the lack of leadership out of state legislators in Oklahoma City, making those things possible for educators to be successful,” Crowley expresses.Educators say it’s a frustration that’s been building for years.In 2011, teachers staged a walkout and camped out for weeks at the Wisconsin State Capitol, protesting Gov. Scott Walker’s bill that gutted their unions. Ultimately, they were unsuccessful.But Wisconsin’s Superintendent of Schools saw that as a catalyst and decided to take matters into his own hands.“I believe the best way to fix this is to have an educator as governor of the State of Wisconsin,” says Democratic gubernatorial candidate Tony Evers.Evers will take on incumbent Gov. Scott Walker this November.Cut in funding and teacher pay has been some of the core issues of the protests. In Oklahoma, Crowley—like many other teachers—works multiple jobs to pay the bills.“I’m a football coach, that’s one thing to make ends meet,” explains Crowley. “I’m a basketball referee; I work a side gig as a radio station.”However, Crowley hopes the voters of Senate District 32 will deem him worthy of just one. 2114

To save eagles, some hunters have stopped using lead ammunition. The Fontenelle Forest Raptor Recovery has seen an increase in the amount of eagles and other birds coming in with lead poisoning.So far this year, nine eagles have been treated at the center; only three remain alive after intense treatments.This sights of this iconic bird being poisoned by lead-based ammo has some hunters thinking twice before buying lead.Kent Walton is an avid hunter who lives in Papillion, Nebraska. He said he's been hunting his whole life and will not buy lead-based ammo because of its affects on these birds."I made the switch to non-toxic shot, steel, tungsten, bismuth and those types of things, and that's what I use now in the field," he said.Many hunters said they chose lead because it's cheaper, and because they believe it makes their shot more accurate. Walton disagrees: "I don't see any difference in performance."This mission tugs at Walton's heartstrings because he also helps bring birds into Raptor Recovery when they are sick or injured. "It's not pretty," he said. "It's very sick, and it takes a lot to get them back on their feet, if you can."Walton hopes other hunters will take his lead."If you love to see the eagles soaring overhead and you love the fact they are coming back to Nebraska, there's more and more nests here then there were last year," he said. "That's why you should care: It's bringing them back and keeping them from getting that lead positioning." 1512

Three UCLA basketball players accused of shoplifting in China last week were flying back to Los Angeles on Tuesday, the commissioner of the Pacific-12 athletic conference said, hours after US President Donald Trump said he asked his Chinese counterpart to help in the case.The three freshmen -- LiAngelo Ball, Cody Riley and Jalen Hill -- were allowed to leave China on the US-bound flight after the situation was "resolved to the satisfaction of the Chinese authorities," said Larry Scott, commissioner of the Pac-12 Conference, of which UCLA is a member."We are all very pleased that these young men have been allowed to return home to their families and university," Scott said in a news releaseThe three were arrested last week while their team was in the Chinese city of Hangzhou ahead of the squad's season opener in Shanghai. They were questioned on suspicion of stealing sunglasses from a Louis Vuitton store near their hotel.The trio stayed at the hotel, reportedly awaiting next steps in their case, while their teammates went to Shanghai, where UCLA defeated Georgia Tech 63-60 on Saturday. The three also remained in China as their team returned to the United States over the weekend.Scott did not say how the case was resolved; a conviction of grand larceny in China could result in years of prison. But Trump said Tuesday that he had asked Chinese President Xi Jinping to help.UCLA's trip coincided with Trump's two-day state visit to the Chinese capital, Beijing, as part of his 13-day trip to Asia. Trump told reporters Tuesday that Xi had been helpful in working to resolve the case.Scott acknowledged Trump, among others, in his statement."We are grateful for the role that our Chinese hosts played, and for the courtesy and professionalism of the local authorities," Scott said. "We also want to acknowledge UCLA's significant efforts on behalf of their student-athletes."Finally, we want to thank the President, the White House and the US State Department for their efforts towards resolution."Trump's request was first reported by the Washington Post.  2086