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gest campaign around International Women's Day, called We See Equal, in 2017 and continued to build on it this year.Allison Tummon Kamphuis, who leads P&G's gender equality program, explained that the company's first big push came after it named gender equality as one of its initiatives in 2016.In previous years, P&G observed International Women's Day internally, with lectures and events for staff. Now, the company hosts several public-facing events, including a discussion with Katie Couric and an interactive exhibit called "Women at Work: Myth vs Reality."Firat pointed to P&G as a company that has genuinely committed to promoting gender equality.While some brands have given International Women's Day a lot of thought, others are still trying to figure out a way in. Firat said that some companies hope a campaign featuring women's empowerment will help them reach Millennials, who tend to value brands that embrace social causes.Calkins suggested that some companies may also be chasing the success of others."Marketers watch what other marketers are doing," he said."When companies see high-profile campaigns that get some traction ... they are very quick to jump on the bandwagon."Though there are advantages to joining a conversation about gender, there are also risks. "If you're going to be out there celebrating your commitment to gender equality, then it does invite some scrutiny," Calkins said.One example, he said, is the "Fearless Girl" statue.The sculpture was conceived by the powerful financial group State Street and advertising firm McCann as a way to spread awareness of State Street's efforts to increase gender diversity on corporate boards.The campaign was an overwhelming success People fell in love with the statue of the defiant girl staring down the "Charging Bull" in New York City, and she quickly became a symbol of resistance and empowerment.But the sculpture's prominence put State Street in the spotlight when it agreed to pay million to settle allegations that it underpaid female and black employees. The firm denied any wrongdoing.And McDonald's, which has faced protests by employees seeking higher wages, is already being criticized for honoring the day with what some see as an empty gesture. 3975
Ten-year-old D'Mya Newton was ecstatic when she found out she'd be able to play basketball this summer."She was in the garage all day just putting up shots," said Brittney English, D'Mya's mom.However, after playing several games in mid-June in a suburb of Kansas City, she began to feel sick."Once we took her to the hospital, they gave her an IV of saline solution and Motrin," English said.Her mom said Newton has some health issues, and wanted to take her to the hospital as her fever rose.Days later, doctors told English her daughter tested positive for COVID-19.41 Action News spoke with English over Zoom as the family is in quarantine. She said she believes her daughter got the virus from the KC Premiere Basketball tournament."She was feeling fine before we attended the basketball game on Sunday," English said. "She is the one that is always cleaning her hands, washing her hands and using the hand sanitizer."The Platte County Health Department said it alerted families that had close contact with the player who tested positive. The department also said it worked with the tournament director to conduct contact tracing.The director said four teams were alerted within hours of knowing about the positive COVID-19 case.Doctors said it is dangerous when parents send their kids back to the court."They are absolutely putting their kids at risk. You have to weigh the risk versus the benefit. The benefit is up to the parent and up to the kid," said Dr. Simon Clark, an emergency physician at Overland Park Regional. "Of course they want to get back to action and sports. The risk is definitely there."A question many parents have is if they should let their kids play or keep them at home."I can't really advise whether or not it's a good idea. I think the risk is there. I kind of have to defer to the local health department's experts. I can just say the risk is there," Clark said.D'Mya's mom wants parents to take extra precautions when letting kids go back to playing their favorite sport."Just looking at the signs when they come home. If they are tired, if they are fatigued or anything like that, just be aware," English said.D'Mya lives in Wyandotte County, Kansas. The health department there said it was also taking community precautions."I can tell you that public health officials have conducted contact tracing with any close contacts of the person who initially developed symptoms and tested positive, and have been in touch with the team directors/coaches to advise their players on self-quarantine procedures and monitoring for symptoms," said Janell Friesen, spokesperson for the Wyandotte County Health Department.Several health departments around the area said they are not seeing COVID-19 outbreaks in children from playing sports.In Johnson County, a few Shawnee Mission East athletes tested positive for the virus last week.A spokesperson with the school said they have no information that would indicate that their diagnoses were related to playing sports at the school.KC Premiere has listed the precautions being taken due to COVID-19 on its website.This story originally reported by Jordan Betts on kshb.com. 3158

The 90th Academy Awards were held Sunday.The following is a list of nominees with the winners indicted in bold. Photos: Celebrities walk the red carpet at the 2018 OscarsBest Picture 195
The approval of the first COVID-19 vaccines comes amid a critical point in the pandemic.The U.S. has recorded two straight weeks of record high hospitalizations. On Thursday, the country surpassed 17 million total cases of COVID-19 and December is now the deadliest month since the start of the pandemic.Infectious disease expert Dr. Michael Lewis, a retired U.S. Army colonel, worries that Americans may become desensitized to the staggering death totals."It's the 'boy who cried wolf' kind of thing," Lewis said.Lewis recognizes the severity of the virus but is worried about the broader implications of the pandemic.He's worried about the future of children who are attending school virtually and haven't seen their friends for months, the damage to small businesses and their employees who have been affected by stay-at-home orders and the damage to people's physical health due to a drop in routine medical care.Lewis says the number of new prescriptions for conditions like heart disease and diabetes have dropped and that the country is seeing more new cases of advanced cancers."(The pandemic will) make actual death rates go up in the long term, the two- to five-year kinda kind of thing," Lewis said.Lewis is advocating for people to re-evaluate their physical and mental health as the pandemic drags on."We've got to figure out how to break that cycle of stress, and that's a very personal thing you've got to figure out how to take responsibility for yourself," he said.Lewis wants people to focus on healthy lifestyles:m Eating right, exercising and limiting a daily intake of virus-related information. He says Americans should live cautiously but not in fear and recommends not forgoing medical or psychological attention.He adds that stress can harm a person's immune system — the very thing everyone needs for protection against COVID-19 and other diseases. 1882
The annual Sturgis Motorcycle Rally in August was widely panned by public health experts for gathering tens of thousands of people amid a pandemic.In the months since, the impact of the rally is still being studied.According to CDC data released in recent days, 51 attendees of the rally who resided in Minnesota were infected with the coronavirus in the days following the event. Of them, three were hospitalized and one person died.There were also 35 coronavirus cases tied to direct contacts of those who were infected after attending the rally. Of them, one person was hospitalized.“The findings suggest that this rally not only had a direct impact on the health of attendees, but also led to subsequent SARS-CoV-2 transmission among household, social, and workplace contacts of rally attendees upon their return to Minnesota,” the CDC said in its findings. “Whole genome sequencing results supported the finding of secondary and tertiary transmission associated with this rally.”Amid the rally, Minnesota’s Department of Health recommended that motorcycle rally attendees quarantine for 14 days upon return and be tested 5–7 days later even if they were asymptomatic, according to the CDC.Following the rally, the City of Sturgis required government workers to be tested for COVID-19. The city also offered testing to residents. 1341
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