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After targeting keto and paleo dieters, Chipotle is courting vegetarians.The fast casual chain on Monday expanded its new line of diet-based bowls to include vegan and vegetarian options. "Lifestyle bowls" launched earlier this year with Whole30 and double protein meals in addition to the keto and paleo bowls.The lifestyle bowls are a way for Chipotle to market itself to a wide variety of customers focused on health, especially as it rebounds from E. coli and norovirus scares from a few years ago. And the vegetarian and vegan options could help raise awareness among an increasingly important customer base.Chipotle first introduced its vegan protein option, Sofritas, in 2014. Demand for Sofritas has continued to grow, the company said. Last year, it cooked 7.5 million pounds of Sofritas. Vegetarian and vegan meals made up roughly 12% of all the meals Chipotle sold in 2018."We've found that many people are increasingly looking for plant-based protein options," said Chris Brandt, Chipotle's chief marketing officer. The bowls don't include new vegan or vegetarian ingredients. They're only available as pre-configured options on Chipotle's website or mobile app.Taco Bell recently tried a similar tactic.In January, Taco Bell announced a plan to test out a vegetarian menu board that would highlight the restaurant's current vegetarian options, including tacos, tostadas burritos and crunchwraps. Putting all of the meat-free items on one menu should make it easier for vegetarians to see their options, Taco Bell explained. For Chipotle, the lifestyle bowls are a way not only to lure vegetarian eaters, but to create positive hype for the brand.During an earnings call in February, CEO Brian Niccol said that the lifestyle bowls "resonated with consumers in a big way." CFO John Hartung said the bowls "created an awful lot of buzz and interest.""The whole idea here is to really emphasize again that Chipotle can be an option for virtually any diet," said Sharon Zackfia, an analyst who covers restaurants for the research group of asset manager William Blair. By raising awareness of the many different diets Chipotle is compatible with, it is "eliminating the veto factor," she said.Chipotle has come a long way since it suffered following an E. coli outbreak that 60 Chipotle customers in 14 states ill in late 2015 and early 2016.Now, customers are coming back. In 2018, the company reported a revenue increase of 8.7% compared to the previous year. Sales at restaurants open at least a year jumped 4% in that time frame, and digital sales surged 42.4%.To help drive the rebound, Chipotle unrolled its "for real" marketing campaign, which highlights ingredients and offers transparency into its operations, streamlined its pickup options, expanded its delivery services and made its production lines more efficient, among other things. 2897
A proposed bill in North Carolina could lead to an animal abuse offender registry.Many states have proposed this in recent years. 142

A string of tornadoes has ravaged parts of the United States this past week, and now the cleanup is starting. Though many are without power after destruction took out power lines, businesses, homes and more.Here is a look at what has been happening:WEDNESDAY, MAY 29, 2019Reports indicate a tornado touched down in Stanhope, New Jersey. The National Weather Service hasn't yet confirmed a tornado touched down the area where more than 14,000 customers in New Jersey were without power in the wake of the storms. 524
A Navy SEAL pleaded not guilty Friday to a charge of premeditated murder in the stabbing death of an injured ISIS fighter estimated to be 15 years old.Special Operations Chief Edward Gallagher faces a slew of accusations connected to violations of military law while he was deployed to the Iraqi city of Mosul in 2017.Among the accusations against Gallagher are that he stabbed and killed a wounded person, shot at noncombatants, posed for a photo and performed his re-enlistment ceremony next to a corpse, according to a charge sheet 547
A River Vale, New Jersey, 7-Eleven owner was arrested Tuesday after she allegedly sold sanitzer that burned children.Manisha Bharade was hit with four counts of endangering the welfare of a child. Four boys were burned. One mother shared 250
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