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When Missy Owen heard that the non-profit National Safety Council was putting together a memorial for opioid victims called "Prescribed to Death" and was, in effect, looking for personal stories to help put a human face on the crisis, she was excited. “I was like, 'oh yes, this is a great idea,'” Owen said, “This is an awesome project, yes I’ll do that!”The project would be another way to try and keep the memory of her son Davis alive. Not only that, but it could potentially help make an impact on others in the hopes of one day ending the epidemic that takes 22,000 lives a year.“I knew that it would help other people,” she said.But months went by.“I procrastinated, and I procrastinated," she said.Owen said bringing herself to fill out the paperwork — to spell out, in detail, the pain she suffered when she lost her 20-year-old son, an honor student and class president — was so painful that she waited until the very last day the organization would accept submissions.But in the end, she said she knew this memorial would be something people would remember.“You look at all this, and you go up to it, and you see it, and you see those faces so close,” she said.With this exhibit, being close is the only way to experience it because it consists of 22,000 pills, one for each opioid death that occurs in the U.S. each year.Owen said when she sees the enormity of it, she thinks of 22,000 families that learned to “live differently,” as she had to.“(These families) learned their new normal, and learned to live without someone that they loved and cared for deeply,” she said.But there’s one more layer to the exhibit — each of the 22,000 pills has a likeness carved into it by a 3D printer. The faces are modeled after actual victims of the crisis. Among the 22,000 pills is Davis Owen.“I haven’t found him,” Missy Owen said, staring closely at the rows and columns of tiny white pills. “But I know he’s here.”Owen has seen it several times now. But it’s still an emotional experience. She recalls how Davis fell down the path of addiction.Davis was gifted, Missy said, but his brain had trouble “shutting off.” He had trouble sleeping when he was stressed, and one night he took a seemingly innocuous trip to the family medicine cabinet. “I’m supposing he was looking for something like Advil PM or Tylenol PM, something like that,” she said.He grabbed an old, leftover Vicodin prescription that Missy estimates may have had 30 pills in it. Its label: ‘May cause drowsiness.’“And he was one of those one in 10 people that have that euphoric experience when taking an opioid medication. And he continued to use that bottle until it was gone. By that time he was completely addicted,” she said.It soon turned into a need for the recreational opioid heroin, and that, in turn, led to his overdose in 2014.She and her family have since started the Davis Direction Foundation and The Zone, which helps former addicts to stay sober, to stay “in the zone,” as she put it.One of the hardest aspects for Missy Owen come to terms with is that his death, and those of so many others whose faces are now etched onto that wall, was preventable.“Davis’s story is so sad,” Owen said, “and so awful.”“But it’s not uncommon,” she said.She said she hopes the memorial can help to humanize the epidemic for people who haven’t had to suffer the loss of a loved one, in the hopes that we can stem the epidemic.Maureen Vogel, spokesperson for the National Safety Council, said people have walked away visibly moved.“(People say) ‘it’s encouraging me to change. It's encouraging me to talk to my doctor,’ and ‘it's encouraging me to talk to my own family,'” Vogel said.The exhibit premiered in Chicago late last year, and it goes on display outside the White House this month. Vogel says 14 other cities have expressed interest in hosting the memorial so far. “Data only tells part of the story,” Vogel said. “You have to put a face on the statistic for people to really relate to it,” she said.Missy Owen said she hopes this year is the year the epidemic turns a corner.“We are losing a whole generation of people. It has to be a turning point," she said.  4228

When will companies learn the golden rule: Think before you tweet.Keurig and other brands caught flack from all sides for how they responded to social media calls to distance themselves from Fox News host Sean Hannity. Companies walked back statements they made on Twitter or struggled to explain their actual relationships to Hannity -- in each case stoking the social media fires.Critics targeted companies that advertised on Hannity's syndicated radio show as well as his Fox News program after Hannity appeared to defend Alabama Republican Senate candidate Roy Moore on Thursday. Moore has been accused of sexual misconduct with teenagers, including a 14-year-old girl. He has denied the allegations.The firestorm began in earnest on Friday. Angelo Carusone, president of liberal watchdog group Media Matters for America, appealed directly to brands like Keurig to cut advertising ties with Hannity."Good afternoon @Keurig. You are currently sponsoring Sean Hannity's show ... please reconsider," Carusone wrote on Twitter.Keurig responded the next morning. The company said on Twitter: "We worked with our media partner and FOX news to stop our ad from airing during the Sean Hannity Show."Keurig's response was praised by Hannity's critics. But it sparked a backlash from Hannity's supporters, who started a #BoycottKeurig hashtag and, in some cases, even smashed their own Keurig machines.By Monday, Keurig CEO Bob Gamgort had apologized for how Keurig responded."The decision to publicly communicate our programming decision via our Twitter account was highly unusual," Gamgort wrote an internal memo to employees. "This gave the appearance of 'taking sides' in an emotionally charged debate that escalated on Twitter and beyond over the weekend, which was not our intent."Keurig wasn't the only company to walk back its initial response to the Hannity controversy.Realtor.com tweeted on Saturday "we are not currently, and will not be running TV ads on Hannity." But it later deleted the tweet, and on Sunday it posted a statement to its corporate blog with a very different message: "We will continue to place ads across a broad range of networks, including Fox News and its top shows."Reddi-wip, which is owned by ConAgra, tweeted on Monday "our objective has always been to reach fans in ways that align with our values. Therefore, we are removing our ads from the show," in response to a user who asked the brand not to support Hannity. Later, the company said "we removed Hannity from our advertising plans," adding on Tuesday, "this program has not been included in our media plan for a long time."A ConAgra representative confirmed on Tuesday that the company has not advertised with the program for months, but added that the controversy hasn't impacted ConAgra's future plans.Irv Schenkler, Director of the Management Communication Program at New York University's Stern School of Business, said that companies need to take a balanced approach when developing their social media strategies. On one hand, firms should be engaging with their customers online. On the other, they should be wary of jumping into a controversy too quickly, he advised.Sometimes when companies tweet "they are acting from the seat of the pants, as opposed to taking a moment to analyze and examine the dimensions of the event or issue," Schenkler explained.By responding too quickly on social media, companies may end up exacerbating controversies that may fizzle out on their own, he said.Brayden King, a professor of Management and Organizations at Northwestern's Kellogg School of Management, said Twitter can be an easy way for brands to get messages to a large audience. "Twitter reaches a lot of people very quickly," he said, while "a press release can be ignored by the very people you want to see it."But companies do face a risk when they use social media platforms to disseminate a position. "If you don't think through the media strategy carefully, you can expose yourself to criticism from other people -- including people you see as potential customers," King said.Schenkler added that brands may sometimes forget how public their Twitter interactions are."What [brands] might consider to be business conversations are just out there, and people forget that," he said. "And they pay the price sometimes."To protect themselves, Schenkler said, companies may want to enact a social media process or protocol that prioritizes the brand's ultimate objectives -- and keep it in mind when responding to a controversy.  4534

We've heard about telehealth for people, but now it's there for animals too. According to the American Veterinary Medical Association, there's been a significant increase in telemedicine, and some veterinarians are entirely virtual.The pandemic has proven we can do almost anything from our couches, computers and phones. We've grown accustomed to all things virtual and it seems our pets are used to it too.“It really highlights the value of something like this and it also really highlights where society is living. Even before the pandemic, turned to google, turned to the internet first. It's our first step in almost everything,” says Dr. Sarah Machell.Machell is the lead veterinarian for Vetster, which provides on-demand virtual care for your pet.“Consultations, meeting pet owners in their homes, where they are with their pets, and helping to address urgent and preventive care health conversations to them,” Machell said.She says the company, which launched in October 2019, wasn’t formed because of the pandemic, but they certainly evolved at the right time."The veterinary clinics themselves are feeling a really heavy surge with the pandemic. It’s a pretty crushing situation for them. We already as a profession had some staffing challenges, not enough veterinarians for how many pets and pet owners there are,” Machell said.Pet owners, she says, often have a hard time getting an appointment. Or they have to wait in their cars with their animal outside of their clinic. And, according to Vetster, 50% of pet owners don't even have an established home clinic.“There was a poll recently that showed 37% of American households welcomed a new pet into their home during the pandemic. Pandemic puppies are a real thing,” Machell said.“I think it offers a great addition to the tools I have at my disposal. Telehealth can be used very much the same way,” said Dr. Douglass Kratt, president of the American Veterinary Medical Association. The AVMA serves roughly 96,000 veterinarians across the country. They've been through a lot this year, adjusting to new norms, like all of us. As in human medicine, they've had to perfect, or initiate virtual options.“It doesn’t replace your veterinarian. What it does is help your vet better serve you and your family member,” Kratt said.Kratt admits there are some obvious challenges.“I can’t hear if your dog is coughing, I can’t listen to the heart and lungs via telemedicine so that wouldn’t be amenable,” Kratt said.He says, however, it's effective overall, and especially worthwhile if it's with your established vet. But if you don't have one, Vetster and other businesses like it aim to help.“There are so many pets and pet owners who sometimes sit on things and aren’t sure if they need to go into a clinic, really appreciate that piece of mind in the middle of the night that no, you don’t need to pack yourself up and get into a vet clinic. This is something you’re okay to wait until the morning,” Machell said.And she says they're prepared to help all animals from pocket pets to exotic and large animals. It’s yet another adjustment and another pivot in 2020. 3131

When asked at a press conference on Wednesday about the consequences of calling himself a "nationalist," President Trump refused to answer the question, calling the question "racist."Trump was asked by PBS reporter Yamiche Alcindor, who is black, about comments he made late last month at a political rally in which he called himself a nationalist. Alcindor asked if he thought his rhetoric was emboldening white nationalists across the country."That's such a racist question," Trump said. "I don't believe that."Trump went on to cite approval numbers among African-Americans as to why he didn't think white nationalism was on the rise."I love our country," Trump added. "You have nationalists, you have globalists. I also love the world. I would love to help the world, but we have to straighten out our country first. But to say, that, what you said, is so insulting to me. It's a very terrible thing you said."  947

What would it take to save million for retirement? Right now, more people than ever are 401k millionaires.Financial adviser Jonathan Duong says saving million is not as impossible as it may seem."A million dollars is very achievable for folks who aren't necessarily making really large six-figure incomes," Duong says.   The average 401k millionaire has been contributing to their retirement fund for over 30 years, according to MarketWatch.  So, how do you get to million in your 401k? Duong says there are a few easy ways.   First, defer over 10 percent of your paycheck to your 401k. Fidelity Investments says it might seem like a lot, but in the end, it should leave you with an annual income that you're use to once you retire.   Next, take advantage of your employer match."A match is free money," Duong says.   MarketWatch found 28 percent of the contributions to the average 401k millionaire's account came from their employer.   "Additional things you can do is working a little bit longer and delaying social security," suggests Duong.   Delaying Social Security until you’re in your 70's will allow you to get more money opposed to taking it sooner.   “It’s fairly good to say that if you've got 25 to 30 times your annual living expenses saved up, you might be in a position to retire, but there are a lot of other details that go into it," Duong explains.   There's no rule of thumb for how much everyone should save, Duong says. It all depends on your living expenses and how much it takes for you to live comfortably.   "In my mind, the ability to start today is really a reality for most people it's never too late," Duong says. 1756