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(CNN) -- Eco-friendly meatless food products shook up the fast food industry in 2019. Experts say next year's game-changing trend in sustainable consumer goods may be plant-based -- or "vegan" -- athletic shoes.Last week, Reebok, owned by Adidas since 2005, unveiled the design for its first plant-based running shoe, the Floatride GROW, which is expected to hit store shelves in the fall of 2020.The upper part of the shoe is made primarily from eucalyptus. Its soles are made from castor beans and natural rubber. The scheduled debut comes two years after Reebok started selling a "vegan" version of its famed Newport (NP) Classic shoes made with cotton and corn. The more sustainable version of the NP Classics are "lifestyle" footwear not designed for athletic performance.In contrast, Reebok brand president Matt O'Toole says the Floatride GROW is sturdy enough to handle the wear and tear from intense and constant use by athletes."One of the challenges for the innovations team was [the Floatride GROW] had to be equal to or better to" the vegan NP Classics, O'Toole told CNN Business. "We actually have our own testing machines. The shoe holds up just as well as our other [athletic] shoes."Reebok and Adidas are just two of the major athletic retailers vying to get in on the ground floor of what experts expect to eventually be a booming plant-based sneaker market, as discarded footwear fills up US landfills.Americans throw away some 300 million pairs of shoes each year, according to the US Department of the Interior. Combined with discarded clothes, the EPA says those shoes accounted for roughly 8.9 million tons -- about 17.6% -- of the 50.7 million tons of trash that filled American landfills in 2017.Most shoe waste is comprised of non-biodegradable plastic, leather and petroleum-based rubber, materials that take an average of 25 to 80 years to decompose naturally, multiple shoe companies told CNN Business.In recent years, calls for climate change reform and for major corporations to engage in more sustainable business practices have created a niche market among young people who are interested in shoes that are more biodegradable.In 2017, the global market for athletic footwear reached an estimated .3 billion, according to Grand View Research analysis, which concluded the market would increase by more than 5% by 2025.A 2019 "future of footwear" study commissioned by the market research firm NPD found that Millennials and Generation Z, the primary consumers of athletic footwear, are "very concerned" about the environment."Our survey shows that consumers were concerned about where their shoes were made and whether or not they were made ethically," NPD senior sports industry advisor Matt Powell told CNN Business. "About 35% of respondents said they would be willing to pay more for a shoe sustainability made. While it isn't the entire market, that's certainly a category for growth."Nike dipped its toe in the plant-based, athletic shoe waters a few months ago, with the limited release of a "100% organic" custom Nike Air Max 90. The industry leader in athletic footwear partnered with environmentally-conscious, UK streetwear brand Maharishi to create and raffle off pairs of its own "vegan" shoe in August for 0 apiece.The shoes have been resold for as much as ,446 per pair on second-hand retail sites.Maharashi sales associate Miles Chick said the promotion's organizers were inundated with requests to enter the online raffle for Nike's vegan sneakers. "When word spread, it just started kind of ringing alarms in the vegan community," he said.Nike says sustainability has been at the core of its business for decades, but noted that recent research about climate change has compelled the company to change the way it makes and sells its shoes.In 2015 and 2016, Greenpeace criticized Nike and a few other companies for failing to eliminate their use of perfluorinated chemicals (PFCs), which protect products from corrosion, but also make them more harmful to the environment.In August, Nike, Adidas and Puma joined 30 other apparel companies as signatories on the G7 Fashion Pact, which French Prime Minister Emmanuel Macron unveiled at the annual G7 Summit. Nike has also committed to reducing its carbon footprint by 30% by 2030 through its partnership with the UN Framework Convention on Climate Change."We exist to serve athletes. ... We know that if there is no planet there is no sport," a Nike spokesperson told CNN Business in an emailed statement. "Advancing a more sustainable future requires companies of all sizes to think holistically, innovate solutions and adopt the principles of circularity."Powell, the sports industry advisor, says the jury is still out on how many Americans will purchase shoes made from more sustainable materials over the versions they know and love."I think there's a whole lot of other things that go into what makes a shoe successful," he said. "The style has to be right and the shoe has to perform. Reebok knows how to make shoes. I'm pretty convinced this shoe will do well." 5081

LAKESIDE, Calif. (KGTV) - A 2-year-old pit bull is being called a hero after five strangers burst into an apartment in Lakeside and attacked his owner.Early Friday morning at the Julian Estates apartments, Ed Neumeister was sound asleep. His rescue dog Hitch was with him in bed. Neumeister's brother was in his own bedroom, awake and gaming."Someone was taking off the screen and sliding the window open," said Neumeister.Neumeister says his older brother heard a noise, and saw a man in his 20s crawling through his bedroom window. He was followed by four others, including a woman. All reeked of alcohol."They told him, 'We have a gun. We have a knife. We're looking for Eric with two dogs," said Neumeister.His brother told them they were at the wrong place. While four of them left the room, the man who remained threatened their pets."He said, 'Do you mind if we kill your animals?'" said Neumeister.Moments, the four intruders were kicking at Neumeister's bedroom door. "I wake up, and I'm being dragged off my bed into the living room," said Neumeister.His memory is hazy, but he says the four intruders pummeled his face for several minutes, leaving him with a black eye, cuts and scrapes. The woman bit his arm, leaving teeth marks. But she wasn't the only one biting. The numerous cuts on his pit bull's body and face - likely from a knife - reveal the struggle as the normally gentle Hitch defended his owner, eventually chasing off the burglars.After they took off, Hitch chased them down the street. Deputies later found him injured - and a hero in the eyes of his owner."So proud of him. He saved us really. Could have been a lot worse," said Neumeister.Neumeister says the female burglar had blond hair with blue extensions and dreadlocks.If you have any information, call the Lakeside sheriff's substation at 619-938-1360. 1848

 Sorry to rain on your beach barbecue: There is a 70% chance of tropical development in the Gulf of Mexico over Memorial Day weekend and an even better chance of soaking rains across the eastern Gulf Coast.Hurricane season doesn't begin until June 1, but that doesn't mean we won't see some action Saturday or Sunday.Forecast models have not been in agreement on where the expected storm will go, but they have agreed that it will form. It is now a small cluster of thunderstorms near Belize. Over the next 48 hours, the atmosphere is not favorable for development, but conditions look more favorable as we move into the weekend.The National Hurricane Center says there is a 70% chance that a subtropical or tropical depression could form in the Gulf of Mexico.The American forecast model has been very wishy-washy on the location. Most of its runs have shown the storm moving across the Florida peninsula. The European model has been a little more consistent, showing a tropical or subtropical storm drifting ashore near New Orleans.No matter where this storm moves or how strong it becomes, it will continue to bring tropical moisture into the South from Louisiana to North Carolina. The heaviest rain will fall near the Gulf, with Florida, Georgia, Louisiana, Mississippi and Alabama seeing seven-day rainfall totals of 4 to 7 inches.If it gets strong enough to become a subtropical or tropical storm, with sustained winds of 39 miles per hour (63 kilometers per hour) or greater, it will be named Alberto.As we have seen in years past, environmental conditions sometimes allow for development before the hurricane season begins. The last time a tropical cyclone was named Alberto was in 2012; it also formed before the season began, on May 19. It became a tropical storm that meandered off the cast coast of Georgia and South Carolina.Just last year, we had a named storm -- Tropical Storm Arlene -- east of Bermuda in April.This early development doesn't necessarily mean we are in for a busy hurricane season. The official National Hurricane Center forecast released Thursday will be a better indication. Some forecasters have suggested a slightly above-average year. 2191

Women pay more than men for many products. It’s a phenomenon known as the "pink tax" that some call a product of gender discrimination.But the pink tax isn’t always a tax. Some products women need are just more expensive. Today, some states and companies are working to make things equal.Over the years, 316

 It`s the one thing you don`t think will ever happen.A Cumberland County, Pennsylvania couple who wishes to remain anonymous went to the new Gilligan's location on Carslile Pike, only to come back home with the wrong Members First debit card."It was just crazy busy, and we went to pay, it took a little bit but we were understanding, we left not thinking anything of it," added receiver of wrong card.She says in the days following, she and her husband tried to use what they thought was their card for purchases, but it only worked once or twice before it started to decline."We kept putting the pin in and I was like I know my pin, I use it all the time, why isn`t this working?! And it just never dawned one me to check the name just because it looked like my card. Before it declined it, we were able to pump gas with this card," she added.That`s when she and her husband realized something was wrong."We looked down at the card and saw that it wasn`t our name on the card, same bank, same color card, same everything, just not our name," said receiver of wrong card.So they traced their steps back and found out Gilligan's Carlisle pike had their card and luckily, it had not been charged.But what about the money they accidentally charged on the other person's card?We`re trying to make it right and just pay that back the guy because it wasn`t our card, it`s not right," she said.Al Pioppo at the Members First headquarters in Cumberland County says they are doing the right thing."That`s fantastic that they did go the extra step and it makes our job a lot easier, we don`t have to file a dispute for the member and if we can make the other member whole that`s fantastic," said Al Pioppo, Vice President of card services at Members First.He says situations like these happen more often than not."Not everybody`s honest," said Pioppo.And there are things to keep in mind if it happens to you.First, call your bank."We can check into the account, we`ll notify the member and then we can shut down the card immediately so that it can`t be used by anybody," he added."I think it`s so important to be honest. It was an honest mistake and just to be upright, it`s the right thing to do," said receiver of wrong card. 2237