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McDonald's hopes new breakfast items will draw more customers to the golden arches.The company announced Tuesday that it would expand its breakfast menu. The new items, along with local deals and low prices, should help "win back customers at breakfast," said CFO Kevin Ozan during a call with analysts.With the new items, McDonald's is aiming to reverse a troubling trend: American customers are eating elsewhere.Sales in the United States grew by 2.4% in the third quarter, but that was mostly because people spent more. The number of American customers declined.Over the past couple of years, McDonald's (MCD) has tried a number of different strategies to boost its US business. It put self-order kiosks in restaurants. It added new menu items. And McDonald's added delivery.That helped boost sales among existing customers. But those initiatives, part of a massive effort to modernize its US restaurants, haven't helped McDonald's hold on to existing customers or bring in new ones.The company believes a revamped breakfast menu could help."It's very competitive out there at breakfast," said CEO Stephen Easterbrook. "We're still losing a little share ... it continues to be a battleground," he said. "We want to do better at breakfast."McDonald's didn't offer details on what the new items will be.In recent years, Taco Bell has found success with its breakfast offerings. The chain started serving breakfast in 2014 and now sells items like the naked egg taco, which has a fried egg for a shell. Dunkin' (DNKN), which offers a two-sandwich deal for breakfast, has also done well in the morning.Competitors have upped their game and McDonald's may have "lost a little bit of ground" on breakfast over the past few years, said Morningstar analyst R.J. Hottovy.McDonald's has already made some changes that may entice new US customers. It added coffee and  breakfast sandwiches at some locations. Easterbrook said it's too soon to tell whether those efforts are paying off.Hottovy thinks that McDonald's has a good shot at turning around its fortune."With a little bit of focus," he said, McDonald's "can get right back in.""They've gotten better about product innovation," Hottovy added. Customers responded enthusiastically to McDonald's new buttermilk crispy chicken tenders. That could bode well for the company's new breakfast item.Although McDonald's is struggling to win over customers for breakfast, it has used its popular breakfast items to drive growth in the past. Sales surged after McDonald's launched its all-day breakfast menu in 2015. 2628

MEXICO CITY (AP) — Mexico's foreign affairs ministry has formally asked the United States government to conduct a thorough investigation into a Jan. 1 incident in which U.S. agents fired tear gas into Mexico to stop crossing migrants.In a statement Thursday, the ministry said through its embassy that it lamented any violent acts along its border. It reiterated its commitment to the safety of migrants.In the first hours of the new year, about 150 migrants attempted to breach the border fence in Tijuana. U.S. Customs and Border Protection said that agents fired gas at migrants throwing rocks. It said it was investigating.RELATED: Roughly 150 migrants attempt to climb border fence, throw rocks at Border Patrol agentsBut an Associated Press photographer at the scene only saw rocks thrown after agents fired gas as migrants scaled the fence.The confrontation was at least the second time in a little over a month that U.S. authorities have fired tear gas into Tijuana. The action drew sharp criticism from politicians and activists on both sides of the border and raised questions about the use of force against migrants. 1135

Mere hours after 11 people were killed by a suspect anti-Semite in the Pittsburgh area on Saturday, a haunted house located less than a three-hour drive away hosted an annual promotion known as "Swastika Saturday."After word of the promotion drew criticism from the public, the Haunted Hoochie located in Pataskala, Ohio was unwavering in its defense of the promotion. "It's a symbol used for love stolen and used for hate ... it’s how nationalism works," the haunted house said on its Facebook page in response to criticism. "Interesting how suicide scenes murder and abortions is all ok but please dont (sic) wear a symbol. It maybe to much," the Haunted Hoochie posted in another comment. According to the Columbus Dispatch, the Haunted Hoochie has run the Swastika Saturday promotion for 28 years. After two days of criticism, the Haunted Hoochie released a statement acknowledging it had made a mistake.  972

Michigan Gov. Gretchen Whitmer must be a big fan of Discovery Channel's "Shark Week."Whitmer was recorded referencing the television event while waiting to deliver a speech remotely at the Democratic National Convention on Tuesday.The video, shared on Twitter by The Recount, showed Whitmer joking with attendees at UAW Local 652 in Lansing, where she delivered her address."It's not just Shark Week, it's Shark Week mother f******," she said, while simply mouthing the expletives without saying them aloud. The comment got laughs from the people who were in the room at the time of the speech."I have learned about the hot mic," Whitmer later said. 657

McDonald's is celebrating International Women's Day with a big, gleaming, W."For the first time in our brand history, we flipped our iconic arches," said McDonald's Chief Diversity Officer Wendy Lewis.The giant arches have been physically flipped at just one California restaurant. On Thursday, International Women's Day, upside-down arches will replace rightside-up arches across McDonald's digital channels.Lewis said McDonald's is flipping its logo "in honor of the extraordinary accomplishments of women everywhere."The restaurant chain will also mark the occasion at another 100 US locations, where McDonald's employees will wear special hats and shirts.Related: McDonald's is taking cheeseburgers out of the Happy MealIn recent years, companies have started using International Women's Day to broadcast their views on gender equality."International Women's day is a perfect opportunity for brands to talk about their commitment to empowerment," said Tim Calkins, a marketing professor at Northwestern University's Kellogg School of Management."It's a perfect venue to get out there and enhance your brand perception," he said.In a statement, McDonald's said that 6 out of 10 managers of US restaurants are women."We have a long history of supporting women in the workplace," the company added.Related: McDonald's is going greenBrands may also be eager to replicate the success of others, Calkins said."When companies see high-profile campaigns that get some traction and get some discussion, they are very quick to jump on the bandwagon."One example of a particularly successful campaign is the "Fearless Girl," sculpture, which was installed across the "Charging Bull," in New York City by State Street ahead of International Women's Day last year.The statue was designed by the financial services company and the advertising firm McCann to call attention to State Street's efforts to improve gender diversity on corporate boards. But it soon took on a life of its own.The-CNN-Wire? & ? 2018 Cable News Network, Inc., a Time Warner Company. All rights reserved. 2080

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