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'Tis the season for spicy lattes, fast food turkey sandwiches and pumpkin-flavored everything.If you're a fan, you'd better act fast: They won't be around for long.That's by design. Seasonal items are an important marketing tool for the food industry, according to Alexander Chernev, a professor of marketing at Northwestern University's Kellogg School of Management.Limited releases almost give consumers a Pavlovian response. For example, when the weather turns colder, Starbucks customers habitually get excited about Pumpkin Spice Lattes. In November, customers come in to check out the new holiday cups."When you have these exclusive products, which exist for a short period of time, it gives people a reason to come to the store," Chernev explained.It's not just Starbucks that comes out with seasonal specials: Dunkin' Donuts announced a whole slew of pumpkin-flavored treats in August. McDonald's is getting ready for winter with the McRib. As the holiday season gets into full swing, we'll be sure to see Santa on Coca Cola bottles, turkey sandwiches from Subway and more. In the spring, it'll be Girl Scout cookie time.Related: The McRib is back at McDonald's For fast food chains in particular, which rely on familiarity, holiday items can offer consumers some variety."You need consistency because that's the brand mantra," said Chernev. "But no matter how much you like something, consuming something different ... increases the enjoyment of what you consumed before."Chernev says it's a neat marketing ploy: Although a specialty item may be exciting on its own, it can also remind consumers how much they like the basics.Seasonal offerings can also give brands a chance to test a new product. When Starbucks announced the return of the Pumpkin Spice Latte this year, it also unveiled the Teavana Pumpkin Spice Chai Tea Latte.And Chernev pointed out that seasonal menu items mean brands have something new to talk about every quarter.Starbucks says that's part of the rationale behind its seasonal drinks"We strive to provide our customers with unique, seasonal offerings to celebrate each season, and customer response has been extremely positive to that," a company spokesman said.Related: Hey, latte fans: Maple is having a moment this fallThere are some basic supply-and-demand economics behind limited-time releases too: Scarcity can build hype."It's a way to create excitement for the menu," said R.J. Hottovy, a consumer strategist for Morningstar.Items that might be popular for a few months probably wouldn't generate enough year-round demand.For example, when the McRib debuted in 1981, it was a dud. McDonald's pulled it from its menu four years later. Though it never achieved nationwide success, there were parts of the country where the McRib generated a solid enough fan base to bring it back every now and then."There's a lot of mystery around why the McRib comes and goes, but to be honest it's a local option based on consumer demand," a McDonald's spokesman said.The McRib works very well in the Midwest, but doesn't necessarily work as well in the coastal areas, Hottovy noted. That's why it makes sense to restrict the amount of McRibs that go on sale.Hottovy explained that sales typically rise for a short time when companies unveil seasonal items. But after a few weeks, that demand drops off after the core fans of the limited time product are satisfied.So enjoy your Pumpkin Spice Latte while it lasts. And let's be honest, you probably wouldn't want one in April.The-CNN-Wire 3526
Today our office issued a letter to Kanye West informing him of the insufficiency of his independent candidate nomination petition for President. The petition was determined to have 6,557 valid signatures of the required 10,000. pic.twitter.com/vxOSk8WCD3— Missouri SOS Office (@MissouriSOS) August 25, 2020 315
Think about this: working 80 percent of the hours for 100 percent of the pay.It's a concept a Denver company wondered if it’d work for them. This summer, Uncharted decided to put it to the test.CEO Banks Benitez says he started looking into it in 2019. He brought it to his executive board, and they decided it was something they were going to implement in 2020. Then, COVID-19 happened."So, we asked this question, 'Do we need to be working like crazy hours right now or do we need to really think about how we care for the mental health of our team and give people some space?'" said Benitez.This summer, they launched an experiment, hiring a third-party company to evaluate the efficacy of the experiment. The team worked Monday through Thursday, taking every Friday off. The hours were not made up throughout the week. The team worked four 8-hour workdays.They looked at three main things: performance, culture, and mental health."Performance stayed the same and was constant over the course of the experiment compared to previous performance," said Benitez.Culture, he says, slightly improved at the Denver-based company. People felt just as or a little more connected to members on their team.Lastly, to no surprise, mental health improved."I know that our best work comes when our team is healthy when our team is mentally healthy, when our team is aligned and in touch with each other," said Benitez.Benitez says there’s a different mentality that his employees bring in when they have a four-day workweek. They’re more focused and clearer about priorities. However, there are some downfalls"There’s a little bit less buffer time to kind of just go with the wind. You have to be really thoughtful about how you structure your time. And of course, the benefit of that is, Fridays are off," said Benitez.That helps lead to more downtime and time to refresh before starting the work grind again Monday morning."How do we situate Uncharted within the broader life that they’re living, [whether] that’s family, kids, adventures, travel, all that stuff. And if we can do that, I think the team will come back and perform better," said Benitez. 2153
TMZ, among other outlets, reported on Wednesday night that "Goodfellas" and "Sopranos" actor Frank Vincent has died. He was age 80. According to TMZ, Vincent died of complications from heart surgery Wednesday in New Jersey.Vincent's acting career dated back into the 1970s. He was regularly cast in mob movies such as "Raging Bull" and "Casino."Vincent reportedly suffered a heart attack earlier this month. 430
Things at Hawaii's erupting Kilauea volcano are kicking up.The volcano has already been oozing lava, which has gobbled up roads and homes and emitted dangerous gases.Now scientists are warning of a whole bunch of other possible hazards: acid rain, a bunch of falling ash, and eruptions that could propel huge boulders into the sky. Hazardous fumes continue to be released. 390