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gest campaign around International Women's Day, called We See Equal, in 2017 and continued to build on it this year.Allison Tummon Kamphuis, who leads P&G's gender equality program, explained that the company's first big push came after it named gender equality as one of its initiatives in 2016.In previous years, P&G observed International Women's Day internally, with lectures and events for staff. Now, the company hosts several public-facing events, including a discussion with Katie Couric and an interactive exhibit called "Women at Work: Myth vs Reality."Firat pointed to P&G as a company that has genuinely committed to promoting gender equality.While some brands have given International Women's Day a lot of thought, others are still trying to figure out a way in. Firat said that some companies hope a campaign featuring women's empowerment will help them reach Millennials, who tend to value brands that embrace social causes.Calkins suggested that some companies may also be chasing the success of others."Marketers watch what other marketers are doing," he said."When companies see high-profile campaigns that get some traction ... they are very quick to jump on the bandwagon."Though there are advantages to joining a conversation about gender, there are also risks. "If you're going to be out there celebrating your commitment to gender equality, then it does invite some scrutiny," Calkins said.One example, he said, is the "Fearless Girl" statue.The sculpture was conceived by the powerful financial group State Street and advertising firm McCann as a way to spread awareness of State Street's efforts to increase gender diversity on corporate boards.The campaign was an overwhelming success People fell in love with the statue of the defiant girl staring down the "Charging Bull" in New York City, and she quickly became a symbol of resistance and empowerment.But the sculpture's prominence put State Street in the spotlight when it agreed to pay million to settle allegations that it underpaid female and black employees. The firm denied any wrongdoing.And McDonald's, which has faced protests by employees seeking higher wages, is already being criticized for honoring the day with what some see as an empty gesture.  3975

Subscription video-on-demand service Hulu announced that beginning Dec. 18, its two Live TV bundles would increase by per month.According to Hulu, Hulu + Live TV will go from .99 to .99, and Hulu (No Ads) + Live TV will spike from .99 to .99.Variety reported that new rates would apply to both current and new subscribers.News of the new rate comes exactly one year after the Disney-controlled company raised its prices last year.According to USA Today, Hulu will be the most expensive of the cable TV streaming alternatives.A few weeks ago, Netflix raised its standard and premium plans for its US subscribers. YouTube TV costs monthly, AT&T starts at , T-Mobile's TVision is , Sling starts at , and Philo is .None of them, however, offer ad-supported versions, USA Today reported.Hulu subscription without Live TV channels is not going up, Hulu's website showed.Hulu operates the most massive live TV streaming service in the US, with more than 4 million subscribers. In comparison, YouTube TV has 3 million subscribers, The Hollywood Reporter reported. 1095

Superhero creator and legend Stan Lee has filed a lawsuit in excess of billion against a company he co-founded.The suit, filed Tuesday Los Angeles Superior Court, alleges that Pow! Entertainment conspired with two employees to steal Lee's identity.According to the lawsuit obtained by CNN, Pow! Entertainment CEO Shane Duffy and co-founder Gill Champion "conspired and agreed to broker a sham deal to sell POW! to a company in China and fraudulently steal Stan Lee's identity, name, image, and likeness as part of a nefarious scheme to benefit financially at Lee's expense."The complaint centers around the 2017 sale of the company to Hong Kong-based Camsing International.Lee, Champion, and Arthur Liberman formed Pow! Entertainment in 2001, the suit states.Lee, who helped create Black Panther, Iron Man, the X-Men and countless other Marvel characters in comic books and on the big screen, was led to believe he had entered into a non-exclusive licensing agreement with Pow!, according to the complaint.Lee says the defendants fraudulently obtained his signature, allowing Pow! Inc. to gain "the exclusive right to use Lee's name, identity, image and likeness on a worldwide basis in perpetuity."The complaint also states that Duffy, Champion and Lee's former business manager Jerardo Olivarez (who is not named as a defendant in the suit) took advantage of his grief over the death of his wife of 70 years, Joan B. Lee, last year and his poor eyesight due to macular degeneration.In the suit, Lee alleges that Olivarez managed to convince him to sign a power of attorney to gain control over Lee's assets.Duffy and Champion have not responded to CNN's request for comment.CNN has reached out to Lee and Pow! Entertainment for comment. "Lee does not recall anyone reading the Illegitimate Document to him, and, due to his advanced macular degeneration, he could not have read it himself," the complaint states.Lee filed a separate suit against Olivarez in April, alleging fraud and financial abuse of an elder.CNN was unsuccessful in attempts to reach Olivarez.But in April, Olivarez denied to The Hollywood Reporter that he had misappropriated Lee's funds."Mr. Lee told me I had given him a new lease on life after Mrs. Lee's passing," Olivarez said. "I had looked out for him during recent contract negotiations with Pow! [Entertainment]. He gave me a check as a thank-you."In the days after his wife's death, the suit alleges that certain individuals took great advantage of Lee by firing his banker and his longtime lawyers, along with transferring almost million out of one of his accounts, forging a 0,000 check, and buying a 0,000 condo.The suit follows an investigative piece by The Hollywood Reporter about possible elder abuse involving Lee, who is 95.A tweet from Lee's official Twitter account on Tuesday referenced identity theft."Help! Someone has hijacked my Facebook and Instagram," the post read. "I want everyone to know whoever is writing them is a fraud and is impersonating me. How do I get them back? Can you guys help?"  3071

Starbucks is temporarily suspending its "Happy Hour" due to rising cases of COVID-19.In an email to E.W. Scripps, the coffee company said the reason behind pausing it was to help cut down on customers in its stores."Given the rise in cases and the current guidance from the scientific community to not gather indoors in large groups for prolonged periods of time, we decided to pause Happy Hours in December and January 7," a spokesperson for Starbucks said in a statement emailed to E.W. Scripps.The buy-one-get-one drink deal typically happens on Thursdays from 2-7 p.m.The spokesperson said Starbucks will implement more Double Star Days for its loyalty program members while "Happy Hour" is currently on pause and "will reassess future plans as we continue to monitor the situation."In a letter to partners in the United States, Starbucks Executive Vice President, President of U.S. company-operated business and Canada said the company will prioritize the safety of its customers."In this moment, we all have a role and responsibility – as Starbucks partners – to protect each other, our customers, and our business as we navigate this pandemic.” 1159

STUART, Florida — A 29-year-old teacher at Stuart Middle School was arrested Thursday night and charged with sexual battery after incidents with a 13-year-old girl at the school.According to a Martin County Sheriff's Office report, the investigation began when a school resource was alerted on March 27 regarding suspicious behavior involving a seventh-grade math teacher.The teacher, later identified as Jeffrey Tomasulo, was accused of tickling several female students, causing them to feel uncomfortable.Detectives interviewed the girls, who said they were tickled on their stomachs, thighs and armpits. Surveillance video taken outside of Tomasulo's classroom during first period on March 20 showed a 13-year-old seventh-grade girl knocking on his door. At that time, Tomasulo has a planning period and not teaching a class.Video showed the girl entering his classroom 9:15 a.m. At 9:17 a.m., video shows Tomasulo opening the door and checking the outside handle of the door. The girl then leaves the room with Tomasulo at 9:27 a.m. On March 28, the girl's mother was interviewed by a detective. The woman said that her daughter admitted to performing oral sex on Tomasulo in his classroom.The girl told the detective and a state attorney victim advocate that the teacher asked her "creepy" questions about her virginity.She said Tomasulo asked her to stay longer after class and occasionally come to his classroom either during first or last period. The teen said she felt pressured by him and that's why she performed oral sex on him approximately five times from January 4 to March 20.At first, Tomasulo denied any sexual involvement with the girl but did say he was alone with her on several occasions to tutor her.He admitted to watching pornography in his classroom but said he was alone. Eventually, Tomasulo told detectives that the girl performed oral sex on him while alone his classroom.    Tomasulo was charged with sexual battery/custodial authority. He made his first appearance in court Friday morning where his bond was set at 0,000. He remains in jail Friday. 2221