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(CNN) -- Peloton, the indoor bike start-up, released a new holiday ad that in another time may not have made a dent in the cultural conversation. But this is 2019, and once the internet found the ad and pulled at its seams, there was no turning back.Social media is awash in critics who have seen the ad and are confounded by its aims, accusing Peloton of peddling negative body image, unchecked privilege, and gross marital dynamics.This much is clear: We're living in a post-Peloton holiday ad world now.There's a tangled web of accused offenses to run through, but first, let's break down the 30-second spot, which you can watch right here:We open on a young mother descending the stairs of her home, led by her daughter. It is a snowy holiday morning (you can see the snow through the home's luxurious floor-to-ceiling windows!).A faceless husband is waiting for her with a surprise gift!"A PELOTON?!?" she shrieks -- but in delight, or fear?The unnamed woman begins to document her fitness journey in a vlog, and audiences briefly wonder if this woman is a professional YouTuber.She rides after work. She rides, begrudgingly, at 6 in the morning.She rides straight out of winter and into the spring -- one can tell time has passed because the windows now reveal a lush and green backyard.She records it all, though her large, doe-like eyes seem to plead those of us watching at home for help.Who is making her vlog after all?Now it's fall, and our unnamed protagonist has cycled her way through three seasons in 20 seconds! From the screen in front of her, a Peloton instructor finally acknowledges her efforts -- "Let's go, Grace from Boston!"Grace, still home in Boston, is thrilled. Viewers are thrilled to learn this woman has a name."She's So High," a Tal Bachman song that debuted 20 years ago, swells as Grace unveils her yearlong vlog to her husband -- it was he she was speaking to all along!"A year ago, I didn't realize how much this would change me," she says, now a full believer.Audiences cannot immediately notice how Grace from Boston, as fit now as she was at the ad's start, has changed, other than she is now named and perhaps has joined a fitness cult.She thanks her husband for the gift, though it seems as though she did not initially ask for the exercise machine in the first place.Why people hate itSo what, then, is the most offensive part of this ad?Critics suggested it smacked of sexism. In a biting clip, comedian Eva Victor skewered the fact that a husband bought his wife an exercise bike seemingly unprompted -- what message does that send to the wife, then?Perhaps Grace from Boston just wanted an actual bike or an Instant Pot or something, but in Victor's clip, it seems her husband was nudging her toward weight loss.About weight loss -- It's never explicitly mentioned that Grace from Boston uses the bike to slim down, and she's already quite slender when we meet her. We know exercise benefits the body and mind, but in this ad and others, it seems Peloton bikes are used only by people who are already fit.Perhaps it's the idea that a working mother has the time to record her daily fitness regimen for her husband's viewing pleasure -- and is she doing so against her will? Or maybe it's the use of the schmaltzy anthem "She's So High," a relic of an era when depictions of these marital dynamics were widespread?The ad is of course fictional, and it's possible the fictional Grace from Boston loved fitness and dreamed of owning a Peloton bike. But in internet lore, she'll find new life as a meme.The company hasn't issued any responses on social media. Peloton had no comment when reached by CNN.Peloton and privilegePast Peloton ads haven't inspired as much buzz as this one has, but critics have knocked the privileged consumers they portray and market to.In a thread, a Twitter user who uses the handle Clue Heywood poked fun at all the Peloton ads that take place in million-dollar homes with "panoramic living rooms" and "glass-enclosed zen gardens," starring thin women and men who don't sweat as much as they shimmer.Fast Company speculated that Peloton is "trolling" us all with this 30-second spot, that the brand has weaponized its "lack of awareness" into a marketing tool. It's lit up online, and PTON stock rose almost 5% on Monday, though whether it's convincing any of its critics to buy the bikes remains to be seen.The lack of awareness hasn't stopped it in the past: The same week the company went public, CEO John Foley told CNN Business that the bike, which starts at ,245, is "crazy affordable." That's about two-thirds of the average rent for a Manhattan apartment, which might be a hard sell for consumers outside the middle class. 4713

(KGTV) — California is now allowing breweries, bars, wineries, and distilleries to sell drinks to-go if they partner with a meal provider to provide food as well.The state's Department of Alcoholic Beverage Control (ABC) announced the change Friday, allowing locations that do not have their own kitchen to reopen for business in some fashion.The change comes after several requests to expand to-go sales to breweries, bars, wineries, and distilleries that do not have kitchens, according to ABC. In March, the agency allowed those locations with kitchens to sell drinks to-go with food.RELATED:Pacific Beach's El Prez shut down for violating health ordersWhat to know: Changes at beaches, restaurants this Memorial Day weekendABC says the change will help more than 50,000 small and large businesses affected by economic challenges amid the coronavirus pandemic."We know businesses have suffered as they continue fighting to slow the spread of COVID-19," said ABC Director Jacob Appelsmith. "We have heard directly from these businesses that the notices of regulatory relief can give them a boost and help bring more people back to work."On May 15, the ABC issued another change that will allow these businesses to use parking lots, patios, and sidewalks to spread out dine-in customers. The agency says it is also now allowing virtual wine tasting, free alcohol delivery, extended delivery hours, alcohol transactions through pass-out windows or trays, and distilleries to make hand sanitizer approved by the FDA. 1523

(CNN) -- President Trump is giving most federal workers the gift of an extra day off this holiday season.The president issued an executive order Tuesday ordering that all executive departments and federal agencies close on Tuesday, December 24 in honor of Christmas Eve.The holidays for federal employees include Christmas Day, but not Christmas Eve.Certain employees, or "emergency employees," will have to work that day "for reasons of national security, defense, or other public need."News of an extra day off comes after Congress recently approved 12 weeks of paid parental leave for all federal employees for the first time in American history. The legislation heads to Trump's desk for his signature. 714

(KGTV) - A man accused of leading police on a lengthy, high-speed pursuit in Oklahoma City Friday recorded the incident on Facebook Live.Sirens could be heard blaring in the background as the man drives the reportedly stolen truck. The man identified himself as the suspect in the chase, yelling, "I'm in a high-speed chase, bro!" out the window at another person.Watch the video below:At least three crashes were caused as a result of the hours-long chase, according to KOCO in Oklahoma.The chase began on Interstate 240 in southwest Oklahoma City and continued into Moore, OK. The truck lost its trailer while going through a field and at one point another vehicle tried to intervene, pulling alongside the truck and blocking it. RELATED: Oklahoma City Police chase stolen truck's driver down freeway, through fieldsThe driver of that vehicle got out of their vehicle and reportedly tried to shoot out the suspect's tires with a gun.The suspect was arrested after crashing their vehicle into a nearby pond. The suspect tried to run but was tased by authorities and placed into custody. 1110

(KGTV) - Is a risque, shirtless version of Ronald McDonald being used in a new ad campaign?Yes, but not by McDonald's.The ad, which features french fries poking out of Ronald's red speedo, is being used by a chain of pubs in Japan called Yotteba.The adult depiction of Ronald is not going over well on social media, with many people not realizing it's not an actual McDonald's ad. 388

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