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Experts predict over billion worth of campaign political ads will be produced in 2020. So, what are the campaigns doing to influence your vote? THE EXPERTS To find out the tactics used by campaigns, we reached out to Sara Cutter, a Republican ad maker, and Julian Mulvey, a Democratic ad maker. SECRET #1: FONTPay attention to font. Mulvey says Democrats will use a lot of red lettering in commercials against President Donald Trump. That's because it instills some fear and catches your eye. "It's what I call a black, white and red ad. Which you see a lot in negative adverting. Those are sort of the primal colors and the first color you ever see in your life is red," Mulvey said. Mulvey pointed to an ad by the Lincoln Project as an example of red lettering. SECRET #2: VOICEPay attention to the voice. Sometimes, Cutter says, ad makers will use a female voice when they are worried a claim may be too over-the-top. "There can be more fear in a females voice without it seeming to be too much. There can also be more urgency in a female's voice," Cutter said. SECRET #3: JOURNALISTS Pay attention to journalists appearing in a campaign commercial. While journalists hate appearing in ads, Mulvey says they can't sue to get their face out of them. It's also become more popular in recent years as they test well in focus groups. "Local anchors are trusted individuals," Mulvey said, defending the tactic. SECRET #4: DISTORTED PHOTOSSometimes photos of candidates are altered. A recent ad by individuals trying to re-elect Senator David Perdue made Perdue's opponent's nose look bigger. 1604

ESCONDIDO, Calif. (KGTV) - A brush fire broke out in Escondido’s Kit Carson Park Friday, sending a plume of smoke above the area. The flames started just before noon in a riverbed of the park at 3333 Bear Valley Parkway near Westfield North County mall, Escondido Fire reported. At least 10 engines and a firefighting helicopter responded to the scene to put out the fire in brush and trees. No structures were threatened because winds were blowing the flames away from nearby homes.By 2 p.m., the fire's forward rate of progress was stopped with two acres burned and 80 percent containment.San Pasqual High and LR Green elementary schools were briefly put on lockdown to safely keep students inside during the firefighting efforts.The North County Transit District rerouted its BREEZE route 350 to the mall because police and fire personnel blocked its route for firefighting efforts. A temporary bus stop was set up at Bear Valley and Beethoven just before 2 p.m., the NCTD tweeted. The route resumed normal operations about 5:30 p.m.RELATED: Check 10News Traffic 1073

ESCONDIDO, Calif. (KGTV) -- The San Diego Children's Discovery Museum in Escondido has been quiet since mid-March, when they had to close their doors due to the COVID-19 pandemic."It's been hard, and in the beginning, it was very eerie," said museum Executive Director Wendy Taylor.Normally, the museum plays host to a few hundred visitors every day, and on a busy day, that number may reach as high as 500 guests.However, for the last four months, the museum has been nothing more than the sound of silence. In fact, over the last month, when other museums were allowed to reopen their doors, the Children's Discovery Museum did not."We don't really fall into the traditional museum category in terms of the reopening. Kids’ museums are specifically called out in the state guidelines as not being a traditional museum. So, in the guidelines for museums, it specifically calls out that interactive areas should remain closed,” Taylor said.Taylor told ABC 10News she's very proud of the way the museum has adjusted during these uncertain times. They've had to become more creative in all their activities, from camps to storytelling, and everything has gone online."Families really needed some support. They needed something regular and normal, that their kids could see and engage in,” said Taylor.Storytime has been very popular with the children, as the museum receives viewers from all over the world. The numbers have been so impressive, as they reach thousands of views per story."Typically, every story time reaches thousands of people during the course of the 24 hours that it is up,” Taylor said.The museum also had a virtual art contest where a winner was announced on Facebook Live. The theme was "Joy of the Outdoors.""Our mission is to inspire our children through exploration, imagination, and experimentation,” Taylor told ABC 10News.Visit https://www.sdcdm.org/ to learn more about the San Diego Children’s Discovery Museum’s online camps and activities. 1978

FAIRFIELD, Calif. – Police officers in Northern California stepped up to help some children cool off on a hot summer day.The Fairfield Police Department says some of its officers were responding to an area apartment complex when they noticed several kids playing outside in the heat.Unfortunately, police say the youngsters weren’t able to enjoy the community’s pool because of COVID-19 restrictions.Seeing this was no way to spend a hot summer afternoon, police say they came up with a plan to use their own money to purchase dozens of water guns and buckets of water balloons for the kids.When police returned, a water fight began, and the officers got in on the fun.“The ensuing water fight left a lot of soaked uniforms and plenty of smiling faces,” wrote police.The department posted video and photos of the interaction on social media, saying that their community is stronger together.“Transparency and trust in our community with regards to how we protect and serve you is our top priority – we understand that the more we are able to open our doors to you on all levels, the more we can connect, communicate, and work together,” wrote the department. 1166

ESCONDIDO, Calif. (CNS) - Nearly three-dozen cats were taken in by the San Diego Humane Society after they were left behind inside a condominium in Escondido last month, the agency announced Wednesday.The property manager of a condominium complex in the 1000 block of East Washington Avenue called the group on Oct. 22 to report that one of the condo's tenants had abandoned the cats after being evicted, according to the SDHS.Officers from the SDHS' law enforcement division responded to the home and found 31 cats living in "unsanitary conditions" inside the unit, SDHS spokeswoman Nina Thompson said.The cats were taken to SDHS campuses in Escondido and Oceanside for extensive medical exams, Thompson said. One cat had to be euthanized and a majority of the cats were found to be suffering from numerous medical conditions, including upper respiratory infections, diarrhea, ear infections and heart murmurs.The remaining 30 cats underwent more than three weeks of intensive medical care and were in the process of being transferred to SDHS' rescue partner Love Your Feral Felines for recovery, Thompson said.The Humane Society encourages the public to report animal emergencies, cruelty or neglect by calling 619-299-7012. 1234