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Chick-fil-A thinks the future of fast food isn't in the restaurant; it's in your living room.Last week, the company opened up two prototype restaurants devoted exclusively to fulfilling delivery and catering orders. Over the summer, the company started testing out a meal kit service.Chick-fil-A believes people think about food the way they think about shopping: Why go to a store when you can order online? To stay ahead of that trend, Chick-fil-A is getting creative about how to reach people at home, work and parties — and it's miles ahead of the competition."Our mission is to be convenient," said Luke Pipkin, who works on innovation within the company's Beyond the Restaurant team, which is dedicated to exploring off-premise opportunities like delivery, catering and meal kits.The new restaurants don't have dining rooms, so the locations have larger kitchens. They're also cash-free: Customers have to use DoorDash or a credit or debit card. Chick-fil-A encourages customers to order directly from its mobile app. And Chick-fil-A put the locations by highways and major roads in Nashville and Louisville to facilitate deliveries.That makes the test locations "pretty differentiated from our regular restaurants," Pipkin said.Chick-fil-A isn't alone: All fast food companies are trying to figure out ways to reach people at home and get more customers to use their apps.Nearly two-thirds of consumers say that more fast food restaurants should offer delivery and takeout options, according to research company Mintel. And 46% said that they'd be more inclined to pick up an order from a restaurant if there was a dedicated pick-up area.Mintel also found that in the three months ending in September, 27% of people surveyed said they ordered delivery directly from a restaurant online or through an app, and 13% said they ordered delivery from a third party.The "off-premise business is really booming within the food service sector," said Amanda Topper, associate director of foodservice research at Mintel.Chick-fil-A is well ahead of the curve. While the chicken chain is going cashless and opening restaurants without dining rooms, competitors are working on streamlining their digital pickup areas and using promotions to raise awareness for their apps."They've seemed to be deploying a number of innovations ahead of the industry," said Melissa Wilson, a principal with the food service consulting company Technomic.Plus, catering is an important part of the restaurant's business. About "14% of Chick-fil-A customers try Chick-fil-a for the first time through catering," said Pipkin.Overall, Chick-fil-A's methods are working.The chain has grown "exponentially" in recent years, said Wilson. Chick-fil-A is a private company, so its sales figures aren't public, but Technomic's research found that Chick-fil-A generated billion in sales in 2017. Three years before that figure was about .8 billion, Wilson said."They test things very carefully," she added. "They are very thoughtful."Customers love Chick-fil-A. In a sector where customers tend to be brand-agnostic, "they benefit from having a really strong brand loyalty," said Topper.That may be why the brand is comfortable testing out creative concepts, she said. Customers are likely to stick with Chick-fil-A even if the meal kits or new locations are a flop.The company is moving slowly, for now. Meal kits are being offered for just a few months in Atlanta. Once the test ends, in mid-November, Chick-fil-A will decide if and how to move forward.The company plans to open more catering- and delivery-only restaurants next year, Pipkin said.If Chick-fil-A is successful, other companies may follow its lead, Topper said. "When one operator ... makes that move, others follow." 3792

CHULA VISTA, Calif. (KGTV) -- A family in Otay Ranch is hoping a group of teens will face consequences for allegedly assaulting their teenage son.The incident was captured on cell phone video and posted to social media by the teen's mother. The family says their teen was waiting for his mom to pick him up at Cotixan Mexican Restaurant on Thursday after school, when a group of teens walked in and started kicking and punching the boy. RELATED: Group calls for investigation into bullying of Muslim student in El CajonIn the video, you can see someone on the ground getting repeatedly punched and kicked. At one point in the seven-second clip, you can see someone throw a chair on the teen. The boy's father, Margarito Martin, tells 10News he was shocked when he saw the video. He says everything started days before on Instagram, when, he says, his son told someone to stop harassing one of his friends. Martin says one teen then started messaging his son telling him he was going to beat him up. Martin says the incident was reported to Chula Vista Police but he's worried the teens will get away with what they did. RELATED: Escondido girl responds to bullying by spreading kindnessOn Sunday, the Chula Vista Police department responded to 10News' request for comment. A captain confirmed the department is investigating the case. 1343

CHULA VISTA, Calif. (KGTV) - Loved ones are grieving the COVID-19 death of a South Bay great-grandfather, while his wife fights for her life on a ventilator.George Torres, 67, first started feeling sick in early November."He had a headache, diarrhea, and shortness of breath," said his daughter Rachel Cedillos.Cedillos says his symptoms got worse and in mid-November. George was taken to the ER, tested positive for COVID-19 and placed on a ventilator one day later.Several days later, his wife of 49 years, Alma came down with her own symptoms. By the end of the month, both of Cedillos' parents were on a ventilator.On December 3, George Torres, a grandfather of nine and a great-grandfather, passed away."Oddly enough, I felt panic. Didn't know what to do. All I could do was just cry," said a tearful Cedillos.Cedillos says her father was always joking and laughing, and made everyone feel comfortable."The friendliest man. The greatest man to talk to about anything ... He was silly almost all the time ... He loved, loved his grandchildren," said Cedillos.He worked as a part-time handyman and Lyft driver seven days a week. Cedillos isn't sure how her father contracted the virus, but says he was diligent about masks, for himself, and his passengers."If they refused, he would refuse to give them a ride," said Cedillos.As COVID-19 cases continue to grow, Cedillos makes this urgent appeal."Please, please be careful. Be responsible. Wear a mask," said Cedillos.As for Cedillo's mother, Cedillos says she's performed well on recent breathing tests, and is hopeful she'll recover. Alma does not yet know her husband has passed."It’s extremely painful knowing we have to tell her weren’t she wakes up," said Cedillos.George did not have any underlying conditions. Alma suffers from high blood pressure.A Gofundme campaign has been set up to help the family with funeral and medical expenses. 1906

CHULA VISTA, Calif. (KGTV) -- Chula Vista firefighters quickly put out a fire that started Sunday night near the Teresina Apartments on Santa Cora Avenue. Fire department officials say the call came in at about 9:20 p.m. when a person who lives at the apartments heard noises coming from outside their window. The person who reported the fire told firefighters they saw two kids setting the fire and recording themselves on their cell phones. The witness yelled at them and the kids ran away. The fire burned several trees and got dangerously close to the apartments, forcing the evacuation of one of the buildings. Witnesses tried to use a fire extinguisher to put out the flames while fire crews arrived. A 16-year-old was transported to the hospital for inhaling some of that substance. Chula Vista Fire officials say the incident is possibly related to another fire that broke out on Santa Cora near the same apartments on October 25th. Police are still looking for the two kids responsible, no description was immediately available.  1096

CHULA VISTA (KGTV) -- A new support group in the South Bay hopes to fill a gap, serving children whose loved ones have been diagnosed with cancer. The group was created by siblings Sophia and Vincent Epley, ages 13 and 11. Last year the two found themselves facing a heartbreaking reality when both parents were diagnosed with cancer. Sophia and Vincent wanted to create a safe place where kids can ask questions and meet others going through similar situations. The Children and Family Cancer Support Group is led by clinical social worker Cara Fairfax and is open to all families.Details: 613

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